In today's episode, Luke Budka, AI Director of Definition, discusses the use of Conversational AI in public relations and communications. He explains how his agency has integrated AI into their services and the benefits it brings to clients. Luke emphasizes the importance of understanding use cases and leveraging conversational AI to enhance tone of voice and communication strategies.
He also highlights the rapid advancements in AI technology and the potential for autonomous AI agents. Luke concludes by inviting brands to explore the possibilities of using conversational AI to differentiate their communication approach.
Takeaways
- Conversational AI can be used to enhance public relations and communications strategies.
- Understanding use cases and leveraging AI to enhance tone of voice is crucial.
- Rapid advancements in AI technology are opening up new possibilities.
- The future may involve the use of autonomous AI agents in communication.
Chapters
- 00:00 Introduction and Overview
- 01:31 The Impact of Generative AI on the Company
- 04:35 Initial Use of AI and its Evolution
- 06:17 The Excitement and Challenges of AI in the Industry
- 08:59 The Future of AI in Agencies and Businesses
- 11:35 The Human Dimension in AI Development
- 14:14 The Need for More Resources in AI Development
- 18:47 The Role of Humans in AI-Assisted Communication
- 21:58 The Impact of AI on Society and Government
- 23:59 The Future of Conversational AI in Communication
- 24:57 Using Conversational AI to Improve Communication Strategies
- 27:20 The Importance of Language and Tone of Voice in Conversational AI
- 29:06 Contact Information and Conclusion
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