If you hate email as much as most entreprenuers do, this episode is for you. Email marketing is a must for any small buiness. But connecting with customers in their inbox can be challenging, and time consuming. Liz Wilcox says it doesn't have to be!

Join Jim on this deep dive with Liz on the subject everyone loves to hate: Email Marketing? What does it mean, how do you use it to your advantage, and where do you begin? You'll learn how to write a good subject line, and how that is NOT the most important thing to get people to open your email. Discover the different types of email, when to send them, and what they should say. You'll hear some recommended email management platforms, and learn how to determine which one might be best for you.

Liz also explains Automations, and how to best use them, or not. You'll understand what DMARC, DKIM and SPF authentications are, and why they're important. Finally, Liz shares her experience on the TV show survivor, and some survival tips that translate to your business and marketing efforts.

GUEST BIO

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.

Connect with Liz:

https://lizwilcox.com/

https://www.facebook.com/groups/emailmarketingwithliz

https://www.instagram.com/thelizwilcox/

RESOURCES MENTIONED

Mailchimp: https://mailchimp.com/

ConvertKit: https://convertkit.com/

ActiveCampaign: https://www.activecampaign.com/

Grit, by Angela Duckworth

https://amzn.to/49fBiCc

RVE Community Group

https://www.facebook.com/groups/therventrepreneurcommunity/posts/460410370968196/

RVE Podcast Episode #164

https://podcasters.spotify.com/pod/show/rve/episodes/RVE-164-How-to-Stand-Out-and-Get-Noticed-with-Ed-and-Liz-Wilcox-ea378t

The Virtual Campground

https://thevirtualcampground.com/

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THE RV ENTREPRENEUR
⁠https://therventrepreneur.com
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The RV Entrepreneur is presented by RV Life – Tools that Make Camping Simple
https://rvlife.com

You May Also Like: The RV Life Podcast
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