The Impact of Instagram's Paid Verification on Social Strategies | E232

Mindset & Action

16-05-2024 • 23 mins

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I'm lifting the veil on a potentially game-changing shift in the social media landscape: Instagram's experimentation with paid verification tiers. If you're an entrepreneur or an avid social media user, you're likely pondering how such a move could alter the very fabric of online engagement. Tune in to the latest Mindset & Action podcast episode, where I dissect this development's possible repercussions on organic reach and the core principles that have long-defined platforms like Instagram. Beyond my own contemplations of parting ways with the photo-sharing giant, I delve into the broader implications for strategic social media use, the underestimated might of Facebook groups, and why LinkedIn might just be the new go-to for B2B connections.

The digital world can be as unpredictable as the weather, and having an exit strategy is more important than ever. In this episode, we touch on the topic of safeguarding your community against the tempestuous seas of social media's changing tides. Discover why nurturing an email list could be your life raft, and why diversifying with tools like podcasting can anchor your connection to your audience.  Whether you're seeking a fresh approach to reach your community or simply intrigued by the evolving digital sphere, this conversation is tailored to help you stay afloat and thrive.

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Edited and produced by Donna Eade

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