What are lead magnets and why do we need them as part of our marketing strategy? In this episode, Esther and Melanie discuss some of the different types of lead magnets that people use and what information we can get in return for people downloading them. If you aren't using a lead magnet, this is your sign to create one and start using it. You can thank us later. --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message