Welcome to the World Sustainability Collective, Purpose Planet Podcast. In Episode 4 we talk to Gary Adlen, founder and director of Carbon Happy World. Carbon Happy aims to shine a spotlight on high-impact coastal projects for kelp and seagrass plantations. They can provide organisations with access to innovative and highly effective alternatives that deliver real carbon reductions in practice, not just on paper. Kelp, seaweed and sea grasses grow far more quickly and absorb CO2 faster than trees, and they don’t take up valuable land. They may be more expensive to plant, but they are at least 20 times more effective at absorbing CO2.