Ever wondered how one man's journey from the retail car business to becoming a founding partner of a revolutionary sanitizing product company could inspire you in your own life? This episode is for you. Join us as we chat with Jim Simpson from J Simpson and Associates, who talks about the path that led him to ForeverGuard. Discover the fascinating story behind their line of long-lasting, biodegradable cleaning and sanitizing products that protect not just cars and RVs, but also homes and boats. Jim delves into the surprising longevity of their primary product, titania, and dismantles some common misconceptions about the cleaning industry.

But there's more to Jim than just his entrepreneurial spirit. His personal life is just as riveting, including his love for boating and a battle with a stage 3 colon cancer diagnosis. Hear how this life-altering experience shaped his outlook on life, infusing a deep appreciation for each day. As an added treat, Jim shares insider details about his business and their commitment to retail customers. Don't miss out on this enlightening conversation about Jim's incredible journey and the groundbreaking work ForeverGuard is doing.