E48 #StartupStory “NVP's Product Market Fit Journey: When To Pivot & Fractional Strategies To Extend Runway” with Jan Dideriksen, CEO of Nordic Virtual Pastures

In the latest episode of Life Science Talent Talks, our host sits down with Jan Dideriksen, CEO and Founder of Nordic Virtual Pastures, to explore the company's fascinating journey.

Jan shares how his team has navigated pivotal shifts in strategy and embraced an innovative approach by utilizing fractional hires to extend runway and optimize progress.

A key focus of the discussion is Nordic Virtual Pastures' unique use of sustainably sourced cell media products from bio-waste streams to support cellular agriculture, cultivated meat, and mammalian cell growth.

Jan shares insights on the importance of customer feedback, the company's strategic pivots and the role of fractional hires such as CCO Line Holst Graves in achieving milestones more efficiently.

The conversation provides practical tips for startups on navigating pivots, engaging with investors, and leveraging fractional talent to achieve business goals.

For startup leaders, investors, and innovators, this conversation is packed with actionable advice on managing pivots, engaging with investors, and building lean yet highly effective teams.

Timestamps:

01:05 Overview of Nordic Virtual Pastures

01:12 Product Details and Technology

03:11 Market and Competitive Advantage

05:44 Journey to Entrepreneurship

07:25 First Pivot: From Cell Growth to Cultivated Meat

10:15 Second Pivot: Focusing on Media Components

13:20 Current Strategy and Market Fit

16:32 Feedback and Adaptation

20:43 Innovative Strategies for Product Market Fit

21:03 The Role of a Chief Commercial Officer

22:45 Importance of Customer Feedback

25:26 Fractional Hiring: A Strategic Approach

25:50 Building and Evolving the Team

32:58 Challenges and Benefits of Fractional Hiring

38:44 Future Plans and How to Support

39:50 Final Thoughts and Invitation to Connect

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Warm Regards from your podcast hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Nehar Mortuza⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠ ⁠⁠⁠Søren Spanner Bach