E38 #StartupStory “MATR Foods' Journey Of Scaling Crave-able Plant-Based Meat Alternatives” with Randi Wahlsten CEO of MATR Foods

In this episode, we feature an in-depth conversation with Randi Wahlsten, CEO of MATR Foods, based in Copenhagen. The discussion explores Randi's transition from a corporate career at McKinsey and Arla Foods to leading a food startup focused on creating plant-based food alternatives.

In the episode we discuss MATR Foods' innovative use of fermentation, the challenges of scaling production, and the importance of creating craveable, locally sourced products without additives.

The episode also highlights the startup's approach to product development, the necessity of diverse skills in the team, and the journey from concept to market.

Randi shares valuable advice for food startups on navigating the complexities of in-house production and the significance of early prototyping and feedback from key stakeholders of the food exusystem.

Learn about the vision, strategy, and future ambitions of MATR Foods as they work towards making a significant impact on global food consumption patterns.

Timestamps:

00:38 Introducing MATR Foods with CEO Randi Wahlsten

02:02 The Vision and Technology Behind MATR Foods

04:56 Randi Wahlsten's Journey from Corporate to Startup

13:52 Challenges and Strategies in Scaling Production

26:41 Approach to Product Development and Customer Feedback

36:28 Future Aspirations and Advice for Food Science Startups

39:55 Closing Thoughts and Call to Action

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Warm Regards from your podcast hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Nehar Mortuza⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠ ⁠⁠⁠Søren Spanner Bach

Resource mentioned In the episode:

• McKinsey
• Arla Foods
• Homepage: Matrfoods.com
• Linkedin: https://www.linkedin.com/company/matrfoods/
• instagram: @matrfds
• BII or the BioInnovation Institute (Venture Lab & Venture House program)
• Myers canteens collaborated with MATR Foods
• Nemlig.com - as a private individual, you should go buy it at Nemlig
• Klaus Wittrupf, who owns The Gasoline Grill - MATR is now available to order as the vegetarian option in any burger at all Gasoline Grill (See link HERE)