221 - Joanna Coates, CEO: Sports Series, UK Athletics - 'Throw Like a Girl': Women Redefining the Game

04-08-2024 • 43 mins

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Episode Title: 🇬🇧'Throw Like a Girl': Women Redefining the Game🇬🇧

I loved this conversation with my guest today. She was a joy to talk to and there were many laughs in this conversation and episode. What struck me the most was her down-to-earth nature, candid views, and modesty. I definitely would like to record another episode with her in the future. Be sure to listen to understand what I'm talking about.

Joanna Coates, the recent CEO of UK Athletics, joins me to talk about how women in sports are changing sponsorship, viewership methods, media coverage, and societal perceptions, having a positive impact overall.

Joanna is a seasoned chief executive officer with decades of experience in the sports industry. Before her tenure at UK Athletics, she was the CEO of England Netball, where she spent 11 years managing the organisation and also served as Head of Marketing, Commercial, and Events.

Topics Covered:
◽️Redefining the Business of Sports
◽️A different Kind of Sponsorship, Media Coverage and Fan
◽️Women Sports Today and in the Future
◽️Thoughts on Transwomen & Competitive Advantage in Elite Sports
◽️Value of Male Allyship
◽️SportsTech Designed and Developed for Women Athletes in Mind
◽️UK Athletics Partnership with PwC on VR & Wearable Technology
◽️Coaches Fear of AI Technology
◽️Paris 2024 Games - Joanna's Predictions
◽️New Initiative: Thoughts on Olympic Athletes Paid for Winning a Gold Medal

So download⏳grab a cup of Bird & Blend Tea Co. - Strawberry & Pomegranate Tea ☕️& have a listen🛋

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