Great martial artists aren’t always great at everything else. Join Gordon on the latest episode of The Martial Arts Business podcast as he explains the value in building a team, which areas to focus on to grow your school and why you need to let go of control to do so.
KEY TAKEAWAYS
- Great martial artists are not necessarily great at sales, accounting, marketing or other essential aspects that truly make a business a business. And far too often school owners end up doing everything themselves because they see hiring a team as an unnecessary cost.
- Only hire staff that can make you money, save you time or both and be prepared to give up some control because if you don’t believe in your staff and only view them as a cost you’re never going to run an actual business.
- Focus on building a freedom business with an infrastructure and a successful team around you that are great the things you are not.
- The best way of growing your martial arts business is to learn. You need to learn how to set up operations, how to construct a coaching team, how to create marketing campaigns and build awareness, how to build a sales team and how to take care of all of the systems and administration.
BEST MOMENTS
“You got into martial arts to teach martial arts and exchange your passion.”
“Most people don’t hire staff because they don’t want to lose control.”
“Staff make you money or they make you time.”
“If your belief is that your staff are a hindrance and just cost money, you're never really going to run an actual business.”
VALUABLE RESOURCES
The Business of Martial Arts by Gordon Burcham
ABOUT THE HOST
Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
G Force Martial Arts
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