Lisa Creaven and her sister were both dentists in Ireland. They decided to launch Spotlight Oral Care bring consumer dental products up to date. They have built a brilliant business which quadrupled its turnover last year by challenging their giant competitors with a position as a beauty brand for teeth. She shares the marketing approach she used to build up a huge social media following and explains how to go about influencer marketing and how to integrate with paid and email. We also cover international expansion and the success of the brand in the USA and the rest of Europe.