Optimising Website Performance Using Psychology and Design Insights

Marketing Freed

09-05-2024 • 31 mins

A major challenge when trying to attract new customers via your website is you’re relying on a digital medium to try and spark a human connection.

However, it is possible to hack into human psychology to influence the behaviour of your website visitors and get more people to take the actions you want them to take.

In this episode, I’m joined by freelance growth marketer and web design specialist, Steve Linney, who talks about how the layout, images, colours and language you use on your websites can make a massive impact on your conversion rates.

In this episode, we discuss:

  • Why you should avoid talking about mememe
  • The role of psychology in web design
  • Optimisation tactics and approaches
  • How certain design elements can make a huge difference to where our eyes are drawn on a web page
  • Tools you can use to help implement and track your optimisations
  • How you can run low-risk experiments before making a major change



Towards the end of the episode, we also discussed Steve’s latest project https://www.thetryb.com/ which aims to help people explore a mix of well-being experiences, including breathwork. Steve has also provided a useful resource about how Breathwork can make you a better marketer: https://www.stevelinney.com/blog/how-meditation-can-make-you-a-better-marketer/