Remembering The First P - Why Marketing Needs to Be Involved In New Product Development, with Lauren Fisher

Marketing Freed

30-05-2024 • 25 mins

When most people think about marketing, they automatically think about the promotional aspects of it. But anyone who has studied GCSE business will be able to tell you, that the other P’s in the marketing mix are equally important.

In this episode of Marketing Freed,  product marketing consultant Lauren Fisher joins me to discuss the importance of marketing being involved in new product development, along with some tips from Lauren to make sure you end up with something your customers actually want to buy.

In this episode, we discuss:

  • How marketing can build strong connections with product development teams.
  • How to gain insights from consumers
  • What factors you should prioritise new product development ideas on


Lauren Fisher on LinkedIn or Lauren’s website:

David Richter on LinkedIn - or