Building an Awesome Practice with Dr. Sandra Diaz

26-01-2023 • 16 mins

Welcome to episode 006 of The Dental Marketing Podcast. This week we talked with Dr. Sandra Diaz about how to build an awesome practice.

Dr. Sandra Diaz is the founder of Dental Avenu—a boutique family practice dedicated to providing the best-in-class dental care.

Dr. Diaz's passion is esthetic dentistry, creating stunning healthy smiles. She is a Doctor of Medicine Dentistry -DMD from Nova Southeastern University and holds a bachelor’s degree in psychology from Florida International University. Having this psychology background allows her to provide a higher level of understanding and guidance to patients of all ages with dental anxiety.

Aside from being great with adult patients; Dr. Diaz loves children. She is a firm believer that stress-free first dental visits are crucial for their trust and compliance as dental patients for the rest of their lives. Preventive is also a big part of her approach; educating patients is her main goal.

Here’s just a taste of what we talked about today:

STARTING OWN PRACTICE

One thing that made Dr. Diaz start her own practice is realizing that it's hard to make a difference and give quality care to patients when you work as an associate.

She says, "It's always the best when you have your practice and you can set it up exactly how you want it with all the equipment that you want and give yourself enough time to give the quality care, and really bond with each patient."

TIPS FROM DR. DIAZ FOR STARTING YOUR OWN PRACTICE

Dr. Diaz said, "The most challenging part of opening your own practice is learning the business side. Unfortunately, that is not taught in school. We have the knowledge about the industry, and the passion but the business side, especially insurance and billing and all of that are not part of it."

Her advice when starting your own practice is to gain some business knowledge before you go on your own and don't just be an associate—own it. Learn everything you can learn and give everything you can give because that's just going to make you the best business owner.