On this episode I had the privilege of speaking with a pioneer in the advertising industry in Nigeria. He was a chairman of Troyka holding group for years, he was a CEO of Insight Communication for 25years and is considered to be an iconic guru in advertising. Successfully navigating from journalism into the world of advertising, his biography "The will to win" chronicles the journey of a man who rose from humble beginnings to become a giant of industry. My guest is Dr Biodun Shobanjo.
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