Beating mobile privacy laws with affordable local outdoor advertising.

The UnNoticed Entrepreneur

09-01-2024 • 23 mins

Feel like your ads never catch your ideal customers' eyes? Amanda Dorenberg says it’s time to think outside the mobile. As CEO of COMMB, she’s on a mission to transform outdated billboards into targeted, trackable ads.

On this episode, Amanda debunks the myth that mass media is only for big brands. She explains how local shops can micro-target roadside placements to reach neighbourhood spenders. Plus, learn how new privacy laws are driving Gen Z’s back to traditional outlets they actually trust.

You’ll also hear Amanda’s pro-tips for affordably building an in-real-life brand, creating shareworthy content, and balancing personal promotion with company loyalty. Whether you’re a startup or enterprise, it’s time to give outdoor advertising another look. Amanda proves mass visibility doesn’t have to mean mass waste.

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