What exactly is Marketing?

Sun And Light - Marketing Podcast

23-04-2023 • 5 mins

Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services. It is a crucial function for any business or organization that aims to attract, retain, and grow its customer base. Marketing is not just about selling products or services. It encompasses a wide range of activities that are designed to create value for customers, build brand awareness and loyalty, and ultimately drive revenue and profit for the organization. Marketing is a constantly evolving discipline that is shaped by changes in consumer behavior, technology, and market dynamics. To be successful in marketing, one must have a deep understanding of the market, the target audience, and the competitive landscape. In this article, we will explore the different aspects of marketing, including its definition, key functions, and the various strategies and tactics that businesses use to engage and influence customers.

Watch more marketing videos at Sun And Light Channel Youtube.

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