PODCAST

The Menswear Style Podcast

Menswear Style

Welcome to the official Menswear Style Podcast hosted by Peter Brooker, who has past experience managing an independent men's clothing store and is the co-author of a book on the style of James Bond. In this men's fashion and men's style focused podcast show we speak to some of the most influential designers, innovative brands and truly inspiring entrepreneurs from within the fashion world to get a detailed insight into their start-up stories and to talk all things sustainability, marketing and eCommerce. Be sure to come back each week to get your fix of clothing industry insights, style inspiration and business motivation.
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Sep Breukers, Founder of PERLIE
Sep Breukers, Founder of PERLIEMatt Jones, Founder of Hemingsworth
Hemingsworth was born from one man’s travels. With a decade of experience, and non-stop travel, Founder Matt Jones decided to focus on what really spoke to his heart; designing a timeless collection of uncompromised garments for the modern globetrotter, engineered to see you effortlessly grace from boardroom to boardwalk. Versatile and beautifully made garments that would function in both formal and casual occasions, and most importantly, the journey in between. A collection that would eliminate the need for wardrobe changes, with technical fabrics to overcome changing climes – all while looking effortlessly stylish. Travelling across the globe to curate nothing less than the world’s best materials and trims, he sought to create a new benchmark for tailor-made travel. Hemingsworth combines traditional tailoring with cutting edge material and fabric design, made possible by producing every single garment in England. Today the brand is redefining versatile tailoring for the modern globetrotter.In this episode of the MenswearStyle Podcast we interview Matt Jones, Founder of Hemingsworth about where the idea for a clothing brand suitable for global travel originated. The brand started with tailored swimwear before introducing clothing staples such as knitwear, trousers, and jackets to its collection. Our host Peter Brooker and Matt talk about the story and inspirations behind the Origins AW21 collection, why comfort and feeling good is so important, the real definition of Made in England, the design process steps, and how a brand should react when a celebrity wears its garments.  Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the show (https://www.buymeacoffee.com/menswearstyle)
4d ago
35 mins
Sam Carew, Co-Founder of Elliott Footwear
6d ago
31 mins
Cormac Folan, Co-Founder of Alder & Green
Having worked in the menswear and tailoring industry for a combined 40 years, co-founders Cormac and Anthony knew things had to change. They wanted to re-establish what a modern menswear brand should be. A brand with a purpose, focused on the things that matter: quality, fairness and the environmental impact of what goes into our garments. The clothing industry accounts for over 10% of global carbon emissions. In addition to this, brands have altered consumer attitudes through fast fashion, prioritising profit margins over ethical production. We have lost transparency of where our garments are made and the conditions our workers have to endure. Alder & Green is about slowing down, about investing in one or two key wardrobe pieces and knowing where your garment has come from and how it has been produced. Whether it be your special wedding shirt or your go-to professional shirt for the new hybrid working week, they want you to feel like a true Alder Man - one who looks sharp and feels sharp.In this episode of the MenswearStyle Podcast we interview Cormac Folan, Co-Founder of Alder & Green about his industry background and how he launched his sustainable shirting brand in the midst of the Covid-19 pandemic. Our host Peter Brooker and Cormac talk about responsible manufacturing, raising capital, the importance of search engine optimization, BIOFUSION organic cotton, the importance of size profiling, brand loyalty, and their new London pop-store.Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the show (https://www.buymeacoffee.com/menswearstyle)
23-11-2021
23 mins
John Bright, Founder of The Good Neighbour
John Bright started the good neighbour believing there was gap in the market between mass produced fast-fashion and premium menswear brands. He questioned where the middle ground was, offering clothes that were made to last, but didn’t cost the Earth. The menswear business provides updated wardrobe staples with great fabrics, that are ethically and sustainably sourced, and conscious of trends and quality, their products are designed to be worn across all seasons. Starting life in 2018 as ‘centre front menswear’ the brand appeared online and in pop-up shops around London.  This is  where John discovered that many neighbourhoods had more of a buzz than traditional high streets, which is where he got the idea for ‘the good neighbour’ where he often collaborates with local artists and helps small landlords fill empty spaces, even if it’s just for a few weeks.In this episode of the MenswearStyle Podcast we interview John Bright, Founder of the good neighbour about his fashion industry background and how he started his own menswear brand which began online before focussing on pop-up retail. Our host Peter Brooker and John talk about why being direct-to-consumer brings the customer a fairer price, manufacturing home and abroad, the benefits of short-term retail space on both branding and eCommerce sales, neighbourhoods vs high street shopping, and making clothes from deadstock material.Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the show (https://www.buymeacoffee.com/menswearstyle)
18-11-2021
26 mins
Sebastien Laroze & Dhiraj Bathija, Co-Founders of Ascot X Charlie
Ascot X Charlie is an adventure which started in 2018 by a band of friends: unrepentant travellers, seeking out the finer things in life. They had experienced first-hand the difficulty in finding products that resonated with them and their values: products that struck the balance between elegant design, quality and durability - without compromising on their origin, raw materials or respect for the environment. And as someone wise once remarked, if you want something done well, do it yourself. And so the brand was born out of the quest for beauty and harmony, driven by an unflinching sense of optimism and positivity. They travelled tirelessly through Italy and Portugal in search of the best ateliers, and after long months of work and dozens of prototypes, their first capsule collection was launched. Given its remarkable success, the founders decided to expand the range of sneakers whilst holding on to that optimism - and the brand now continues to offer elegant, durable and versatile products that showcase the best of European craftsmanship.In this episode of the MenswearStyle Podcast we interview Sebastien Laroze and Dhiraj Bathija, Co-Founders of Ascot X Charlie about their backgrounds and how they came together to build a brand together in 2018. Our host Peter Brooker and the Co-Founders talk about filling a gap in the market, tapping into creativity, why quality and durability is important for sustainability in footwear, self-funding a startup, working with ateliers, what makes the brand different to others in the market, and sneaker care hacks.Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the show (https://www.buymeacoffee.com/menswearstyle)
15-11-2021
21 mins
Chris Gregory, Founder of ENDURE
There’s no doubt that there’s a major movement happening in men’s skincare. Men are becoming more aware of their skin health and what they can do to keep their skin looking younger, happier, and healthier. Understanding what products to use and why can be confusing enough but combining that with a multitude of new brands emerging just for men, it’s difficult to know where to start. Chris Gregory, ex-Commonwealth & England athlete, nutritionist, and founder of ENDURE, set out to provide the answer and formulate the ultimate, everyday skincare routine, with a scientific approach. To 'Endure' means ‘to last’, and the brand wanted to create a lasting satisfactory routine for lasting results that men could rely on, for enjoyment, their skin health, and desired results. A very real and personal experience travelling and competing all over the world as an international athlete inspired the creation. Chris’ level of exposure to changing warm and cold weather environments throughout his competitive career without consistent protection and recovery, showed on his skin.In this episode of the MenswearStyle Podcast we interview Chris Gregory, Founder of ENDURE about his background as a professional beach volleyball athlete and how his skincare brand was born.  Our host Peter Brooker and Chris talk about how both the sun and cold weather can damage our skin, the new era plant-derived ingredients, natural formulas, white labelling, nutrition, skincare assessments, and the brand's launch Kickstarter campaign perks. Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the show (https://www.buymeacoffee.com/menswearstyle)
11-11-2021
26 mins
Riz Smith, Co-Founder of Riz
05-11-2021
32 mins
David Gandy, Founder of David Gandy Wellwear
David Gandy Wellwear is a world first concept bringing apparel and wellbeing together in a lifestyle brand that fuses fashion, function and feeling. Inspired by the supermodel’s 20 years of industry experience and based on the scientific benefits of wearing soft, comfortable clothing, the 20-piece debut collection offers a definitive range of essentials that puts the emotional wellbeing of its customer at its very heart. To achieve this the brand takes a multi-sensory approach to design, evoking a sense of wellbeing through exceptional comfort, style, fit and quality. With studies showing that simply touching smooth fabrics can create a sense of psychological wellbeing and reduce negative emotions, Wellwear’s use of tactile fabrics is key. The best natural fibres, including Pima cotton, lyocell and modal, have been chosen to guarantee ultimate softness . Fabric constructions have been selected for their natural functionality, such as body temperature regulation and moisture wicking, to create an additional layer of comfort. The brand also pushes the boundaries on affordable fabric innovation by applying technical treatments to garments to physically enhance the wearer’s wellbeing. These include anti-odour and anti-bacterial properties which reduce the need to wash clothes after every wear, increasing longevity of the garment and in turn having a positive wider environmental impact, and the use of Aloe Vera plant extract which has wound healing, anti-inflammatory and moisturising properties. In this episode of the MenswearStyle Podcast we interview David Gandy, Founder of David Gandy Wellwear about the founding story of his new clothing brand concept which was put together during the Covid-19 global pandemic. Our host Peter Brooker and David talk about the obstacles and limitations of building a brand without meeting suppliers and team members in person, what Wellwear stands for, the science of comfort, why anti-bacterial fabric is sustainable, fast fashion, funding, and charity sponsors.  Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.
01-11-2021
28 mins
Nick Reed, Founder of Neem London
29-10-2021
32 mins
Paul Farago, Founder of Ace Marks
Paul Farago is a second generation luxury footwear professional with expertise in international branding, sourcing, manufacturing, distribution, and logistics. In 2016, he founded Ace Marks, a direct to consumer luxury men’s footwear brand with a mission to make luxury footwear accessible. Ace Marks was the most funded footwear project in crowdfunding history until 2019 having raised over $2.5M on Kickstarter. Prior to this he spent over 15 years at Kinderland, Inc. in multiple roles, including COO, where he oversaw sourcing, licensing & distribution operations for their portfolio of brands which have included D&G Jrs., Donald Pliner Jrs, Robert Cavalli, Giorgio Armani, and Venettini among various other luxury labels. Ace Marks wasn't created on a whim, it is the product of a lifetime of experience in the luxury footwear business and realising that it’s broken - men shouldn't have to spend obscene amounts for a handcrafted world-class shoe. In late 2012 Paul realised that men had three choices when it came to dress shoes. Buy cheap, poorly made shoes, spend a little more to get a pair with a slight cosmetic upgrade, or spend an uncomfortable amount on a pair from the luxury super powers. If you like to look good, these aren’t good choices. Harnessing modern technology, the brand knew that they could get rid of middlemen and their markups to directly deliver a world-class, handcrafted shoe rivaling those of the top luxury brands, all at an attainable price. In this episode of the MenswearStyle Podcast we interview Paul Farago, Founder of Ace Marks about how this DTC luxury shoe brand was founded after a very successful Kickstarter campaign. With a family history of luxury Italian shoemaking the brand aims to offer high quality shoes at attainable prices.  Our host Peter Brooker and Paul talk about the brand's recently created leather shoe and sneaker that folds flat in your luggage, how to launch a successful crowdfunding campaign, working with influencers, buffalo leather, the importance of developing relationships, how to keep your sneakers clean, and how they've been affect by Covid-19. Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.
22-10-2021
29 mins
Julie Deane, Founder of The Cambridge Satchel Co.
The Cambridge Satchel Co. was born from a passion for excellence. When Julie and her mum Freda started the company at their kitchen table in Cambridge, they had one goal – to make enough money to provide Julie’s children with an excellent education and a brighter future. Their pursuit of excellence underpins everything they do, as they remain committed to making exceptionally good quality bags that last a lifetime. Bags that can carry a lifetime of learning – of curiosity, creativity and adventure. It’s why they thrive in Cambridge, a city rich in history and culture, but nevertheless ever looking forward, shaping change and driving progress. A beautiful blend of old and new, that’s Cambridge, and it’s in their DNA. In all the brand's bags you’ll find a taste of tradition, brought back to life with style, finesse and fun. Behind every design lies a story waiting to be told. Behind every bag, a story waiting to be written.  In 2008 Julie Deane CBE started the company from her kitchen table with just  £600 and now the brand is a handmade-in-Britain worldwide phenomenon employing more than 140 people and selling to over 120 countries. In this episode of the MenswearStyle Podcast we interview Julie Deane, Founder of The Cambridge Satchel Co. about the founding story of the Made in Britain handcrafted leather bags brand. It was at New York Fashion Week when they got a first big break when bloggers were seen at the fashion shows with florescent satchels and The New York Times covered the brand in a story. Our host Peter Brooker and Julie talk about doing things differently to gain brand awareness, when your manufacturer copies your product, taking manufacturing in-house, being the focus of a Google advert, sustainability, and the joys of punting.Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the show (https://www.buymeacoffee.com/menswearstyle)
18-10-2021
40 mins
Peter Ricci, Co-Founder of MANTL
13-09-2021
36 mins
Geoff Souster, Co-Founder of Souster & Hicks
Souster & Hicks is a family business established in 1978 by husband and wife team, Geoff and Laura Souster. Based in a stunning Georgian building located in the beautiful village of Woburn, Bedfordshire; Souster & Hicks has since gone on to inspire a new generation with their sons Scott and Wes and their daughter in law; Natalie completing the family team. Geoff Souster has a career spanning 50 years, hand cutting more than 30,000 bespoke suits. He was elected as the youngest ever National President of the Federation of Merchant Tailors in 1988, and also works as a consultant helping to set up and improve the patterns created for made to measure manufacturers, such as Wensum. Laura Souster has also been working in the tailoring industry for 50 years, and is a highly skilled tailoress. Laura successfully runs her ever-growing ladies tailoring business together with her daughter-in-law, Natalie Souster, who most recently joined the family business. With a highly experienced lineup, they have developed a strong reputation in the art of bespoke cutting and tailoring. In this episode of the MenswearStyle Podcast we interview Geoff Souster, Owner of Souster & Hicks about the long history of working within the world of bespoke tailoring, a journey which began when he dropped out of school at the age of 15. From there he started an apprenticeship at a local tailors and went on to attend the London College of Fashion to learn the basics of the trade. Our host Peter Brooker and Geoff talk about famous clients, changing tailoring trends, education, the art of customer service, learning from mistakes, and how men should adopt smart casual.Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the show (https://www.buymeacoffee.com/menswearstyle)
08-09-2021
1 hr 22 mins
Pierre-Yves Monnerville, Founder of Monnerville
Pierre-Yves Monnerville is the Founder of Monnerville. When he was growing up in Paris he was often warned that walking around town wearing sportswear was ‘risky' for young black men. The risk was being stopped by the police and asked for an ID. This is why today he enjoys designing smart, ethical, sportswear clothes that he wished he could have worn back then. We're now at a time when it's okay to work in comfortable, sportswear inspired clothes, especially when we don't need to go to the office as often. The unfathomable change we've all been experiencing led Pierre to launch Monnerville and design a range of timeless basics made up of premium ethical athleisure style menswear. He believes we all need to consume less and make clothes that people will love wearing time and time again. Smart and comfortable enough to work from home in, yet stylish enough for a night out at your favourite bar. In this episode of the MenswearStyle Podcast we interview Pierre-Yves Monnerville, Founder at Monnerville about what inspired him to launch his ethical athleisure brand in 2020 during Covid-19 after a 17 year career working as Cabin Crew. Using organic cotton the garments are sustainable and made in West London in small batches. Our host Peter Brooker and Pierre talk about the design process, accessing funding, sustainability, and the global pandemic.Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.
01-09-2021
24 mins
Andreas Christian von der Heide, Co-Founder of Les Deux
12-08-2021
22 mins
Joakim Blom, Co-Founder of The Resort Co
09-08-2021
27 mins
Scott Golbourne, Co-Founder of AREA CODE
AREA CODE was founded in 2018 in Stockholm, Sweden. The brand was born with the aim to facilitate opportunity for people living in developing communities around the globe through selling good quality apparel. The brand strives to build a community; one whereby consumers are connected to people in need. They believe knowledge and education is the key for sustainable growth. For that reason, their mission starts with helping the school GOROM 3, Bambilor, Senegal. This month they're also teaming up with England under 21 and Brighton & Albion star Tariq Lamptey and IK Sirius centre back Joseph Colley. Together with Area-Code they are funding the Area-Code Juvenile Tournament in Takrodi, Ghana, on the 10th - 12th August. Scouts will be coming over from Europe to watch and the aim is to create opportunities for local talent, to spot, grow and nurture future football stars. In this episode of the MenswearStyle Podcast we interview Scott Golbourne, Co-Founder of AREA CODE about the mission-based sports chic brand which donates a percentage of its profits to those in need.  The ex-footballer always had a keen interested in fashion and had a plan to enter the clothing market once his football career had ended. The brand has now been operating since 2018 and links its profits to purpose with philanthropic collaborations. Our host Peter Brooker and Scott also talk about the mission and ethos of the brand, media training, charitable projects, and social missions.  Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.
04-08-2021
46 mins
Sally Hughes, Founder of Kair
Our favourite clothes are more than the things we throw on every morning. Our treasured pieces have stories attached to them, and memories that were made in them. They can elevate our mood, and make us feel the very best version of ourselves. Kair want them to live on and on. Founder Sally Hughes has spent her career working in fashion, and as the industry tackles its sustainability crisis, she was frustrated that no one was talking about the most impactful thing we could do to help: Buy Less, Wear More. It's really that simple. But it's hard, when the fear of damage and fading often means our favourite clothes are left to linger at the bottom of the laundry basket. And that fear is hardly surprising when the laundry aisles are full of identical, chemical-stuffed detergents that blitz the life out of garments. Our wardrobes deserve better. Kair have reimagined laundry the way it should be. Their products have been formulated to expertly clean the clothes you love, so you can wear them as much as you want, and for as many years as you want to. They’ve elevated the experience with bespoke, premium scents that stay - so you’ll feel great and smell great too.In this episode of the MenswearStyle Podcast we interview Sally Hughes, Founder of Kair about the founding story of her luxury laundry brand which she started after learning about fabric care to help her clothes last longer and to be kinder to the environment. With her new clothing wash products, she wants to encourage people to buy less and get more wear out of their wardrobes. Our host Peter Brooker and Sally also talk about laundry fear,  fabric care,  seeking investors, developing fragrance, stand out sustainable brands, and packaging design. Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the show (https://www.buymeacoffee.com/menswearstyle)
02-08-2021
32 mins
Robert Tateossian, Founder of Tateossian

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