Our favourite clothes are more than the things we throw on every morning. Our treasured pieces have stories attached to them, and memories that were made in them. They can elevate our mood, and make us feel the very best version of ourselves. Kair want them to live on and on. Founder Sally Hughes has spent her career working in fashion, and as the industry tackles its sustainability crisis, she was frustrated that no one was talking about the most impactful thing we could do to help: Buy Less, Wear More. It's really that simple. But it's hard, when the fear of damage and fading often means our favourite clothes are left to linger at the bottom of the laundry basket. And that fear is hardly surprising when the laundry aisles are full of identical, chemical-stuffed detergents that blitz the life out of garments. Our wardrobes deserve better. Kair have reimagined laundry the way it should be. Their products have been formulated to expertly clean the clothes you love, so you can wear them as much as you want, and for as many years as you want to. They’ve elevated the experience with bespoke, premium scents that stay - so you’ll feel great and smell great too.

In this episode of the MenswearStyle Podcast we interview Sally Hughes, Founder of Kair about the founding story of her luxury laundry brand which she started after learning about fabric care to help her clothes last longer and to be kinder to the environment. With her new clothing wash products, she wants to encourage people to buy less and get more wear out of their wardrobes. Our host Peter Brooker and Sally also talk about laundry fear,  fabric care,  seeking investors, developing fragrance, stand out sustainable brands, and packaging design.

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