John Bright started the good neighbour believing there was a gap in the market between mass produced fast-fashion and premium menswear brands. He questioned where the middle ground was, offering clothes that were made to last, but didn’t cost the Earth. The menswear business provides updated wardrobe staples with great fabrics, that are ethically and sustainably sourced, and conscious of trends and quality, their products are designed to be worn across all seasons. Starting life in 2018 as ‘centre front menswear’ the brand appeared online and in pop-up shops around London.  This is  where John discovered that many neighbourhoods had more of a buzz than traditional high streets, which is where he got the idea for ‘the good neighbour’ where he often collaborates with local artists and helps small landlords fill empty spaces, even if it’s just for a few weeks.

In this episode of the MenswearStyle Podcast we interview John Bright, Founder of the good neighbour about his fashion industry background and how he started his own menswear brand which began online before focussing on pop-up retail. Our host Peter Brooker and John talk about why being direct-to-consumer brings the customer a fairer price, manufacturing home and abroad, the benefits of short-term retail space on both branding and eCommerce sales, neighbourhoods vs high street shopping, and making clothes from deadstock material.

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