How To Build Beautiful Friendships with Marketing and Sales
For most organisations that pursue DevRel, it’s part of a broader go-to-market motion that brings together Marketing and Sales, amongst others. So, how can DevRel, Marketing, and Sales work together most effectively, especially when they risk treading on each others’ toes?
Hear from our panel presenting their take from DevRel, Sales, and investor perspectives. They look at how the different reasons for DevRel, as well as the company’s stage, both impact on the relationship between DevRel and other departments, alongside best practice for working together. There’s also advice on how to tackle the causes of friction between DevRel, Sales and Marketing, where it arises. Listen in to get advice on aligning your DevRel strategy with that of your Sales and Marketing colleagues.
Huge thanks go to Common Room for sponsoring this episode!
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