Marketing Futures is a new series of the csuite podcast, produced in partnership with SAP.
We discuss the changing face of the retail landscape and bring you the latest news and insights from leading brand and industry experts. In this first episode, we focus on the future of retail and direct to consumer. The pandemic has brought about and accelerated change in so many aspects of our lives and today's retail and consumer industries are being transformed before our eyes. According to the latest eMarketer’s round up of D2C marketing trends, sponsored by SAP, US D2C e-commerce sales grew 45.4% last year. Brands are putting greater emphasis on their owned and operated online channels, the competitive advantage data creates and the importance of customer experience.
Graham Barrett was joined by Fiona Walter, Director of Marketing and Product UK, at Stitch Fix. Julie Austin, Marketing and Digital Director at Bravissimo and Robin Barrett Wilson, Industry Executive Advisor, Fashion at SAP.