In RE/BITE 16 I speak to my good friend and one of the smartest people I know Amir Bazfarshan. Amir has runs two video related businesses; a video marketing agency and a startup called ApricotBox which is a monthly subscription service that turns blog posts into video content for social media. He's a self confessed marketing geek with an interest in behavioural economics and persuasion. He also coaches on Seth Godin's altMBA. in the short and chewy conversation we speak about marketing lessons he’s learnt from building Apricot box , the engagement fallacy and football formations. You can find https://uk.linkedin.com/in/amir-bazrafshan-a0843212 (Amir on LinkedIn ) , his agency https://www.apricotvideomarketing.com/ (Apricot) here and the subject of today’s conversation https://apricotbox.co.uk/ (Apricotbox) here. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy