Is Peer-to-Peer Fundraising Right for You? with Tess Conrad

The Small Nonprofit

12-03-2024 • 32 mins

What if you could tap into the enthusiasm of your biggest supporters and turn them into fundraising rockstars? That's where peer-to-peer fundraising comes in!

I had a blast chatting with Tess Conrad of Full Potential Fundraising, a fundraising pro who's passionate about helping small nonprofits do big things. Tess shared her wealth of experience on all things peer-to-peer – setting realistic goals, finding the perfect fundraisers, creative campaign ideas, and the importance of treating those new donors like the gems they are.

Key Episode Highlights:

  • P2P is about relationships, not transactions. Focus on those long-term donors, volunteers, and supporters who already love what you do. Their personal stories are your most powerful fundraising tools.
  • Make it easy (and fun!) for fundraisers. Provide templates, social media ideas, and a simple guide.  The less they have to think about the logistics, the more they can focus on spreading the word about your amazing cause.
  • Stewardship is EVERYTHING. P2P donors aren't a one-and-done deal. Treat them like the new donors they are: welcome them, thank them, show them their impact, and keep them engaged with your mission.
  • Your board members can be fundraising powerhouses. With a clear ask and the right support, they can easily tap into their networks. Plus, P2P gives them an action-oriented way to truly make a difference.
  • Start small and celebrate wins! Don't be overwhelmed by the big P2P campaigns you see.  Even a modest goal with a handful of fundraisers can be a huge success for a small nonprofit, building momentum for future growth.

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