Wisdom From The Top with Guy Raz

Guy Raz | Luminary

From the creator of How I Built This, host Guy Raz invites you to listen in as he talks to leadership experts and the visionary leaders of some of the world's biggest brands. Along the way, you'll hear accounts of crisis, failure, turnaround, and triumph, as the leaders reveal their secrets on their way to the top. These are stories that didn't make it into their company bios, and valuable lessons for anyone trying to make it in business. read less

Our Editor's Take

Wisdom From The Top with Guy Raz is a podcast for the curious about how brand leaders lead. Raz talks with founders and C-Suiters about how they got to where they are. Their stories are surprising-and inspiring.

Each episode starts with a characterizing sound bite from the featured guest. In one, Richard Graeter talks about his wife's pride and dedication to quality. Ambient background music complements Raz's enthusiastic cadence to create an enjoyable listening ambiance. Wisdom From The Top with Guy Raz is an NPR production and features the public radio network's high quality.

Raz has experience and success in podcasting and beyond. Raz hosts a podcast called How I Built This, another entrepreneur-focused show. He also wrote a bestselling book of the same title, based on the podcast. Another show Raz hosts is The Great Creators with Guy Raz, about artistic inspiration. In addition, Raz hosts a music podcast called The Rewind. He is also the cofounder of a children's media company called Tinkercast. They produce educational podcasts.

Many of the stories on Wisdom From the Top begin with a question. What happens when everyone in a company is working past their capacity? How can someone help a company that is failing? How can one build an empathetic culture? Raz asks the questions that listeners want to know. He finds out how Dan Hesse helped Sprint by focusing on caring for customers.

There is an episode about how Beth Comstock went from wanting to be a doctor to becoming the first female vice chair of business innovations at GE. In another episode, Keith Krach shares why he kept working when he didn't need the money. H&R Block's Jeff Jones talks about what leadership in a crisis looks like. The podcast features many notable brands, like Perdue, Etsy, and Honeywell. Other guests have included CEOs Dan Schulman and David Novak. These leaders' insights are here to inspire listeners to work toward their entrepreneurial goals. Fans who like business podcasts may appreciate Wisdom From The Top with Guy Raz.

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Introducing Wisdom From The Top

Introducing Wisdom From The Top

From the creator of How I Built This, stories of crisis, failure, turnaround, and triumph from some of the greatest leaders in the world.

Episodes

Mobilizing Talent When it Counts: Best Buy's Hubert Joly

Mobilizing Talent When it Counts: Best Buy's Hubert Joly

In 2012, Best Buy was in deep trouble—a crisis so severe that Forbes declared, “Why Best Buy is Going Out of Business.” By March, the company reported a staggering $1.7 billion loss, and by April, its CEO had stepped down amid scandal. Enter Hubert Joly, a leader whose career had shaped him into essentially an elite relief pitcher of the business world. Armed with calm focus and a knack for navigating adversity, Joly stepped up to the plate just as the future of big-box retail hung in the balance. In this classic 2019 episode, discover how Joly took the helm at Best Buy during one of the most tumultuous moments in its history.

Exceptional Leaders are Integrative Thinkers: Roger Martin

Exceptional Leaders are Integrative Thinkers: Roger Martin

"You can't analyze your way into something new," says today's guest. Over the course of a career spanning four decades, Roger Martin has been a management consultant, an influential business strategy thinker and author, as well as the Dean of the Rotman School of Management at University of Toronto. He advises CEOs of global companies such as Ford, Proctor & Gamble, and Lego. He is well known for developing and exploring the concept of "integrative thinking" in management problem solving and for troubling conventional management wisdom as he does in his book, A New Way to Think: Your Guide to Superior Management Effectiveness. In this episode, recorded in 2021, Martin challenges the relentless drive for efficiency and advocates for a re-think in approach.

Leading Through a Perfect Storm: Carnival's Arnold Donald

Leading Through a Perfect Storm: Carnival's Arnold Donald

When Arnold Donald took the helm at the Carnival Corporation, a public relations crisis of multiple layers threatened its future. Donald prioritized building a diverse and dynamic leadership team, appointing new heads for seven of the company's nine cruise lines, including more women and minorities. in this 2019 conversation, Donald shares his philosophy that "diversity of thinking is a business imperative and a powerful advantage," explaining how fresh perspectives lead to innovative ideas and drive growth. How his strategies helped him rebuild Carnival into one of the industry’s most valuable brands.

Values without Action are Propaganda: PayPal's Dan Schulman

Values without Action are Propaganda: PayPal's Dan Schulman

[A 'BEST OF' EPISODE] Combining business with social justice isn’t a path most companies choose, which is why Dan Schulman’s leadership as PayPal’s CEO captured so much attention. In 2016, he halted plans for an operations center in North Carolina in response to the state’s controversial “bathroom bill.” Schulman prioritizes an “employee-first” strategy, enhancing wages and benefits for PayPal employees. His leadership has demonstrated that activism doesn't takes anything away from the bottom line. In this 2020 conversation, Schulman reflects on the childhood that shaped his current values, and his journey from AT&T, Priceline, and eventually to CEO (now President) of PayPal.

Better Leadership via Failure: General Stanley McChrystal

Better Leadership via Failure: General Stanley McChrystal

[Encore release] General Stanley McChrystal was born into a military family: three generations of men in his family were officers in the armed forces. He followed the family tradition and eventually rose up the ranks to become a General in the Army. While serving as the commander of Allied Forces in Afghanistan in 2010, he was forced to resign after he was quoted making disparaging remarks about President Obama. It was in the wake of this moment that General McChrystal learned the full value of leadership. In this conversation from 2020, the General reflects on the very specific lessons of leadership he learned, and evolved, throughout his time of military service.

Conviction, But Not Certainty: Autodesk's Carl Bass

Conviction, But Not Certainty: Autodesk's Carl Bass

An encore episode, exploring the unconventional leadership journey of Carl Bass, a self-described renegade and reluctant executive who took the reins at Autodesk during turbulent times. Facing the global economic crisis of 2008, Bass led with conviction, balancing bold decision-making with the uncertainty of an evolving market. At one point, convinced the company might fail, he risked his own money to introduce a groundbreaking new business model. How Bass's steady hand and innovative thinking not only helped Autodesk survive but transformed it into a 21st-century success story. This conversation took place in 2019.

Effective People Do This

Effective People Do This

[Encore episode] In the 1980s, Stephen R. Covey revolutionized leadership thinking with The 7 Habits of Highly Effective People, introducing a leadership style centered on empathy, listening, and collaboration—far from the traditional table-pounding, charismatic approach. In this episode, Guy sits down with Stephen M.R. Covey, Covey’s son, who has not only been instrumental in spreading his father’s influential teachings globally but has also become a respected leadership expert in his own right. Stephen shares insights from his own bestselling leadership books and reflects on the lasting impact of his father’s groundbreaking work.

Imagine it Forward: Beth Comstock (NBC and General Electric)

Imagine it Forward: Beth Comstock (NBC and General Electric)

Author, and business executive Beth Comstock says to Guy Raz in this classic 2021 interview "I'm about change." In college, she wanted to be a doctor, but organic chemistry wasn’t her strong suit, so she shifted to journalism. When journalism didn’t work out, she started working in publicity. So, when GE bought NBC in 1986 right as Beth was starting her career in advertising, she was ready to adapt again. She worked her way to becoming CMO of GE, helping grow revenue, devise a successful green energy program, and more. Then, when NBC began to explore their approach to digital media, Beth couldn't resist returning to the storied network, where a new frontier in media was opening up (for reference: this was around the time Google bought YouTube). While there she helped seed what would become Hulu. Around the time of the 2008 financial crisis, Beth returned to GE as the company's first female Vice Chair of Business Innovations, which was also around the time she penned the inspiring and candid book Imagine it Forward: Courage, Creative, and the Power of Change .

Getting the Big Ideas Right: General Petraeus

Getting the Big Ideas Right: General Petraeus

General David Petraeus is one of those leaders who rose through the ranks to become one of the most well-known military figures of our time. Growing up in the shadow of West Point, General Petraeus defied the odds in a career where becoming a four-star general is nearly as unlikely as being struck by lightning.Petraeus’s rise to prominence began in 2003, but it was in 2007, as the commander of Multi-National Forces in Iraq, where he made his mark by leading the controversial but pivotal “surge.” He later commanded coalition forces in Afghanistan during one of the deadliest periods for U.S. troops, before transitioning to a new chapter as the Director of the CIA under President Obama.In this encore episode, General Petraeus shares his insights on leadership, revealing that the key to success lies in “getting the big ideas right,” refining them, and ensuring they’re communicated effectively across an entire organization.

Carry Water on Both Shoulders: Terry Lundgren (Macy's and Neiman Marcus)

Carry Water on Both Shoulders: Terry Lundgren (Macy's and Neiman Marcus)

Terry Lundgren, former CEO of Neiman Marcus and Macy’s, has been instrumental in shaping the American retail landscape. His believes leadership lies dormant in many until an event challenges you to grow. He also believes playing it safe is the biggest risk of all. Despite an entire career in retail, including taking on the role of president of a local department store when he was 35--succeeding a 67-year-old, the road he took to bringing two notoriously competitive retail giants together wasn’t easy. How he merged famous department rivals, double-downed on retail, and turned Macy’s into the first nationwide department store in the United States.

Built to Last, Great by Choice: Jim Collins

Built to Last, Great by Choice: Jim Collins

Jim Collins is one of the most influential business thinkers and writers of our time. Yet, Collins considers himself more of a researcher than an author.He has made a career of extracting the data embedded in the narrative arcs of companies and drawing lessons from them. With bestsellers like Good to Great, Built to Last, and BE 2.0, each of his books represents years of meticulous analysis, all before he even begins to write. What sets Collins apart aren't just his groundbreaking ideas but the unconventional choices that shaped his career. In this interview from 2021, Collins unpacks insights from his research, among them: the fact that ideas don't matter as much as people think they do. In fact, he found a negative correlation between starting a business with a great idea and creating a successful and enduring company. The key lies in "clock building" rather than "time telling," that is—creating a system and structure that transcend any one innovation or product. (He uses examples like Sony, which began with a failed rice cooker). Another side to this concept can be summed up with "preserve the core, stimulate progress." When leaders maintain what is core to the company, they can continually evolve their strategies and other aspects and build companies that last.

Turning Trials into Triumph: Ryan Holiday (The Daily Stoic)

Turning Trials into Triumph: Ryan Holiday (The Daily Stoic)

Can ancient philosophy be the key to modern success? Ryan Holiday, a leading thinker of his generation, believes so. From NFL quarterbacks to corporate CEOs, many credit Holiday's work with introducing them to the transformative power of Stoic philosophy. In this episode, Ryan talks to Guy about the teachings of the Stoics through the lens of Holiday's influential books, including The Obstacle Is The Way, Ego Is The Enemy, Stillness Is The Key, and, most recently Right Thing, Right Now. These aren't just bestsellers—they're respected works that have left a lasting impact on leaders and entrepreneurs around the world. But Ryan Holiday's journey wasn't always about philosophy. Before becoming a celebrated author and podcaster (The Daily Stoic) he started his career in marketing, a field that would shape his first book and inform parts of many others. This conversation was recorded in 2021.

When Staying Small Works: Richard Graeter

When Staying Small Works: Richard Graeter

In a world where scale is, for many, their north star, Graeter's Ice Cream stands out by doing things the old-fashioned way. Richard Graeter, the fourth-generation leader of this iconic family business, talks to Guy about the century-old process that makes their ice cream so special—and why they refuse to give it up. Unlike the huge companies that share their Cincinnati roots (i.e. Kroger and Proctor & Gamble), Graeter’s has chosen to stay small, valuing quality and sustainability over rapid expansion. In this conversation from 2020, Richard shares his journey from aspiring veterinarian to helming a company that prioritizes legacy and craftsmanship, strength and sustainability. Sometimes less really is more.

'The Decency Quotient' in Leadership | Ajay Banga

'The Decency Quotient' in Leadership | Ajay Banga

What does it take to create a winning culture in the workplace? For Ajay Banga, who transformed Mastercard, success is built on more than intelligence and emotional awareness. For him, it's the "Decency Quotient" that is an essential factor in fostering an environment where people feel supported, respected, and empowered to succeed. And, as he tells Guy in this 2019 conversation, it's not only about being kind. How Ajay Banga ran one of the worlds largest companies with an unusual leadership philosophy. And how he turned Mastercard from a credit card company into a company that's known for technology and innovation and data and analytics and A.I.

Simple Change, Big Return: Sonic Drive-In's Cliff Hudson

Simple Change, Big Return: Sonic Drive-In's Cliff Hudson

In today's fast-paced corporate world, the pressure to specialize is immense. But what if focusing on one expertise isn't the key to success? Cliff Hudson, author of Master of None, challenges this very notion, arguing that versatility, not specialization, is the real path to leadership. Hudson's own life story is a testament to this belief. Growing up amidst the instability caused by his father's failed roofing business, Cliff was determined to find a secure career. He began his professional journey as a lawyer, but by 1995, he had risen to become the CEO of Sonic Drive-In, one of America's most iconic fast-food chains. In this conversation that took place between Guy and Cliff in 2020: How a young lawyer transitioned from the courtroom to the boardroom, redefining what it means to be a leader in today's world. Learn what embracing a broader skill set can lead to.

From Lab to C-Suite, Then Turning Around a Startup, ft. George Scangos (Biogen)

From Lab to C-Suite, Then Turning Around a Startup, ft. George Scangos (Biogen)

For George Scangos, the art of decisive leadership is part of his biology, you could say. Scangos is a former lab researcher who rose to the top of the biotech world. Transitioning from a biology researcher at Yale to a pharmaceutical executive, his journey is a testament to the power of interpersonal skills and strategic thinking. As the CEO of Biogen, he transformed the company's performance, leading it to become one of the top performers in the S&P 500 within his first year. In this 2019 conversation, Scangos unveils his approach to tough decision-making and the culture-shaping strategies that drive success. Chief among those strategies: creating space for people to feel comfortable to fail.

Why Uncertainty Matters: Margaret Heffernan

Why Uncertainty Matters: Margaret Heffernan

Margaret Heffernan, an entrepreneur, CEO, executive leadership coach, and author of six books, delves into her often counter-intuitive insights on consensus-building, and decision-making. She and Guy discuss her book, Uncharted: How to Map the Future, where she explains why attempts to predict the future, even with today's AI and Big Data technologies, are often doomed to fail. Instead, Margaret offers alternative strategies for organizations facing an uncertain future—strategies rooted in human creativity and resilience. Plus, the importance of recognizing your inner super chicken. Known for challenging conventional business wisdom, Margaret’s perspective is a refreshing take on how to navigate the complexities of the modern world.

Success Doesn't Teach You Much, ft. Cheryl Bachelder (KFC, Popeye's)

Success Doesn't Teach You Much, ft. Cheryl Bachelder (KFC, Popeye's)

The former CEO of KFC and Popeye's doesn't love talking about success, of which she's had plenty. No, in fact she's more interested in life's stumbles, in the complexity of failures, and what they have to teach her and her team. Her leadership style is highly relational ("I must know you to grow you," she says). Bachelder became President of KFC years later, but a job that started as a major opportunity wound up being a massive failure. In this conversation with Guy Raz from 2020: How Bachelder learned from her failures and went on to turn Popeyes into one of the biggest success stories of the past decade.

'Forget Vision:' Lou Gerstner's IBM Turnaround

'Forget Vision:' Lou Gerstner's IBM Turnaround

The legendary CEOs of the 1990s included Jack Welch of GE and John Chambers of Cisco, who was on our show last season. Another dominant figure was Lou Gerstner of IBM, the first IBM CEO recruited from outside the company. When he became CEO in 1993, IBM was struggling against competitors like Microsoft, Dell, and Compaq. Gerstner famously declared, "The last thing IBM needs right now is a vision," and instead focused on breaking through internal bureaucracy and making tough decisions. His approach transformed IBM, boosting its market cap from 29 billion to 168 billion over nine years. In this 2020 conversation, Lou shares his journey to the CEO role and the principles behind IBM's turnaround.

Why to Put a Chink in Your Own Armor: Brad Smith (Intuit)

Why to Put a Chink in Your Own Armor: Brad Smith (Intuit)

Brad Smith, the former CEO and now Chairman of the Board at Intuit, knows first hand why vulnerability and failure are intrinsic to good leadership. At one point in his career he lost $40 million for a company and then...got promoted. Smith, heavily influenced by his father's wisdom (i.e. "put a chink in your own armor") leaned into the power of authenticity, humility, and vulnerability to inspire others. At Intuit, Smith led the company through one of its most significant transformations, reinventing it into a high-powered cloud-based platform and reigniting a startup culture within a decades-old software firm. In this 2019 conversation, leadership principles meet real-world application. The watchwords? Authenticity and vision.