Growth Colony: Australia's B2B Growth Podcast

xGrowth

We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.

In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!

Hosted by Shahin Hoda

Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.

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Episodes

How to Lead Your Marketing Team Through Change
17-04-2024
How to Lead Your Marketing Team Through Change
When your company makes some changes, abrupt or even planned, it can feel like it may stunt any progress or growth on your team or projects. This is where William Hasko comes in, Director, Small Business Marketing, APJ of Dell Technologies. He chats with Shahin on how to be a good leader during times of change. What to expect in the episode... How to adjust marketing strategies during changeWhat projects you should be prioritisingManaging your team during changeHow to be innovative with the budget you've got William Hasko has been working in B2B advertising and marketing for over a decade with a proven passion for creativity and effectiveness. After experience locally with global clients and agencies (American Express, Ogilvy, Dentsu Creative), William now directs small business marketing for Dell Technologies across the Asia Pacific and Japan regions covering all channels and experiences. William is a proud supporter of the Dell Women’s Entrepreneur Network and numerous mentoring initiatives. In his spare time, William enjoys playing golf and spending time with his wife and three children. Resources mentioned in this episode: The Tipping Point - Malcolm GladwellRory Sutherland _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth
Managing Your Brand Through a Merger or Acquisition
03-04-2024
Managing Your Brand Through a Merger or Acquisition
Hear all about the journey and challenges of an M&A as Shahin is joined by Reapit's (ANZ) Global Director of Marketing Operations & Campaigns, Courtney Scales.  Listen in on how your company can manage through a merger or acquisition. What to expect in the episode... How to keep your brand's objectives alignedManaging expectations during changeHow to adapt to the strategies from start-up to growth phases post-M&AHow to create brands that have longevity Courtney is a marketing expert, accomplished in scaling growth teams for success.  Working with brands across a diverse range of industries, she leads marketing and sales teams, looking over the optimisation of customer acquisition, driving strategic adjustments to sales, marketing, and retention strategies based on overall company objectives. Leading a team of exceptional marketers focused on driving the go-to-market and growth strategies, Courtney is purposefully curious about helping businesses connect with audiences in meaningful ways to deliver tangible value. Resources mentioned in this episode: Harvard Business ReviewThe Social JuiceMark RitsonChase DimondNeil Patel _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth
Acquiring Enterprise & Moving Up Market with Marc Washbourne
20-03-2024
Acquiring Enterprise & Moving Up Market with Marc Washbourne
Shahin is joined by CEO of ReadyTech, Marc Washbourne, as they chat about the origins of ReadyTech and how you can move up your market too! What to expect in the episode... The challenges you face when you growThe transition strategies you can implementThe team dynamics to make it in the enterprise marketReadyTech’s brand evolution Marc Washbourne is the Co-Founder and CEO of ReadyTech (ASX:RDY), a global vertical SaaS powerhouse that has achieved remarkable growth since its inception in 1999. With over 25 years of leadership in business and technology, Marc is responsible for shaping ReadyTech’s strategy and vision for excellence – guiding a team of 500+ ReadyTechers, delivering mission-critical technology solutions to 4,600+ customers. Recognised for his expertise, in 2020 Marc also joined the board of the Federal Government’s Digital Skills Organisation, with a focus on advocating for digital skills in Australia and contributing to Australia's Skills Reform agenda. Outside of work, Marc enjoys spending time with his wife and teenage children, and staying (very) active. He’s completed the 100km Trailwalker event five times and helped to raise over $100,000 for Oxfam, and in 2023 he also led an expedition to Mount Everest Base Camp to raise funds for Pankind, the pancreatic cancer foundation. Resources mentioned in this episode: 20VC PodcastAll-In PodcastThe Rest Is PoliticsDrive - Daniel PinkElon Musk - Walter IsaacsonGoing Infinite - Michael Lewis _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth
Unlocking Company Growth in the B2B Landscape with Sean Ellis
18-03-2024
Unlocking Company Growth in the B2B Landscape with Sean Ellis
Join us for our 200th episode as we celebrate it with Sean Ellis, Growth Hacking legend! He shared with us how companies can unlock growth and how you can visit him on his pitstop Down Under for his 2024 World Growth Tour. What to expect in the episode... The core components of a successful growth processThe common mistakes and challenges when implementing growthHigh-velocity testingThe future of growth Sean Ellis coined the term "Growth Hacking" and is considered the founder of the worldwide Growth Hacking movement. He developed and applied Growth Hacking in the early days at companies like Dropbox, Eventbrite, LogMeIn, Uproar, and Lookout, which led to breakout growth for these companies (all went on to exceed billion dollar valuations). When Dropbox reached a $1B revenue run rate, it achieved this milestone faster than any SaaS startup before it. Sean is also co-author of "Hacking Growth", which has been translated into 16 languages. Resources mentioned in this episode: Hooked - Nir EyalInfluence - Robert CialdiniAtomic Habits - James ClearLife Force - Tony Robbins Go check out Sean's World Tour here: https://www.seanellis.me/world-tour.html _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth
How Thryv Created Its Highest Performing Acquisition Channel
06-03-2024
How Thryv Created Its Highest Performing Acquisition Channel
Want an acquisition channel that gets you an almost 100% conversion rate? Well in our chat with Elise Balsillie, CRO at Thryv Australia & New Zealand, we got to learn about how they accidentally stumbled across their very successful customer referral channel. What to expect in the episode... How your company can be customer-focusedThe importance of customer advocacyThe challenges that took place during the initial customer advocacy journey Through her 18 years of experience - culminating in her role as Head of Thryv Australia - Elise found an innate passion for supporting the lifeblood of our nation: small businesses. Elise remains as committed as ever to helping small businesses succeed in a demanding landscape as she leads Thryv’s sales, service and marketing teams in Australia. According to Elise, the most rewarding part of her role is hearing small business owners tell her how much their lives have changed since digitising their business with Thryv, resulting in more time to get back to what they love. Resources mentioned in this episode: The Sales Acceleration Formula - Mark RobergeUri Levine _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth
Why Marketers Should Take on the Chief Revenue Officer Role
21-02-2024
Why Marketers Should Take on the Chief Revenue Officer Role
Dreaming of being CRO? Time to turn that dream into a reality! With the wise words of Kim Robertson, you'll learn the 'must-dos' and 'don'ts' and how people in marketing are just as capable of this role as compared to those with a sales background. What to expect in the episode... Defining the CRO roleThe must-have attributes of a CROUS vs APAC Kim is a highly skilled marketer and commercial strategist with over 22 years of experience in both B2B and B2C markets. She is widely recognised as an ‘overachiever’ in terms of identifying innovative solutions to optimise the customer experience and generate new and profitable revenue streams for the brands under her custodianship. Her experience spans the marketing of technology services, software, hardware, ISO standards, auditing services, across the IT, Auditing and Certification business travel service industries. Kim started her successful career in advertising, before moving across to client side, with an IBM ‘start-up’ before moving to ASX multinationals IBM and SAI Global, and for the past 3 years has been with Flight Centre Travel Groups' largest supplier SME supplier of business travel services in Australia, Corporate Traveller. Resources mentioned in this episode: SBIWhitney Johnson _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au
Rebroadcast | EP #157 Jenna Pipchuk: The Unified Commercial Engine: The Gold Standard of Sales & Marketing Alignment
03-01-2024
Rebroadcast | EP #157 Jenna Pipchuk: The Unified Commercial Engine: The Gold Standard of Sales & Marketing Alignment
Shahin chats with Jenna Pipchuk, Chief Sales Officer at 3P Learning, about the Unified Commercial Engine (UCE) and how it can completely transform sales and marketing alignment. Jenna’s commitment to excellence and innovation is turning heads for good reason. With a reputation for transparent leadership and building great teams, she is an influential force within the tech industry.  Former CSO of SMART Technologies, her insights and management transformed the SMART organisation to one driven by customer-centric, data-driven decision-making. Her relationship-driven approach to her role, and emphasis on building better ways of working, earned her the well-deserved title of 2022 Channel Chief by CRN and a feature in the Harvard Business Review. The episode covers: What is the Unified Commercial Engine?How the budgeting worksThe proof points of UCEThe mistakes made in approaching UCE Resources mentioned in this episode: Brené BrownRevenue Operations - Stephen Diorio & Chris K. HummelBrent's Breakdown - Brent Adamson You can access the extended show notes right here! _________________ Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au
Rebroadcast | EP #164 Imogen Broomhead: How ServiceNow Uses Executive Briefing Centres to Grow Relationships with C-level Clients
01-01-2024
Rebroadcast | EP #164 Imogen Broomhead: How ServiceNow Uses Executive Briefing Centres to Grow Relationships with C-level Clients
Shahin chats with Imogen Broomhead, Director of the Executive Briefing Program, Asia Pacific Japan at ServiceNow, discussing the strategies for building an effective Executive Briefing Center in the APAC region to engage and grow relationships with c-suite executives. With 15+ years in the industry, Imogen is a passionate and dedicated Tech Marketer who doubles down on sales partnering to build and strengthen relationships within the C-suite and drives deal acceleration. She launched the “EBC” or Executive Briefing Program for ServiceNow in APAC + Japan 5 years ago. The program annually hosts hundreds of customers in Innovation Centres in major cities across APAC and Japan annually, bringing digital transformation and corporate strategy into alignment.   Before joining ServiceNow, Imogen owned the Executive Briefing program and Advancement programs at Macquarie University, led the strategic Events Program at UNSW and worked for many years delivering campaign events in the public, higher education and B2B sectors. The episode covers: What is an Executive Briefing Center?How ServiceNow takes advantage of their EBC program.The value of having an EBC in APAC.What you need to set up an EBC. Resources mentioned in this episode: When Breath Becomes Air - Paul KalanithiTransformation done Wright - Dave Wright _________________ Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au
How to Navigate your ABM Account Selection
13-12-2023
How to Navigate your ABM Account Selection
Here to chat about mastering account selection for ABM is Joanna Moss, Director of Executive Programs and Account-Based Marketing, from Salesforce. Not only will you hear about how Salesforces aligns their sales and marketing teams but you will also learn... How demand gen, ABM and executive engagement come togetherThe executive engagement functionHow to measure the success of your ABM programs Having worked within and across Australian, Asian and European markets, Joanna has a solid understanding of business effectiveness. She is an energetic marketing professional specialising in rolling out executive strategies designed to enable sales to build relationships across the business to help win opportunities and increase brand awareness. Working across the complete field of marketing she has experience organising events (at all levels), building lasting customer relationships, CRM, brand management, producing collateral and ensuring that appropriate touch points to communicate strategies, visions, successes and campaigns are developed and pushed out to relevant customer audiences. She enjoys using digital media to gain maximum campaign effectiveness.  Resources mentioned in this episode: Atomic Habits - James ClearBoundless - Vala Afshar _________________ 🎁 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au