Growth Colony: APAC's B2B Growth Podcast

xGrowth

We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.

In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!

Hosted by Shahin Hoda

Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.

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How is AI going to impact your role?

How is AI going to impact your role?

As AI continues to be added into the way we work in many industries, it's no surprise if you've thought about how AI will affect your job. We spoke with Aaron McEwan, VP of Research and Advisory at Gartner to talk about the future of AI in the marketing workplace. This episode also covers... Gartner’s hype cycleWhat roles are going to be impacted by AI the most?AI and revenue generationDecision-making with AI About Aaron... As a strategic advisor to Heads of HR and senior executives, Aaron appreciates how essential talent is to organisational performance and growth and believes that great ideas, backed by rigorous science, have the power to unlock the potential of individuals, organisations and the world. At Gartner, he advises and coaches senior executives to innovate their HR strategies and challenge standard practice by harnessing data and insights derived from the world’s leading companies. Recently named a top 100 Global HR influencer by Engagedly, Aaron is a Fellow of the Australian Human Resources Institute, a columnist for InsideHR and serves on the national committee for the Australian Psychological Society’s Interest Group in Coaching Psychology. He also advises several tech start-ups and teaches in the Masters of Organisational Coaching program at Sydney Business School. He is an Honorary Associate at Macquarie University and have guest lectured at the University of Queensland, Griffith University and the Australian College of Applied Psychology. Outside of the corporate world, Aaron spent 10 years writing and performing original music where he learned that creativity, authenticity and human connection sit at the heart of great songs and great performances. Whilst he no longer performs on stage, Aaron continues to write songs and gets his live performance kicks from public speaking. Resources mentioned in this episode: World War Z - Max BrooksHumans + AI - Ross DawsonChris HowardReid Hoffman _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth

Episodes

How is AI going to impact your role?

How is AI going to impact your role?

As AI continues to be added into the way we work in many industries, it's no surprise if you've thought about how AI will affect your job. We spoke with Aaron McEwan, VP of Research and Advisory at Gartner to talk about the future of AI in the marketing workplace. This episode also covers... Gartner’s hype cycleWhat roles are going to be impacted by AI the most?AI and revenue generationDecision-making with AI About Aaron... As a strategic advisor to Heads of HR and senior executives, Aaron appreciates how essential talent is to organisational performance and growth and believes that great ideas, backed by rigorous science, have the power to unlock the potential of individuals, organisations and the world. At Gartner, he advises and coaches senior executives to innovate their HR strategies and challenge standard practice by harnessing data and insights derived from the world’s leading companies. Recently named a top 100 Global HR influencer by Engagedly, Aaron is a Fellow of the Australian Human Resources Institute, a columnist for InsideHR and serves on the national committee for the Australian Psychological Society’s Interest Group in Coaching Psychology. He also advises several tech start-ups and teaches in the Masters of Organisational Coaching program at Sydney Business School. He is an Honorary Associate at Macquarie University and have guest lectured at the University of Queensland, Griffith University and the Australian College of Applied Psychology. Outside of the corporate world, Aaron spent 10 years writing and performing original music where he learned that creativity, authenticity and human connection sit at the heart of great songs and great performances. Whilst he no longer performs on stage, Aaron continues to write songs and gets his live performance kicks from public speaking. Resources mentioned in this episode: World War Z - Max BrooksHumans + AI - Ross DawsonChris HowardReid Hoffman _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth

Market Leader vs Challenger Brand: The Differences in GTM

Learn the differences between working in a Market Leader company versus a Challenger brand, with Co-Founder and CEO of Truescope, John Croll AM. This episode also covers... Transitioning from Market Leader to ChallengerHow to differentiate yourself in the marketHow to have effective brand awareness About John... John is the current Co-Founder and CEO of Truescope, a global Media Intelligence company serving corporate and government clients in a number of countries. Previously, John was appointed CEO of Media Monitors Pty Limited in 1999. John led Media Monitors and subsequently Isentia, through private equity and an IPO on the Australian Stock Exchange to be Asia Pacific’s leading media intelligence company delivering services to 5,000 clients in 11 markets with more than 1,200 employees. Isentia was listed on the ASX in 2014 and John resigned in February 2018 after nearly 20 years as CEO and Managing Director. He is a Life Fellow of the Public Relations Institute of Australia, a Fellow of the International Association for the Measurement and Evaluation of Communications (AMEC), and a member of the Institute of Company Directors. John is Chair of the Australian Sporting Alliance for People with a Disability, was Vice President of the Australian Paralympic Committee for eight years and Chair of Disability Sports Australia. His service to people with a disability and sporting organisations saw him awarded a Member of the Order of Australia (AM) in 2019. Resources mentioned in this episode: The Hard Things About Hard Things - Ben HorowitzSaaStr - Jason Lemkin _________________ 🎯 Do the survey here: https://bit.ly/4drohYX 📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth

The Power of P2P in B2B Marketing

The Power of P2P in B2B Marketing

What do you know about Person-to-Person Communication (P2P)? Well, Vinnie sat down with Fern Canning to find out more on how P2P can help with your B2B strategies. This episode also covers... How to build brand trustThe importance of employee advocacyHow to approach personal branding for executives About Fern... Fern is a distinguished marketing communications leader with over 20 years of experience, renowned for her expertise in growing, evolving and safeguarding some of the world's largest brands across diverse industries including technology, FMCG, wellness, retail and automotive. Her career spans both agency and client-side roles, within both B2C and B2B environments. Fern's leadership roles include serving as Managing Director of Australia, and Executive Vice President, across Asia Pacific, at leading global marketing communications firms, where she drove significant business transformations and fostered high-performing teams across multiple regions. She also led global marketing communications strategy for PayPal, whilst sitting right here in Australia. Previously, Fern served as Marketing Director at Deloitte Australia, where she continued to shape the future of marketing and communications with her visionary leadership and commitment to excellence. Fern is currently also co-authoring a book with The Ethical CEO, Adam Long. Titled Getting People to Give a F*ck: Marketing Strategies for Ideas That Matter. Resources mentioned in this episode: The Marketing AcademyMarc PritchardSyl SallerMark RitsonThe B2B InstituteLeandro Perez _________________ 🎯 Do the survey here: https://bit.ly/4drohYX 📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Vinnie Romano, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth

Make Your Mark in B2B Marketing with Growth Tribe CEO David Arnoux

Make Your Mark in B2B Marketing with Growth Tribe CEO David Arnoux

This episode is all about how YOU can make YOUR mark in the B2B Market! Growth Tribe's very own, David Arnoux, shares an amazing list of Gen AI tools and a number of growth strategies and tactics that can help you stand out in the B2B space. This episode also covers... How Growth Tribe got to where they are nowWhat key tactics are important within your growth strategyThe importance of experimentationHow to leverage AI for your business About David... David Arnoux is the co-founder and CEO of Growth Tribe, a digital learning platform focused on Marketing, AI and Business skills. Growth Tribe boasts 37000 alumni and 1000+ companies trained, ranked #1 edtech in the Netherlands #1 and #5 in Europe. A pioneering growth marketing expert, David empowers businesses with data-driven strategies and cutting-edge digital techniques. His innovative approach to education has made Growth Tribe a leader in teaching essential skills for the digital age. David is a respected thought leader in Growth, Marketing and Business in general. Resources mentioned in this episode: G.R.O.W.S experimentation frameworkDeep Work - Cal NewportGrowth Tribe BlogThe Rundown AI - Rowan CheungEthan Mollick Gen AI tools that are on David’s radar: Perplexity - A research toolLM Studio - Where you can play around with LLMsMake.com - Workflow automationMindStudio - Building internal or client-facing appsCrewAI - AI agents and multi-agentsNotebookLM - Research tool by GoogleUizard - Prototyping and user interfaceElevenLabs - Replicating voice _________________ 🎯 Do the survey here: https://bit.ly/4drohYX 📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth

How to be a Modern B2B Marketer

How to be a Modern B2B Marketer

To chat about being a modern marketer with a focus on brand and team alignment is Lara (Vandersluis) Barnett, Head of Marketing at Logicalis. She joins host, Vinnie Romano, in finding the true importance of sales and marketing alignment... This episode also covers... How marketers can understand salesHow brand health surveys can help with market researchWhat are marketing development funds (MDF)? About Lara... Lara is a senior B2B marketing leader with extensive experience rolling out full-scale marketing programs in the technology and IT services sector across APAC. Having appeared on stage and in print as a marketing thought leader, Lara loves building out high performing marketing teams, with a focus on harnessing the power of the sales/marketing relationship, producing measurable business outcomes, and creating exceptional customer experiences. A passionate storyteller and brand builder, Lara has been privileged to foster extraordinary partner and stakeholder relationships throughout her career. She has worked across a range of industries including technology, financial services and construction, utilising her extensive knowledge of the full marketing mix to create innovative and strategic marketing plans with a highly commercial focus. Resources mentioned in this episode: Start with Why - Simon SinekMini MBA - Mark RitsonAxel Sukianto _________________ 🎯 Do the survey here: https://bit.ly/4drohYX 📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Vinnie Romano, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth

What You Can Learn From Macquarie Telecom’s CX Journey

What You Can Learn From Macquarie Telecom’s CX Journey

Chief Marketing Officer of Macquarie Technology Group, Anthony Emmanouil, joins Shahin on the pod to chat about Macquarie Telecom's successful customer experience program. This episode also covers... The beginning of Macquarie TelecomThe importance of brutal transparencyHow to attract the right teamWhere to start on a CX journey About Tony... Anthony is a veteran of the Australian IT&T sector, having held leadership positions in sales and marketing over the last 25 years. With a career spanning cloud services, cybersecurity, software, networks, and AI, he has worked with world-leading industry names including Optus, Ericsson, Trend Micro and Gartner. Anthony now serves as CMO of ASX 200 leader Macquarie Technology Group, where he works closely with the company’s senior leadership and board to drive Macquarie’s brand narrative around customer experience, technological innovation, and workplace culture. Anthony is a renowned speaker and corporate spokesperson with many years’ of experience hosting, engaging and educating audiences on how to drive business success through marketing. Resources mentioned in this episode: Customer Magic - Joseph MichelliThe Ultimate Question - Fred ReichheldGood to Great - Jim CollinsOh, the Places You'll Go! - Dr SeussMacquarie Telecom Video _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth

How to Use AI in Your ABM Strategy with Stephanie McCredie from Salesforce

How to Use AI in Your ABM Strategy with Stephanie McCredie from Salesforce

Stephanie McCredie, Senior Director for Top Accounts & Account-Based Marketing, Asia Pacific at Salesforce, joins Shahin in the episode to chat about AI in ABM. With AI being all the rage at this time, you've probably been using generative AI in your strategies and projects. But are you using AI to its full potential? This episode also covers... How to use AI for account selectionIncluding AI in the customer journeyRefining messaging and offers using AIWhere AI won't play a role About Stephanie... Stephanie is proud to lead a team focused on amplifying customers’ trailblazing stories and creating mutual and sustainable customer value through account-based marketing experiences for some of Australia and New Zealand's leading organisations. With over 20 years of experience in B2B marketing, her leadership roles include pioneering ABM at IBM Australia and helping large corporate clients and startups grow across culturally diverse global markets in Asia Pacific, Latin America, Central Eastern Europe, Middle East, and Africa. Stephanie believes that great customer experiences are fundamentally about a human connection that can be enhanced and supported by innovative and predictive technology. Resources mentioned in this episode: Any Ordinary Day - Leigh SalesSalesforce Marketing AI Solutions _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth

How to Approach Digital Personalisation in B2B Marketing

How to Approach Digital Personalisation in B2B Marketing

CEO of Trendemon, Avishai Sharon, joins Shahin on the episode to chat about optimising digital experiences in B2B marketing. Learn about what's working in the digital experience space and how you can connect with your audience better. This episode also covers... Tactics and strategies for building meaningful digital experiences for your audienceGated vs Ungated contentContent creation with LLMs About Avishai... Avishai Sharon, the Co-founder and CEO of Trendemon, brings over 20 years of experience in marketing and sales technology. Prior to Trendemon, which is transforming B2B and ABM web experiences, he founded GISight, a software development agency catering to Fortune 500 companies. Avishai honed his leadership abilities in the Israeli Air Force, where he served as an officer in critical technological roles. Outside of work, he is an extreme sports enthusiast, engaging in activities like kitesurfing, diving, paragliding, and marathon running. Resources mentioned in this episode: The Hard Thing About Hard Things - Ben HorowitzTeam of Teams - Stanley McChrystal _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth

Guy Kawasaki on How to Think Remarkable in B2B Marketing

Guy Kawasaki on How to Think Remarkable in B2B Marketing

Remarkable human, Guy Kawasaki, joins Shahin to tell us about his new book, Think Remarkable, and how Guy's findings can be implemented in not only marketing but in your own life too. About Guy Guy Kawasaki is the chief evangelist of Canva, author of Think Remarkable, host of the Remarkable People podcast, and adjunct professor of the University of California, Santa Cruz. He was the chief evangelist of Apple, Mercedes Benz brand ambassador, and trustee of the Wikimedia Foundation. He has also written The Art of the Start 2.0, The Art of Social Media, Enchantment, and twelve other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College. Resources mentioned in this episode: Think Remarkable - Guy KawasakiGuy Kawasaki's Remarkable PeopleIf You Want to Write - Brenda UelandDavid Aaker _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth

How to Use Customer Engagement in Your ABM Strategy

How to Use Customer Engagement in Your ABM Strategy

In this episode, Shahin chats with Gabrielle Pirzad, Director of ABM Strategy & Global Programs at Cloud Software Group. Customer engagement is a crucial part of your Account-Based Marketing strategy, allowing you to figure out what's working and what's not. This episode also covers... How to measure customer engagement in your ABM strategyHow to make those segmentation decisionsHow to evaluate the success of your targeted ABM campaigns About Gabrielle... With over 15 years of experience in B2B marketing, Gabrielle is a leader who thrives on innovation, collaboration, and customer-centricity. Gabrielle has leveraged her skills and credentials in Marketing, CRM, consulting, and NLP to understand the needs and preferences of her customers, and to design and implement solutions that generate value and loyalty. Resources mentioned in this episode: NLP at Work - Sue KnightWhy We Buy - Katelyn Bourgoin _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth

How to Gamify Your Enterprise GTM Strategy

How to Gamify Your Enterprise GTM Strategy

Learn how to gamify your goal setting and behavioural management to build a successful go-to-market strategy with co-founders, Steve Claydon & Darcy Smyth, from Outbound Game. What to expect in the episode... What Gamification isSuccessful examples of GamificationsHow effort can impact outcome Resources mentioned in this episode: Predatory Thinking - Dave TrottOversubscribed - Daniel PriestleyTextExpanderTo Kill a Mockingbird - Harper Lee _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth

How to Accelerate B2B Success with Jay Baer

How to Accelerate B2B Success with Jay Baer

Legendary author of The Time to Win, and business growth advisor, Jay Baer, joins Shahin in this chat about how speed sells. People value their time more than ever which means that there is value to being fast in this industry. Whether it's replying to a client or even getting a project completed earlier than expected, every effort that can be completed sooner rather than later will always prevail. Learn all the tips and tricks on accelerating your B2B success in this 50-minute episode. About Jay A 7th-generation entrepreneur, Jay has written 7 bestselling business books, and created 6 multi-million dollar companies. He has consulted for more than 700 brands, including Nike, Oracle, IBM, and the United Nations. An inductee into the professional speakers hall of fame, Jay was voted the world’s #1 Global Guru for online marketing, and #2 Global Guru for customer experience. In his spare time, he is the second most-popular tequila influencer and educator on the planet. Resources mentioned in this episode: Procrastinate on Purpose - Rory VadenThe Time to Win - Jay BaerTequila _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth

How to Lead Your Marketing Team Through Change

How to Lead Your Marketing Team Through Change

When your company makes some changes, abrupt or even planned, it can feel like it may stunt any progress or growth on your team or projects. This is where William Hasko comes in, Director, Small Business Marketing, APJ of Dell Technologies. He chats with Shahin on how to be a good leader during times of change. What to expect in the episode... How to adjust marketing strategies during changeWhat projects you should be prioritisingManaging your team during changeHow to be innovative with the budget you've got William Hasko has been working in B2B advertising and marketing for over a decade with a proven passion for creativity and effectiveness. After experience locally with global clients and agencies (American Express, Ogilvy, Dentsu Creative), William now directs small business marketing for Dell Technologies across the Asia Pacific and Japan regions covering all channels and experiences. William is a proud supporter of the Dell Women’s Entrepreneur Network and numerous mentoring initiatives. In his spare time, William enjoys playing golf and spending time with his wife and three children. Resources mentioned in this episode: The Tipping Point - Malcolm GladwellRory Sutherland _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth

Managing Your Brand Through a Merger or Acquisition

Hear all about the journey and challenges of an M&A as Shahin is joined by Reapit's (ANZ) Global Director of Marketing Operations & Campaigns, Courtney Scales. Listen in on how your company can manage through a merger or acquisition. What to expect in the episode... How to keep your brand's objectives alignedManaging expectations during changeHow to adapt to the strategies from start-up to growth phases post-M&AHow to create brands that have longevity Courtney is a marketing expert, accomplished in scaling growth teams for success. Working with brands across a diverse range of industries, she leads marketing and sales teams, looking over the optimisation of customer acquisition, driving strategic adjustments to sales, marketing, and retention strategies based on overall company objectives. Leading a team of exceptional marketers focused on driving the go-to-market and growth strategies, Courtney is purposefully curious about helping businesses connect with audiences in meaningful ways to deliver tangible value. Resources mentioned in this episode: Harvard Business ReviewThe Social JuiceMark RitsonChase DimondNeil Patel _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth

2024 State of ABM in APAC: Live Q&A and Insights Unveiled

2024 State of ABM in APAC: Live Q&A and Insights Unveiled

Join us to unpack the results from our recent State of Account-Based Marketing in APAC report. We briefly overview the report findings before moving into the Q&A. In this session, we aimed to answer as many of your questions about ABM and the specific challenges of running ABM in APAC as possible. Get your copy of the ABM in APAC report here: https://abm.xgrowth.com.au/2023-report/ The report provides valuable and engaging information for B2B industry professionals seeking greater insight and understanding of how ABM is currently run in the APAC region. Over one hundred CMOs, VPs and Head of Marketing participated in our survey alongside our experts to discuss ABM insights, strategies and future predictions. The consistent takeaway? APAC remains bullish on ABM. Prefer to watch? Check out the event on our YouTube channel. _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Alexander Hipwell, Shahin Hoda, Gus Shaw & Allysa Maywald from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth

Acquiring Enterprise & Moving Up Market with Marc Washbourne

Acquiring Enterprise & Moving Up Market with Marc Washbourne

Shahin is joined by CEO of ReadyTech, Marc Washbourne, as they chat about the origins of ReadyTech and how you can move up your market too! What to expect in the episode... The challenges you face when you growThe transition strategies you can implementThe team dynamics to make it in the enterprise marketReadyTech’s brand evolution Marc Washbourne is the Co-Founder and CEO of ReadyTech (ASX:RDY), a global vertical SaaS powerhouse that has achieved remarkable growth since its inception in 1999. With over 25 years of leadership in business and technology, Marc is responsible for shaping ReadyTech’s strategy and vision for excellence – guiding a team of 500+ ReadyTechers, delivering mission-critical technology solutions to 4,600+ customers. Recognised for his expertise, in 2020 Marc also joined the board of the Federal Government’s Digital Skills Organisation, with a focus on advocating for digital skills in Australia and contributing to Australia's Skills Reform agenda. Outside of work, Marc enjoys spending time with his wife and teenage children, and staying (very) active. He’s completed the 100km Trailwalker event five times and helped to raise over $100,000 for Oxfam, and in 2023 he also led an expedition to Mount Everest Base Camp to raise funds for Pankind, the pancreatic cancer foundation. Resources mentioned in this episode: 20VC PodcastAll-In PodcastThe Rest Is PoliticsDrive - Daniel PinkElon Musk - Walter IsaacsonGoing Infinite - Michael Lewis _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth

Unlocking Company Growth in the B2B Landscape with Sean Ellis

Unlocking Company Growth in the B2B Landscape with Sean Ellis

Join us for our 200th episode as we celebrate it with Sean Ellis, Growth Hacking legend! He shared with us how companies can unlock growth and how you can visit him on his pitstop Down Under for his 2024 World Growth Tour. What to expect in the episode... The core components of a successful growth processThe common mistakes and challenges when implementing growthHigh-velocity testingThe future of growth Sean Ellis coined the term "Growth Hacking" and is considered the founder of the worldwide Growth Hacking movement. He developed and applied Growth Hacking in the early days at companies like Dropbox, Eventbrite, LogMeIn, Uproar, and Lookout, which led to breakout growth for these companies (all went on to exceed billion dollar valuations). When Dropbox reached a $1B revenue run rate, it achieved this milestone faster than any SaaS startup before it. Sean is also co-author of "Hacking Growth", which has been translated into 16 languages. Resources mentioned in this episode: Hooked - Nir EyalInfluence - Robert CialdiniAtomic Habits - James ClearLife Force - Tony Robbins Go check out Sean's World Tour here: https://www.seanellis.me/world-tour.html _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth

How Thryv Created Its Highest Performing Acquisition Channel

How Thryv Created Its Highest Performing Acquisition Channel

Want an acquisition channel that gets you an almost 100% conversion rate? Well in our chat with Elise Balsillie, CRO at Thryv Australia & New Zealand, we got to learn about how they accidentally stumbled across their very successful customer referral channel. What to expect in the episode... How your company can be customer-focusedThe importance of customer advocacyThe challenges that took place during the initial customer advocacy journey Through her 18 years of experience - culminating in her role as Head of Thryv Australia - Elise found an innate passion for supporting the lifeblood of our nation: small businesses. Elise remains as committed as ever to helping small businesses succeed in a demanding landscape as she leads Thryv’s sales, service and marketing teams in Australia. According to Elise, the most rewarding part of her role is hearing small business owners tell her how much their lives have changed since digitising their business with Thryv, resulting in more time to get back to what they love. Resources mentioned in this episode: The Sales Acceleration Formula - Mark RobergeUri Levine _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth

Why Marketers Should Take on the Chief Revenue Officer Role

Why Marketers Should Take on the Chief Revenue Officer Role

Dreaming of being CRO? Time to turn that dream into a reality! With the wise words of Kim Robertson, you'll learn the 'must-dos' and 'don'ts' and how people in marketing are just as capable of this role as compared to those with a sales background. What to expect in the episode... Defining the CRO roleThe must-have attributes of a CROUS vs APAC Kim is a highly skilled marketer and commercial strategist with over 22 years of experience in both B2B and B2C markets. She is widely recognised as an ‘overachiever’ in terms of identifying innovative solutions to optimise the customer experience and generate new and profitable revenue streams for the brands under her custodianship. Her experience spans the marketing of technology services, software, hardware, ISO standards, auditing services, across the IT, Auditing and Certification business travel service industries. Kim started her successful career in advertising, before moving across to client side, with an IBM ‘start-up’ before moving to ASX multinationals IBM and SAI Global, and for the past 3 years has been with Flight Centre Travel Groups' largest supplier SME supplier of business travel services in Australia, Corporate Traveller. Resources mentioned in this episode: SBIWhitney Johnson _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

What You Need to Know About AI & Influencer Marketing

What You Need to Know About AI & Influencer Marketing

Listen in on today's topic of influencer marketing and AI in the B2B space with Head of Global Influencer Marketing at SAP, Ursula Ringham. What to expect in the episode... AI in the B2B spaceDesigning B2B influencer campaignsAI and B2C Influencer Marketing After a successful career at Apple and Adobe, Ursula Ringham, became a stay-at-home mum. When she decided to re-enter Big Tech, she had to start all over. 10 years ago, Ursula came to SAP through the backdoor and from the ground up, built an influencer marketing program. Through trial and error, utilising all social media platforms and mediums, Ursula has created one of the most respected B2B Global Influencer Marketing Programs in the industry. Resources mentioned in this episode: Morning BrewPivot _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au