Stop Being Just a Data-Driven Marketer

Growth Colony: Australia's B2B Growth Podcast

24-01-2024 • 31 mins

Head of Marketing of Finastra, Joerg Klueckmann, joins Shahin to chat about finding the balance between being a creative and data-driven marketer in the B2B space.

What to expect in the episode...

  • How to sell creative to leadership
  • How to build a great creative team
  • Using AI as a co-pilot

With more than 20 years of leadership experience, Joerg transformed global marketing organisations across the B2B software industry to become integrated, high performing and digital-first.

He believes in focus, simplicity and the courage to be different.

Joerg enjoys a good espresso and rides his mountain bike with passion.

Resources mentioned in this episode:


🎯 Get your copy of the report here:

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email

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