State of ABM in APAC, First-Party vs Third-Party Data, and Marketing Advice for 2024

Growth Colony: Australia's B2B Growth Podcast

21-12-2023 • 40 mins

Find out what's going on in the marketing world right now with Alex, Shahin & Vinnie.

The episode covers the following:

  • The State of Account-Based Marketing in APAC Report 2023
  • First-party vs third-party data
  • How to plan your 2024 B2B marketing strategy

Resources mentioned in this episode:

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🎁 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

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