Creating Authentic Impact with Purpose-Driven Marketing

Growth Colony: Australia's B2B Growth Podcast

29-11-2023 • 27 mins

Shahin chats with CMO, Sophie Paulin, from the Australian tech company Ordermentum about purpose-driven marketing and the importance for marketers to lean in and shape the future of marketing now.

The episode covers the following:

  • What it means to be authentic
  • What is purpose-driven marketing?
  • Important metrics and tactics
  • Creating meaning for customers

Sophie comes from a background of digital strategy and marketing where she spent many years focused on the intersection of sociology and technology with the rise of Social Media. Now in a time where consumers are smart and sceptical, Sophie focuses on the power of authentic purpose-driven marketing for the benefit of all.

Ordermentum is transforming the hospitality and foodservice industry through digitisation, with their purpose at the core "to create a more sustainable industry by helping venues and supplier trade smarter", and we dive deep with Sophie on how they are bringing this purpose to life.

Resources mentioned in this episode:


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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

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