Invest in Trust by Being Transparent

Growth Colony: Australia's B2B Growth Podcast

06-12-2023 • 32 mins

Joining Shahin on the pod is Leigh Barnes, Chief Customer Officer at Intrepid Travel. Learn how transparency is a key factor in how you can build trust with the partners and customers of your brand.

The episode covers the following:

  • How to go about being transparent
  • Maintaining commitment with partners and customers
  • The importance of creating cool content
  • Balancing brand marketing and performance

‘Barnes’, as he is known, is responsible for leading Intrepid’s global marketing, CX and digital functions with a focus on embedding a customer-focused culture across the business. Previously chief purpose officer, Leigh is an advocate for the business, for good movement and has been instrumental in building Intrepid’s reputation as a purpose-led organisation.

Outside of work, Leigh is a keen supporter of Melbourne’s arts and culture scene and a passionate fan of the Aussie Football League (AFL) team, the Geelong Cats.

Resources mentioned in this episode:


🎁 Get your copy of the report here:

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email

You Might Like