Pharma Marketing Playbook: Data, GenAI, and Beyond

Saumya Prakash, Multiplier AI

Discover the transformative power of GenAI, Data Analytics, Social Intelligence, and Physician Influencer Marketing that is shaping the future of pharma marketing. Join us, as we pave the pathway to a novel pharma marketing landscape, bringing to you conversations that meet at the intersection of technology and marketing.


Hosted by Saumya Prakash, Co-Founder Multiplier AI Solutions, and tailored exclusively for pharma marketers, omnichannel sales heads, VPs of Marketing, SFE heads, and medical affairs professionals, PHARMA MARKETING PLAYBOOK: DATA, GEN AI AND BEYOND is a podcast that is spearheading the dialogues on disruptions in pharma marketing.


The podcast serves as a comprehensive playbook of researched opinions, expert insights, and actionable strategies, that industry leaders share to educate and equip listeners to make informed decisions for their business and brand growth.


We step away from traditional marketing tactics and unlock the tools, strategies and approaches that are revolutionizing the pharma marketing industry. Brought to you by Multiplier AI Solutions, the only digital marketing company that is leveraging the power of OpenAI, social intelligence, and propriety data to provide better doctor selection, messaging and marketing effectiveness for pharma brands.


Know more about us at: https://multipliersolutions.com/


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Episodes

Pharma Marketing’s Evolution from Manual Arithmetic to Artificial Intelligence
16-07-2024
Pharma Marketing’s Evolution from Manual Arithmetic to Artificial Intelligence
Ever wondered how the pharmaceutical industry transitioned from manual records to cutting-edge AI solutions? In this episode, gain a deep understanding of this evolution as your host Saumya Prakash stirs up an enlightening conversation with Mr. Vivek Hattangadi, who brings nearly 50 years of industry wisdom. Listen in as Mr. Vivek recounts the transformative journey of pharma marketing, from the revolutionary impact of the Indian Patent Act of 1970 to groundbreaking milestones like JB Chemicals' launch of Metrogyl. You'll also hear about the invaluable marketing tools that have shaped the industry over the decades and how generative AI is poised to drive future innovations.We take a compelling look into: the future of biologics and biosimilarstheir potential to dominate the market by 2035-2040the rise of the pre-filled syringe industrypersonalized medicine that puts patients firstAI revolution in making of brand pitchesAlso discover how leading Indian companies like Biocon and Intas are navigating the challenges of high costs, refrigeration needs, and administration methods to bring these advanced treatments to the forefront.This episode is a treasure trove of insights if you are interested in learning all about the past, present, and future of pharma marketing.Grab your playbook PDF at : https://multipliersolutions.com/podcast/episode5 *****Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.Know more about us at: https://multipliersolutions.com/ About the guest: Mr. Vivek began his career as a pharmaceutical representative. Over the past two decades, he has been the Chief Mentor at B- Black Belt Brand Builders (formerly The Enablers), guiding countless professionals in the industry and students in B-schools. Previously, he was the Head of Pharma and Sales of two divisions at Torrent Pharmaceuticals. Mr. Vivek is also an accomplished author, with notable books including “What the Pharma CEO Wants from the Brand Manage” and has written over 9 books till date, the ninth being: “THE AILMENTS IN MEDICO-MARKETING COPYWRITING: THE Rx”. The book takes the readers through how generative AI can make the lives of brand managers easy and is also a guide on how to leverage prompt engineering in copywritingLinkedin: https://www.linkedin.com/in/vivekhattangadi/ Website: https://vivekhattangadi.org/About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.Contact her at: https://www.linkedin.com/in/saumya-multiplierai
Transforming Pharma Marketing with AI: A Deep Dive with Ganesh Chakkarwar
13-06-2024
Transforming Pharma Marketing with AI: A Deep Dive with Ganesh Chakkarwar
What if artificial intelligence could revolutionize the way we market and treat health conditions? Join us as we welcome Ganesh Chakkarwar takes us on a fascinating journey from the early days of transitioning from physical to digital processes, right up to his current focus on incorporating AI into pharma marketing. Sparked by a capstone project on AI-enabled early breast cancer detection, Ganesh's passion for AI shines through as he explains : how AI is transforming customer engagement and sales effortsenhancing patient interactions through AI chatbotscrucial role of high-quality data in training AI modelstypes of data necessary for effective pharma marketinggroundbreaking advancements in AI within the field of oncologyhow machine learning and data analytics can uncover hidden insightsenhancing personalized marketing and disease diagnosisThis episode offers a comprehensive look at the transformative power of AI in making healthcare more accessible and efficient, providing invaluable knowledge for both industry professionals and curious listeners alike. So listen in…Grab your playbook PDF at : https://multipliersolutions.com/podcast/episode4 *****Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.Know more about us at: https://multipliersolutions.com/  About the guest: Ganesh Chakkarwar is a seasoned professional with over 14 years of experience in Pharma Sales & Marketing. He has a strong background in Hemato-Oncology Brand Management, successfully launching and managing top brands like RituxiRel, TrastuRel, and DenosuRel. Ganesh is passionate about AI in healthcare and digital health, enhancing his expertise with a sabbatical at Jio Institute, where he completed a capstone project on AI-powered breast cancer screening. He also expanded his global perspective through a study module at Nanyang Technology University. Currently, Ganesh leads marketing projects, focusing on digital initiatives, corporate branding, market research, and sales force effectiveness.Linkedin: https://www.linkedin.com/in/ganesh-chakkarwar-508144129/ About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.Contact her at: https://www.linkedin.com/in/saumya-multiplierai
Data-Driven Decisions: Transforming Pharma Sales
23-02-2024
Data-Driven Decisions: Transforming Pharma Sales
How can you personalize your messaging to physicians for greater prescription intent? What are people saying about your brand? How can you make your marketing efforts more precise and effective? These and many more questions are answered on this podcast, which is here to serve as a playbook for all your pharma marketing needs.Don’t be left behind as big data and AI rewrite the rules of the pharma industry. Join your host Saumya Prakash and her guest for the episode, Prof, Madhu Viswanathan, a celebrated figure in analytics from the University of Minnesota Carlson School of Management as they walk us through the seismic shift from traditional data management to the forefront of technological integration that’s revolutionizing pharma marketing, salesforce dynamics, and incentive plans. Key points discussed: The vital role of capturing dataTransformation in the role of sales repsBiases lurking in sales strategiesHow tech is addressing these challengesViewing data analytics and AI as allies of growthTune in to know how the strategic use of data is not just a buzzword but a reality that's reshaping the competitive landscape and refining decision-making for those at the helm.Grab your playbook PDF at : https://multipliersolutions.com/podcast/episode3 *****Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.Know more about us at: https://multipliersolutions.com/ About the guest: Professor Madhu Viswanathan. Prof. Viswanathan has a rich background in academia and has exposure to diverse industries including Pharma. He is renowned for his expertise in analytical skills, statistical and econometric modeling, data analytics, and market research. He has executed several projects in the past with leading multinational giants. Connect at: https://www.linkedin.com/in/madhu-viswanathan/Website: https://www.isb.edu/en/research-thought-leadership/faculty/faculty-directory/madhu-viswanathan.html About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.Contact her at: https://www.linkedin.com/in/saumya-multiplierai
PR & Communication Agency GenAI Playbook: Decoding trends and best practices
07-12-2023
PR & Communication Agency GenAI Playbook: Decoding trends and best practices
Get ready to unveil the intriguing intersection of AI and medical communication in an immersive conversation with Vikram Kumar, the visionary CEO of Multiplier AI as he is hosted by Saumya Prakash on Pharma Marketing Playbook. Want to outshine your competitors and make your mark in the fast-evolving landscape of AI? This episode promises to equip you with the strategic insights to do just that!Navigate through the competitive pressure in the industry, as Vikram highlights: The escalating role of AI in RFPs and its cost-impactGetting ahead of media agencies that are equipped with AI prowessCrucial role of data in revolutionizing the industry landscapeRoadmap to implement AI strategies for PR and communication agenciesEnhancing your marketing presentations with Gen AIVikram lays bare the challenges and the crucial need for a clear direction, robust data, and the right tools to succeed in this rapidly evolving landscape.Tune in and reset your media agency on a prosperous path in the AI-driven world.Download your Pharma PR Playbook PDF at https://bit.ly/mai-ep2 ****Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.Know more about us at: https://multipliersolutions.com/ About the guest: Vikram Kumar is Chief Executive officer of Multiplier AI. He is an MBA (IIM Calcutta), B Tech (IIT-BHU) Recognized industry expert on healthcare marketing with 11 years delivering key projects for global healthcare brands in USA, India and 9 countries. He has worked with clients such as Abbott, Galderma, Merck, Medtronic, Medtronic, Sun Pharma, Glenmark. In his Early Years, he worked as the first employee for Rupert Murdoch's largest Dot-Com Investment. He also led development of product for and was in top management of a company ranked as a leader by Inc magazine in the analytics space for 8 years in a row. Connect at: https://www.linkedin.com/in/multiplierai About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.Contact her at: https://www.linkedin.com/in/saumya-multiplierai
Data Insight Playbook: Tools and Training for marketing effectiveness
16-11-2023
Data Insight Playbook: Tools and Training for marketing effectiveness
Listen in as podcast host Saumya Prakash uncovers the world of pharma marketing and analytics with our guest Mr. Praveen Mathur,  Vice President, Analytics, Amp Idea, Inc. With a wealth of experience spanning over three decades, Mr. Praveen provides an insightful perspective on how AI and data have revolutionized pharma marketing.Some of the key aspects we discuss in this episode: Impact of Marketing on Generic Drug MarketImproving Pharma Marketing Content and Effectiveness Challenges of Marketing and Analytics Teams Chatbots and Automation in the Life sciences Industry Social Media Marketing Challenges and Opportunities for Pharma BrandsImportance of correct Business Rules and Analytics for data driven marketing You can download your copy of Data Insight Playbook at https://bit.ly/49FcLIvPharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.Know more about us at: https://multipliersolutions.com/ About the guest: Mr. Praveen Mathur is a seasoned industry professional with a career spanning over several decade in the pharmaceutical and healthcare sector. Presently holding the position of Vice President at Emedi Pharmaceuticals, his extensive experience is marked by a strong focus on data analysis, market research, and the strategic optimization of sales initiatives.Contact him at: https://www.linkedin.com/in/praveen-mathur-88693b6/About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.Contact her at: https://www.linkedin.com/in/saumya-multiplierai
This is the Pharma Marketing Playbook: Data, GenAI, and Beyond
13-10-2023
This is the Pharma Marketing Playbook: Data, GenAI, and Beyond
Welcome to the epicenter of innovation, where pharma marketing meets Data, GenAI, Social intelligence, Influencer Marketing, and Scientific listening. On this podcast, there is a playbook for every pharma marketing need of yours!Meet your host:Saumya Prakash is an accomplished entrepreneur and tech enthusiast, specializing in AI and IT Software with a keen focus on the pharmaceutical and technology sectors. Holding an MBA from SP Jain Institute of Management and a B.Tech in Computer Science from BITS Pilani, she achieved recognition on the Dean's list at both institutions.Saumya's career spans semiconductors, finance, and healthcare/pharma. She excelled as a developer and data analyst at ST Microelectronics, worked in the global product development team at i-flex solutions, and played a pivotal role in Capgemini's Win Centre in Hyderabad.Transitioning to finance, she contributed to Société Générale's Basel II implementation. Recognized as a young women leader at Capgemini, she co-founded Multiplier AI Solutions, earning NASSCOM's top 10,000 startups recognition and participating in T-Hub's T-Angel program.Her deep understanding of the pharmaceutical industry guides her as the leader of Operations and India Sales at Multiplier AI Solutions. Her academic excellence and professional achievements position her as a prominent figure in AI, IT Software, and technology. Explore her insights on these cutting-edge industries in our podcast.Connect with her at: https://www.linkedin.com/in/saumya-multiplierai About Multiplier AI:Multiplier AI is a leading force in the Healthcare industry, providing cutting-edge solutions to global brands like Galderma, Abbott, Merck, Cipla, Mankind, and more. With a team of 70+ dedicated professionals, we specialize in Generative AI, data insights, and physician influencer marketing, driving growth and transformation in the Healthcare landscape.They are experts in the areas of Generative AI and Personalized Marketing, Data Insights, and Physician Influencer MarketingTo know more contact : US: 1-925-217-7578 India: (+91)- 9100379991 Email: presales@multipliersolutions.com Website: https://multipliersolutions.com/