019 | TrueStart Coffee's Helena Hills

Good Journeys with Ben Veal

12-07-2023 • 1 hr 18 mins

Hooked on coffee? You're not alone. Yet you may be shocked by just how much caffeine can be found in your daily cuppa. Independent Bristol business TrueStart Coffee is on a mission: to re-define caffeine in coffee with tasty brews that are better for people and the planet.


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Helena Hills is the CEO and co-founder of TrueStart - a carbon negative, B Corp certified, family-run company that makes delicious, healthy and energising coffee. Alongside her husband Simon, Helena has taken this challenger brand to incredible heights during the course of the last eight years: over 20 million feel-good moments have now been celebrated over a cup, or can, of TrueStart coffee, with the brand also removing 12.5 tonnes of sugar from UK diets every year. Packed with antioxidants, TrueStart’s coffee is good for both people and the planet. Diagnosed with ADHD as a child, Helena is also a self-described Neurodiversity champion who has been on a real journey of self-discovery herself in recent years and now considers ADHD to be a key ingredient in driving TrueStart forward. TrueStart’s signature positive energy is spreading far and wide - and can now be found in over 2,000 retail outlets and hundreds of offices across the UK. The interview can be watched in full on Second Mountain Comms' YouTube channel - please do subscribe for future episodes - and listened to widely across all major podcasting platforms. If you have enjoyed this episode, we’d hugely appreciate a rating and positive review on Apple Podcasts, Google Podcasts or Spotify; it really helps these inspiring journeys to reach others. Connect with Second Mountain Comms: Join the conversation: #GoodJourneysPod Website: www.secondmountaincomms.co.uk Facebook: www.facebook.com/2ndMountainUK Twitter: www.twitter.com/2ndMountainUK Instagram: www.instagram.com/secondmountaincomms LinkedIn: www.linkedin.com/company/secondmountaincomms Connect with TrueStart Coffee: Twitter: www.twitter.com/truestartcoffee Instagram: www.instagram.com/truestartcoffee Website: www.truestartcoffee.com 'Good Journeys with Second Mountain' - inspired stories, inspiring people. Brought to you by Second Mountain Comms - helping good people do good since 2020. This podcast episode produced by Adam Loretz: www.loretzvisuals.co.uk.

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