Affiliate Marketing Diaries

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The Affiliate Marketing Diaries Podcast asks established affiliate marketing professionals to share their experiences, good and bad, with you so that you can run better affiliate programs.

Each episode is a new conversation covering everything from the first click to the last referrer. Interesting things are shared by every guest, and there are useful program management tips to be gained from every listen.

The series is an invaluable resource to help you develop your affiliate programs and publisher partnerships.

Whether you are a fledgling affiliate exec or a seasoner manager of multiple programs, the Affiliate Marketing Diaries podcast has something for you.

Hosted on Acast. See for more information.

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SMARTY Mobile with Geordie White
SMARTY Mobile with Geordie White
Welcome to the second episode of The Affiliate Marketing Diaries. This time we speak with Geordie White from SMARTY Mobile, unpacking the role of acquisitions in moulding new publishers and affiliates and the pivotal part transparency and attribution play. Together, we explore the intelligent use of payment models for spend optimisation and the advantage of benchmarking tools for affiliate networks. We also touch on how agencies can be allies for SME brands. They’ll delve into performance-based results and real-time lead management within the affiliate model.This episode sheds light on the rising trend of B2B marketing in the affiliate landscape and the power of tech innovations. Geordie will underline the value of attribution tech in decoding customer journeys and evaluating partnerships. Learn about companies that offer nifty prospecting solutions and the necessity of brand alignment to filter out unproductive leads. Enjoy Geordie's open narrative on his affiliate marketing journey, early adoption of onsite tech partnerships, and strong lead generation strategies. Geordie also shares unique insights into influencer marketing, with a nod to the importance of having the right platform and clear brand audience alignment.Wrapping up, Geordie stresses the significance of a sturdy foundation, knowing your key partners, and the magic of data in propelling program growth. So, get cosy and let's dive deep into the intriguing world of affiliate marketing! Hosted on Acast. See for more information.