In a world inundated with information and brands vying for our attention, how do you not only get seen and heard but also inspire others to take action?
Brand scientist and director of NobiWorks, N. Chloé Nwangwu believes brands and visibility strategies must be built with power dynamics and biases in mind to break through cognitive biases, especially for underrecognized people.
Chloé’s Visibility Engineering process, a transformative approach that draws on her experience as an international conflict mediator and social and behavioral science, empowers social impact leaders to navigate past their stakeholders’ brain filters and ensure their ideas are retained and spread long term, thereby shaping social change.
Today, Chloé underscores the urgency and importance of mastering the science of being noticed. This skill is not just a tool for personal branding, but a crucial element in shaping social change.
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