How do movements gain enough traction to get people to take concrete action? How does a movement even come to be?
Understanding the nuances of what truly motivates human behavior – not just thoughts and opinions – is crucial for driving meaningful change in our society.
Derrick Feldman, an internationally recognized researcher and advisor on social issues, movements, and consumer public action, brings his expertise to our discussion. We delve into how to ask questions to uncover what people truly believe about social issues, the significance of interpreting intentions versus actions, and the importance of humanizing data when communicating our findings.
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