In this episode, I talk about my "Zero to 10 Approach" for managing executive ideas. You are presented with a (potentially great) idea from an executive. But it's complex. It's going to need a lot of work. And although it's a good idea, fully baking it (to the tune of $10m or something similar) and then presenting it to market can result in failure -- irrespective if whether the idea was good or not.
💡 Often, direct reports don't want to discourage or say no to their bosses. It feels a little difficult to challenge whether any customer will use it.. or want it.
Indeed, many executives tend to think they know what the market wants - and can be surprised when that viewpoint isn't necessarily accurate.
💡 My 0-10 approach begins by making this observation:
"OK, if this [the idea] was version 10... what would version 1 look like?"
You're not saying no.
You're not rubbishing the idea.
You're not demanding more evidence... Have a listen and let me know what you think?