ClickFunnels to Hell, Fake It 'Til You Make It, and Moneyball: The Online Business Family Tree - Part 3

Marketing Muckraking

14-08-2023 • 1 hr 5 mins

Welcome to Part 3 of this four-part series on The Online Business Family Tree, where we trace back how we arrived at this moment in internet marketing and online business and who are the key leaders who brought us here.

In this installment, we’re time traveling from WWI and WWII all the way to today, where clickbait, ClickFunnels to hell, and faking it ’til you make it have spread across the branches of this rotten business tree, poisoning the fruits that fall to everyone clamoring for their taste of success.

Remember, this stuff didn’t start on the Internet — it goes back hundreds of years. To understand marketing history is to understand ourselves and our culture — marketing is the fuel for the engine of capitalism. Let’s take a trip through time, so you can be a more informed consumer and, hopefully, a more ethical marketer.

What you can expect in Part 3 of the Online Business Family Tree:

  • What ex-employees are saying about Brooke Castillo and The Life Coach School
  • How a bro marketer gamed the system to launch a chart-topping country music album (by tricking people into buying it)
  • The true story of the country's first famous "snake oil salesman" and how he culturally appropriated his way across the country
  • Why we can thank Frank Kern for the CAN-SPAM act and how he still brags about building his business illegally
  • That Tony Robbins scene in "Shallow Hal" and how he hypnotized his way to the top
  • The appalling truth of ClickFunnels and why Russell Brunson thinks Adolf Hilter is a business leader — while the industry co-signs this concept
  • What Nazi leaders learned about marketing from American propaganda
  • How Christian nationalist preachers built the advertising industry
  • What Jenna Kutcher, Amy Porterfield, and Mel Robbins really did on their Napa Valley mastermind and how they leverage parasocial bonds to sell to your sense of loneliness
  • Who monetized her friend's death to boost her clickthrough rate
  • Why no one can be Gary V, even Gary V, and the problem with corporations masquerading as people
  • How "more good millionaires" isn't the answer to systemic problems

About Lisa Robbin Young

Lisa Robbin Young has 30 years of business experience as a coach and creative entrepreneur: she is an award-winning speaker, best-selling author, and accomplished musician with multiple albums to her credit. You may even recognize her from the Disney+ show “Encore.” She is also the host of the “Creative Freedom” show — I highly recommend her music video parodies. Check out “There are worse things I could do” for a Marie Forleo crossover with Awkward Marketing. She specializes in helping creative entrepreneurs build a business that works for how you’re wired to work.

An annotated guide to the episode can be found at in the show notes here.