19 Brands & Counting: Review of Shiny Happy People - Duggar Family Secrets

Marketing Muckraking

08-06-2023 • 30 mins

Content warning: this episode touches on sensitive topics that include sexual assault, child abuse, and religious trauma.

Shiny Happy People: Duggar Family Secrets released on Amazon Prime on June 2.

In this episode, I review the docuseries through the lens of marketing muckraking, looking at how the Duggars and the IBLP used modern marketing, branding, and PR to re-write history as it was happening, in a bid to arrest political control of the country.