What does it take to build something new in sports and technology? We explore the real challenges and opportunities of growing teams, leagues, and businesses from those with first-hand experience. Recorded live at Nissan Stadium, home of the Tennessee Titans, during the 2023 Sports Innovation Summit. Jared Kleinstein (CEO, Fresh Tape Media)https://www.linkedin.com/in/brianmichaelcooper/Brian Michael Cooper (President & COO, American Flag Football League)https://www.linkedin.com/in/stephi-blank-48aa6a42/ ---- About Sports Innovation Summit The Sports Innovation Summit is a new annual forum from HTX Sports Tech and STWS for sports industry professionals to explore the most pressing issues they're facing today. From the latest technological advancements to new ways to engage fans, as you’ll hear in this episode the summit covers a wide range of topics with a focus on meaningful and actionable insights. Learn more: https://www.htxsportstech.com/summit _____ Australia Sports Innovation Week This episode is brought to you by the Australia Sports Tech Conference, the Southern Hemisphere’s largest and most respected sports technology industry event. This year’s edition is happening on Thursday, August 31st in Brisbane, Queensland. Agenda, tickets, and more info available at https://stws.co/conference-australia _____ Subscribe to the Sports Tech Feed newsletter. Your source for in-depth sports technology insights, news, and analysis: sportstechfeed.substack.com

Learn from industry experts Dan Healy and Jeremy Jones about the latest revenue growth strategies, sponsorship opportunities, and monetization models that are driving success in the digital era. The discussion also includes an update on the development of legalized US sports betting and how tech is being used to engage with betting sports fans. Recorded live at Nissan Stadium, home of the Tennessee Titans, during the 2023 Sports Innovation Summit. Dan Healy (Founder & CEO, FanPower) https://www.linkedin.com/in/courtney-jeffries-8b53571a/Jeremy Jones (CRO, nVenue) https://www.linkedin.com/in/stephi-blank-48aa6a42/ ---- About Sports Innovation Summit The Sports Innovation Summit is a new annual forum from HTX Sports Tech and STWS for sports industry professionals to explore the most pressing issues they're facing today. From the latest technological advancements to new ways to engage fans, as you’ll hear in this episode the summit covers a wide range of topics with a focus on meaningful and actionable insights. Learn more: https://www.htxsportstech.com/summit _____ Australia Sports Innovation Week This episode is brought to you by the Australia Sports Tech Conference, the Southern Hemisphere’s largest and most respected sports technology industry event. This year’s edition is happening on Thursday, August 31st in Brisbane, Queensland. Agenda, tickets, and more info available at https://stws.co/conference-australia _____ Subscribe to the Sports Tech Feed newsletter. Your source for in-depth sports technology insights, news, and analysis: sportstechfeed.substack.com

This discussion delves into the world of fan engagement and uncovers how organizations are creating immersive experiences that captivate audiences, foster brand loyalty, and maximize fan interaction. Recorded live at Nissan Stadium, home of the Tennessee Titans, during the 2023 Sports Innovation Summit. Courtney Jeffries (CEO, VRTL) https://www.linkedin.com/in/courtney-jeffries-8b53571a/Stephi Blank (VP, Marketing, WIT Sports) https://www.linkedin.com/in/stephi-blank-48aa6a42/Nate Thompson (Founder, HTX Sports Tech) https://www.linkedin.com/in/courtney-jeffries-8b53571a/ ---- About Sports Innovation Summit The Sports Innovation Summit is a new annual forum from HTX Sports Tech and STWS for sports industry professionals to explore the most pressing issues they're facing today. From the latest technological advancements to new ways to engage fans, as you’ll hear in this episode the summit covers a wide range of topics with a focus on meaningful and actionable insights. Learn more: https://www.htxsportstech.com/summit _____ Australia Sports Innovation Week This episode is brought to you by the Australia Sports Tech Conference, the Southern Hemisphere’s largest and most respected sports technology industry event. This year’s edition is happening on Thursday, August 31st in Brisbane, Queensland. Agenda, tickets, and more info available at https://stws.co/conference-australia _____ Subscribe to the Sports Tech Feed newsletter. Your source for in-depth sports technology insights, news, and analysis: sportstechfeed.substack.com

Cricket is the world's second most popular sport with over 2.5 billion fans worldwide. A group of high-profile investors, including Microsoft CEO Satya Nadella, have launched a new T20 tournament in the US. Major League Cricket (MLC) hopes to establish a foothold for cricket in the world's richest sporting market, but will it succeed long term? We spoke with Adam Crosthwaite for the inside word on cricket in the land of the free. Adam is the co-founder and CEO of The Brand Bar a Marketing agency run nationally across Australia based in Melbourne. As a former first-class wicketkeeper-batsman himself, Adam has worked as a batting and wicketkeeping coach for the Melbourne Renegades in the Big Bash League, the WBBL, and the Victoria State team. Adam has coached internationally for the Seattle Thunderbolts as head coach in the MiLC in the USA, leading the team to win the 2022 National Championship. Adam's LinkedIn: https://www.linkedin.com/in/adam-crosthwaite-66751a71/ ____ Australia Sports Innovation Week This episode is brought to you by the Australia Sports Tech Conference, the Southern Hemisphere’s largest and most respected sports technology industry event. This year’s edition is happening on Thursday, August 31st in Brisbane, Queensland. Agenda, tickets, and more info available at https://stws.co/conference-australia ____ Subscribe to the Sports Tech Feed newsletter. Your source for in-depth sports technology insights, news, and analysis: https://sportstechfeed.substack.com

Recorded live at Nissan Stadium, home of the Tennessee Titans, during the 2023 Sports Innovation Summit. This discussion uncovers insights into the power of data and analytics in driving informed decision-making across various aspects of the sports industry, including sales & service performance, operational strategies, and fan behavior analysis. Tyree White (Director, Business Strategy & Analytics, Nashville Predators) https://www.linkedin.com/in/tyreewhite/Rachel Goodger (CRO, CrowdIQ) https://www.linkedin.com/in/rachel-goodger-3491658b/Michael Farris (Sr. Director of Business Strategy and Insights, Country Music Association (CMA)) https://www.linkedin.com/in/mfarris1/ ---- About Sports Innovation Summit The Sports Innovation Summit is a new annual forum from HTX Sports Tech and STWS for sports industry professionals to explore the most pressing issues they're facing today. From the latest technological advancements to new ways to engage fans, as you’ll hear in this episode the summit covers a wide range of topics with a focus on meaningful and actionable insights. Learn More: https://www.htxsportstech.com/summit ---- Australia Sports Innovation Week This episode is brought to you by the Australia Sports Tech Conference, the Southern Hemisphere’s largest and most respected sports technology industry event. This year’s edition is happening on Thursday, August 31st in Brisbane, Queensland. Agenda, tickets, and more info available at https://stws.co/conference-australia ---- Subscribe to the Sports Tech Feed newsletter. Your source for in-depth sports technology insights, news, and analysis: https://sportstechfeed.substack.com

Mohit Pareek is a seasoned tech and digital-media investment banker, bringing over 14 years of experience advising on all types of M&A and financing transactions focusing on sports tech, gaming, esports, interactive entertainment, and media. Some of Mohit’s most notable transactions include sale of Echtra Games to Zynga/ Take 2, Spiketrap to Reddit, Firefly Studios to Devolver Digital, FreshPlanet to Vivendi / Gameloft, Slightly Mad Studios to Codemasters / EA, nWay to Animoca Brands, Wildworks to Nazara, Lightstream to Videndum / Creative Solutions, EyeEm to NewValue, and Avira to Investcorp. Mohit is an MBA from IBS, Mumbai, and a CFA Charterholder. The full Global Sports Tech Report Q2 2023 is available to download via: https://www.drakestar.com/research/global-sports-tech-update-q2-2023 -- Subscribe to the Sports Tech Feed newsletter. Your source for in-depth sports technology insights, news, and analysis: https://sportstechfeed.substack.com

Scott Deans is CEO and founder of BeONE Sports, a platform that uses AI and computer vision to help young athletes maximize their performance, gain exposure for their talents, and get advanced training on demand. Scott is a former collegiate kicker and punter, architect, designer, and data analytics manager. Scott's LinkedIn: https://www.linkedin.com/in/scottdeans00/ -- Subscribe to the Sports Tech Feed newsletter. Your source for in-depth sports technology insights, news, and analysis: https://sportstechfeed.substack.com

The use of Generative AI is a contentious issue across many industries, including sports. We spoke with AI expert Steve Wasick for his views on the present realities of AI and where the future of this revolutionary tech is going: What role can we expect AI to play in the future of sports?Why is Generative AI so controversial – what is it exactly and why the concern?How is Generative AI changing and benefiting the sports community?What fans don’t realize is AI? Steve has more than a decade of experience in the Generative AI space working with companies like MaxPreps, the Chicago Mercantile Exchange, IU Health, and many others. As Founder of infoSentience, his company uses AI to provide millions of automated articles to CBS Sports, ranging from fantasy game recaps to live coverage of the NBA and NFL. Steve was the Technical Editor for the book Enterprise AI for Dummies and graduated magna cum laude from Northwestern University Pritzker School of Law. ---- Subscribe to the Sports Tech Feed newsletter. Your source for in-depth sports technology insights, news, and analysis: https://sportstechfeed.substack.com

Matt Gardner is Vice President, Innovation & Digital Strategy for the NHL’s St. Louis Blues, Enterprise Center, and Stifel Theatre in St. Louis, Missouri. In addition to being 2019 Stanley Cup Champions, the St. Louis Blues were named the Sports Business Journal 2020 Team of the Year, and were also recognized by Fast Company as one of the 2020 Top 10 Most Innovation Companies in Sports. Matt has spent 20 years working in professional sports, providing leadership in innovation, technology, strategy, marketing, content creation and revenue generation. Prior to arriving in St. Louis in 2012, Matt was part of the marketing and digital teams at the NBA’s Orlando Magic and the ATP World Tour. Matt serves as an advisor and mentor for Stadia Ventures, and is a founding member of Xvisory. He is a proud journalism graduate from the University of Kansas. Matt's LinkedIn: https://www.linkedin.com/in/matthewgardner Bluenatics blockchain-based fan engagement platform: https://www.nhl.com/blues/news/blues-to-launch-blockchain-based-fan-engagement-program/c-344831002 ---- Subscribe to the Sports Tech Feed newsletter. Your source for in-depth sports technology insights, news, and analysis: https://sportstechfeed.substack.com

Nate Thompson is a Managing Partner of HTX Sports Tech, a consultancy that specializes in providing strategic guidance to sports organizations, innovation ecosystems, and startups developing technology-enabled products and services in the sports industry. Nate has over 15 years of experience in the sports industry, working in ticket operations, data analysis, strategic planning, and technology implementation. He has held positions with the Houston Astros, University of Cincinnati, Complete Ticket Solutions, Baltimore Orioles, and Cleveland Guardians. His expertise in data analysis and technology implementation has helped sports organizations improve their business operations and create new revenue streams while leveraging a passion for utilizing technology to enhance the fan experience and drive business growth in the sports industry. --This episode is brought to you by the Sports Innovation Summit (https://www.htxsportstech.com/summit), a new one-day event for sports industry professionals. The inaugural event will be hosted in Nashville, TN at Nissan Stadium, Stadium, home of the Tennessee Titans, on Wednesday, July 12th. Attendees will have the opportunity to participate in a series of interactive panel sessions led by industry experts, with the aim to push past the hype in sports tech and innovation to focus on driving tangible business outcomes for their organizations. Learn More and secure tickets at: https://www.htxsportstech.com/summit

Max Ade is the co-founder and CEO of Pickleheads, the #1 online destination for pickleball. Pickleheads helps players find nearby courts and organize games. The company is backed by Ardent, Overline and Kevin Durant and Rich Kleiman’s Boardroom Pickleball. Max previously founded and sold a freelance marketplace called Growth Collective. Pickleball has cemented itself as the fastest-growing participation sport in the US with 36.5 million people playing between August 2021 and August 2022. According to research from the Sports and Fitness Industry Association, participation nearly doubled in 2022 increasing by 86% year-over-year, and by an astonishing 159% over three years. Learn more about the rapid growth of Pickleball: https://sportstechfeed.substack.com/p/participation-vs-consumption-or-why -- Subscribe to Sports Tech Feed, your source for sports technology insights, news, and analysis: https://sportstechfeed.substack.com/

Snack-sized Sports Tech Feed! After the success of LIV Golf's inaugural Australian event at The Grange Golf Club in Adelaide, we catch up with James Watson for an update on what new broadcast innovations LIV Golf has introduced since we last spoke. James Watson is the Senior Vice President of Worldwide Production at LIV Golf. James has more than 15 years in sports production including producing and overseeing worldwide championships such as the Australian Open Golf, Australian Open Tennis, Laver Cup and ICC Cricket World Cups. Linkedin: https://www.linkedin.com/in/james-watson-37102046/ Behind the Scenes with LIV Broadcast team: https://www.youtube.com/watch?v=ubhEfFBpTDk&ab_channel=LIVGolf

Geoff works with the likes of FIFA, UEFA, AFC, FIBA, and other global sports organizations in a wide range of areas from strategic planning, marketing and communications, digital, fans engagement, public affairs, and knowledge sharing/exchange programs. In addition, Geoff consults with a number of sports tech companies in the CRM, esports, wearable, and fans engagement space. Previously Head of Marketing and Communications (Irish FA) Geoff was responsible for public relations, commercial programs, brand development, and communication with fans. He is the co-author of the Fan Journey Model: a new simple tool for sports teams and venues to map the key touchpoints, sample the experience of a fan, seek to measure or grade that experience, and then provide possible solutions to strengthen the journey of game day. See the Fan Journey Model here: https://geoffwnjwilson.com/2023/04/06/the-fan-journey-model/ LinkedIn: https://www.linkedin.com/in/geoffwnjwilson/ ---- Subscribe to Sports Tech Feed: https://sportstechfeed.substack.com/

Richard Ayers founded the leading European sports digital marketing agency Seven League in 2012 and is seen as one of the leading thinkers in digital sports marketing, media, and fan engagement. Now that Seven League is part of IMG, he Chairs the company as the digital arm of IMG Media. In 2019 Richard founded a new business, Rematch, delivering live immersive experiences that take you back in time to re-imagined iconic sporting moments and won awards with its debut show, Wimbledon Rematch 1980. Richard also chairs the UK Government’s Sports Business group and is a special advisor to the Centre for Sport and Human Rights. Originally a BBC journalist who launched BBC News online in 1997, Richard has spent most of his career in media. His first sports business role was as Manchester City’s first Head of Digital in 2011-13. Beyond digital and business, he plays a wide variety of sports enthusiastically but badly, including reasonable golf and bang-average table tennis in north London. LinkedIn: https://www.linkedin.com/in/richardayers/ ---- Sports Tech Feed is brought to you by STWS. Subscribe to our newsletter at: https://sportstechfeed.substack.com

Jack Kerr is an award-winning, data-driven investigative journalist who has reported for The New York Times, The Guardian, Der Spiegel and ESPN, produced front-page investigations for The Age and had his work featured in Interpol briefings and academic papers. With funding from the European Union, Jack crafted a suite of web-scraping programs to analyze the international betting market and generated research that was shared with Australia’s financial watchdog, which subsequently announced a money-laundering investigation into an international bookmaker. Jack was recently part of an open-source intelligence (OSINT) investigation into 8XBet, the Thai, Indonesian and Vietnamese-facing operation that Manchester City recently announced as its Asian betting partner. LinkedIn: https://www.linkedin.com/in/jack-kerr-24a773b4/ -- Sports Tech Feed is brought to you by STWS. Subscribe to our newsletter at: https://sportstechfeed.substack.com/

In 2006, Janis Burke, CEO of the Harris County - Houston Sports Authority became the third chief executive and the first woman to hold the position since the organization's inception. In addition to overseeing the $1.2 billion dollars of bond debt service for Houston’s professional sports stadiums, under her leadership, Houston has been awarded major sporting events including: 2023 NCAA Men's Final Four; 2023 College Football Playoff Championship; 2026 FIFA World Cup; U.S. Olympic Trials; collegiate tournaments; numerous National and World Championships; AAU Junior Olympics, and the World Transplant Games. The Sports Authority was selected by its peers as one of the country's best on several occasions and was designated “Best Employer in Sports” by Front Office Sports Publication. In addition, Burke has been recognized individually by numerous organizations for her impactful work done in the local community. Amongst those, Conference USA and Rice University acknowledged her for outstanding contributions as a woman in the Houston sports industry, was named one of “Houston’s 50 Most Influential Women” by Houston Woman Magazine, received the Sports Industry Impact Award from Sam Houston State University, and was identified by the Houston Business Journal as one of Houston’s Most Admired CEO’s. Burke also served as Board Chair for Sports ETA, the leading sports tourism trade association in the United States. Sports Tech Feed is brought to you by STWS. Learn more: https://sportstechworldseries.com/podcast/

Ridley Plummer is the Australian Open's Metaverse and NFT Project Manager, leading the AO Metaverse strategy and overseeing the development of the Metaverse and Web3 projects. Spearheading the AO Metaverse launch and AO Art Ball NFT's, Ridley is passionate about NFT and blockchain technology and its potential to evolve industries beyond physical sporting events into the virtual world. Ridley has been instrumental in progressing the AO's launch into the Metaverse and has been with Tennis Australia and the AO for four years. Prior to this, Ridley had worked across a range of worldwide sporting events including the NHL and NFL Superbowl, working with Budweiser and Bud Light to activate in-stadium connected tech-product integrations. Ridley's expertise extends from project management and product design to marketing innovation and event management, however, Ridley's passion lies in creating truly immersive experiences through the Metaverse, NFTs and Web3 to build brand awareness, drive meaningful connections and excite consumers about the future potential of these technologies. This discussion was recorded from a Live Q&A hosted by Thomas Alomes the SVP, Market Insights, STWS. Follow STWS on LinkedIn for future Live Interactive Q&A sessions with thought-leaders from across the sports tech ecosystem: linkedin.com/company/sportstechworldseries/

Troy Taylor is the Senior Director, Tonal Strength Institute a newly formed human performance unit within the connected fitness unicorn Tonal. Troy joined Tonal in June 2021 after six years as High Performance Director for US Ski and Snowboard. In this previous role, he led the interdisciplinary departments that prepare U.S. Ski & Snowboard’s elite athletes toward their journeys to podiums by seeking to enhance performance through institutional knowledge and cutting-edge technology. Troy has been leading high-performance programs across a broad set of Olympic sports for more than 15 years. This discussion was recorded from a Live Q&A hosted by Thomas Alomes the SVP, Market Insights, STWS. Follow STWS on LinkedIn for future Live Interactive Q&A sessions with thought-leaders from across the sports tech ecosystem: linkedin.com/company/sportstechworldseries/.

James Watson is the Senior Vice President of Worldwide Production at LIV Golf. James has more than 15 years in sports production including producing and overseeing worldwide championships such as the Australian Open Golf, Australian Open Tennis, Laver Cup and ICC Cricket World Cups. Linkedin: https://www.linkedin.com/in/james-watson-37102046/

Edward Sulley has 21 years of professional football experience and joined Hudl as Director of Customer Solutions after a successful 11 year period at one of the fastest growing global sports organisations, City Football Group (CFG), working with 7 clubs in Manchester, New York, Melbourne, Yokohama, Girona, Montevideo and Chengdu. His diverse experiences and qualifications span Coaching, Performance Analysis, Sports Science, Medical, Scouting, Recruitment, Research, Innovation, Strategy, Project Management and Leadership. During the last 5 years, his main focus at CFG was to design and implement a football strategy for their clubs in Japan and China, leveraging best practice knowledge. Learn More: Hudl Elite Blog