Spotlight GuestI chat with Adib Bamieh who has 15+ years working as COO and CEO of various startups including Base PT, Henchman, TravelNest, Chip Financial and extensive experience in hospitality and finance. Adib works to a pragmatic approach of understanding what businesses need at the right time.Adib has led a number of companies through strategy changes and business transformation projects. He specialises in workflow management and high growth businesses and is in his element when supporting businesses to get more from their teams.Get Your Brand Score ReportFollow this link to find out if your brand matches your ambition.Looking for more brand resources here's 6 simple focus points that will help add value to your brand vision. Key moments: 13 min - Why a fascination with startups.25 min - When can you define your brand?27 min - Funded startups and brand credibility.31 min - Can brand polish a turd? The quality of your product.35 min -The most common brand mistakes from founders.Connect with AdibAdib Bamieh - LinkedInBamboo OrchardBoldest BrandBang & OlufsenAbout the showDivided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

Spotlight GuestI chat with Augie Johnston a 36 year old ex-YouTuber and former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry as a result of his promising start-up called VidChops. It assists video creators, influencers, and digital marketers by carrying out the hard work of editing their videos. This allows them to focus more on the “content” side of their productions to therefore help them create more videos and better videos for their channel or brand.Augie works with full time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses.Get Your Brand Score ReportFollow this link to find out if your brand matches your ambition.Looking for more brand resources here's 6 simple focus points that will help add value to your brand vision. Key moments: 17 min - Does your brand keep viewers engaged in video content?19 min - Top 5 brand assets for video30 min - What mistakes do most people make with brand on video?34 min - Vidchops, from startup to thriving business47 min - Using AI in YouTube video - Jump cutting and moreConnect with AugieAugie Johnstone - LinkedInVidChops Augie Johnstone - YouTubeBoldest BrandNikeMentioned in this episode:DescriptAbout the showDivided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

Spotlight GuestI chat with Meghan Downs, an artist-turned-copywriter. With a background in running a handmade ceramics studio, Meghan learned first-hand how to market a small business. Her creative arts background gives her the ability to think in both a creative and critical way. Meghan specialises in working with SMEs. Helping to find their voice and market themselves in a way that connects to their customer and shows their true personality.Get Your Brand Score ReportFollow this link to find out if your brand matches your ambition.Looking for more brand resources here's 6 simple focus points that will help add value to your brand vision. Key moments: From artist to copywriter - 10:50What is brand messaging? - 17:40What are the most common brand messaging mistakes? - 20:30Where to start with personality & brand messaging - 26:505 easy ways to add personality to your brand’s website copy - 30:12Connect with MeghanLinktree - https://linktr.ee/meghandownsMeghans Free download – 5 easy ways to add personality to your brand’s website copy - https://subscribepage.io/xu3trSMeghans Website - https://meghandowns.co.uk/Boldest BrandBeauty Pie - https://www.beautypie.com/Mentioned in this episode:Monzo - https://monzo.com/About the showDivided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

Spotlight GuestMark Howells has over 15 years of experience across all areas of marketing which started in the trenches, covering everything from content to analytics and advertising to automation. In diverse industries from accounting firms to cycling apparel ecomm, he has been both a jack of all trades employee as well as consulted small to enterprise level organizations.This base of knowledge allows him to pool information on what works and what doesn't when looking across a content marketing strategy.Get Your Brand Score ReportIs your brand ready to be considered a top brand in your sector? Find out hereLooking for more brand resources here's 6 simple focus points that will help add value to your brand vision.Key moments:Brand & Strategy - 9:24Where do you start? - 16:20Making life easier with brand - 25:103 Things to help align content with brand - 38:30Ai in marketing - 46:45Connect with MarkCalendly LinkedIn (Mark Howells)Boldest BrandGoogle - For being invitingAbout the showDivided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

Things we spoke about in this episode:Brand optimisationUniting a boardBrand cultureCommunication to clients About the Brand Scran mini series:I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners to learn from.Connect with us:Daniel OcockAlistair Gladstone

Things we spoke about in this episode:Importance of managing your launchMarketing opportunities generatedTelling brand storyHow important is brand sign off?How to launch your re-brand?About the Brand Scran mini series:I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners to learn from.Connect with us:Daniel OcockAlistair Gladstone

Things we spoke about in this episode:Whats going in in your clients brain when they engage with your brand?Ugly babies. Feedback that you need to hear not want to hearCognitive BiasDo your researchDo focus groups work?Good & Bad DataAbout the Brand Scran mini series:I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners to learn from.Connect with us:Daniel OcockAlistair Gladstone

Things we spoke about in this episode:Do you view your brand objectively?The magic of brandingComing out of your comfort zoneBrand equityAbout the Brand Scran mini series:I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners to learn from.Connect with us:Daniel OcockAlistair Gladstone

Things we spoke about in this episode:What do we see when it comes to the typical growth cycle of a companyWhat is brand optimisationWhy brand is your most important assetBrand Strategy, Marketing Strategy and Tactical MarketingAbout the Brand Scran mini series:I'm your host, Daniel Ocock with Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners to learn from.Connect with us:Daniel OcockAlistair Gladstone

Spotlight GuestAdam Rosen is an entrepreneur that loves to support business owners and share his rollercoaster startup journey to help those on a similar path. As a founder of a tech startup, Adam spent five years leading a college recruiting startup that was acquired in 2019 by a leading college marketing firm. On the side, he is a paid speaker and has coached hundreds of startup and small business owners. His primary focus is on helping startups get more sales appointments, hassle-free, through his lead generation business, Email Outreach Company.Get Your Brand Score ReportFollow this link to find out if your brand matches your ambition.Key moments:How important is brand to sales - 13minHow do you create a team spirit or brand culture virtually?  - 25minBranding in The Metaverse - 29minWhich mistake have you embraced the most? - 35minBrand & Confidence - 51minConnect with AdamLinkedIn (Adam Rosen)Email Outreach CompanyBoldest BrandGrant Cardone - For being authenticAbout the showDivided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

Spotlight GuestYoussef Darwich is one of the founders of Nosso an investing business helping parent's invest for their children's future together with the help of their extended families. Before Nosso he worked in finance for over 10 years across Investment banking, digital SME banking and financial advice.Get Your Brand Score ReportFollow this link to find out if your brand matches your ambition.Key moments:15min - How important is it to love what you do?25min - Brand Insights30min - What is Nosso?38min - How does it feel when you realise you need to rebrand?Connect with YoussefLinkedIn (Youssef Darwich)Nosso WebsiteBoldest BrandLemonade - For leading with storyMentioned in this episodeTideOctopus WealthAbout the showDivided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

Spotlight GuestA conversation with Diane Wiredu, an expert Messaging Strategist and Conversion Copywriter, and the founder of Lion Words. She helps scaling SaaS and B2B companies simplify their message, attract more perfect-fit customers and get better results from their marketing. With a focus on customer research and brand strategy, she blends the art of storytelling with conversion-focused techniques to help her clients stand out from the crowd.Get Your Brand Score ReportFollow this link to discover the key ingredients to create a brand that people can't ignore.Key moments:19:26 - Founder Funk, What is it?23:3 - The perfect building blocks to building a brand identity 26:10 - AhHa moments28:13 - Diane's brand dividing moment36:10 - Working on copy for brands40:40 - Diane's 'R.O.A.R' Process 47:03 - The three biggest copy writing brand No No's50:15 - How to find a good copywriterConnect with DianneLionWords website LinkedIn (Diane Wiredu)Twitter (@dianewiredu)Free resource: Voice Of Customer research template + interview and survey questionsFree resource: 27-point High-Converting Landing Page ChecklistBoldest BrandPatagonia - For leading with storyMentioned in this episodeNikeAbout the showDivided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

Spotlight GuestA conversation with the hugely adventurous business ActionCOACH Tim Coleman. Tim has an incredible background to his career so far including. University Radio, local BBC Radio, being a director on The Archers, Radio 4, 5 live and The World Service. He founded his latest business venture in the middle of the Pandemic as a Business Coach with the franchise ActionCOACH, supporting small and medium enterprises to grow across South Yorkshire. Something that few people know about him, until now, is that he was part of the team that discovered the talents of comedians Peter Kay and Lee Mack.Get Your Brand Score ReportFollow this link to discover the key ingredients to create a brand that people can't ignore.Key moments:11:00 - A farmers son25:00 - Surviving being kidnapped41:00 - Becoming unemployable 48:00 - Why choose a franchise?50:30 - What's it like being given a brand?1:00 - What would you say if you met yourself 10 years ago?Connect with TimTims WebsiteLinkedInBoldest BrandJames Bond 007Mentioned in this episodeThe ArchersActionCOACHAbout the showDivided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

Spotlight GuestA conversation with Kim Dhatt. Kim works in HR & Recruitment but also has her own growing coaching business. Kim supports women, helping them gain confidence by making small but brave choices using journaling and helping them connect with their intuition.Get Your Brand Score ReportFollow this link to discover the key ingredients to create a brand that people can't ignore.Key moments:Don't doubt yourself - 15:00 minutesHow should you describe yourself - 21:00 minutesDividing your time between job and side hustle - 24:00 minutesThe power of journaling - 28:00 minutesTrusting your gut - 40:00 minutesThe six figure brand image - 43:00 minutesConnect with KimKims WebsiteKims BlogBoldest BrandLucy SheridanMentioned in this episodeDragons DenAbout the showDivided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co

Spotlight GuestA conversation with Founder of Local SEO Search John Vuong. Through 15 years of experience working with CEOs, business owners, and marketing leaders at some of Canada’s most successful corporations, John developed a deep understanding of local marketing dynamics and consumer behaviour. John’s entrepreneurial spirit and experience working with more than 5,000 local business owners inspired him to start his own company, Local SEO Search, in 2013.Get your Brand Score ReportFollow this link to discover the key ingredients to create a brand that people can't ignore. Key moments:Is it important to align your team with your brand? - 17:00 minutesFinding good humans - 24:00 minutes3 people key to success - 32:00 minutesConnect with JohnJohn's BioBoldest BrandGoogle Mentioned in this episodeLocal SEO Today podcastRockstar Inner CircleAbout the showDivided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co

Spotlight guestA conversation with SEO Expert Harrison Tanner exploring topics around when does branding matter to your business.Get your Brand Score ReportFollow this link to discover the key ingredients to create a brand that people can't ignore. Key MomentsIf nobody can see your brand then nobody knows it exists - 0:27When does brand matter to your business? - 0:33 Connect with HarrisonGrowth GeneratorsBoldest BrandTesla & Elon Musk Mentioned in this episodeDave Portnoy - Barstool SportsSEO SurferAbout the showDivided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co

Changes, updates and new content. What can you expect with the second series of the divided by brand podcast. What's changed since the first time round? Plus, what can you expect to hear as this season unfolds?Don't forget. If you want to listen back to series one check out episode one here.If you'd rather just get the value adding download from that episode then download it here.Get your Brand Score ReportFollow this link to discover the key ingredients to create a brand that people can't ignore. Connect with MeConnect on LinkedInFollow me on Twitter

Uncover your Brandscape™ Strength ScoreSpotlight guestOn this episode of Divided by Brand I chat with Robert Anderberg. Rob has been making computer games for 20 years, initially as C++ programmer for PC and console, then as the lead of small and large teams. After a stint working out of games at Google, he's now the co-founder and CEO of a startup making a platform that lets people play and make games together.Connect with RobDotbigbang websiteBoldest BrandTeslaAbout the showDivided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

Uncover your Brandscape™ Strength ScoreSpotlight guestOn this episode of Divided by Brand I chat with Daray Olaleye. Daray is a Real Estate Investor and Business Coach. As a former Big 4 accountant he has audited some of the biggest names in Real Estate. After Big 4, to gain finance experience, he went to consult for a 26 Billion dollar fund manager and analysed complex investment vehicles. After an unfulfilled and overwhelming stint in corporate, Daray found cash flow real estate as a means to quit his day job and travel the world. Today, Daray is the founder of the Before the Millions educational and coaching company - spanning its reach to over 100+ countries worldwide. This platform's mission is to help every day professionals become savvy investors and create a lifestyle business.Over the past few years, Daray has personally coached hundreds over 500 students and been able to help many of them create financial freedom, travel the world and make an impact on the masses while enjoying life and making the world a better place.Connect with DarayBusiness websiteDaray's PodcastAssessment ToolBoldest BrandJoe FairlessMentionsSteve Jobs, Elon Musk, Jeff BezosAbout the showDivided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

Uncover your Brandscape™ Strength ScoreSpotlight guestOn this episode of Divided by Brand I chat with Kyle Kaplanis. Kyle works alongside some of the biggest names on TikTok right now. We talk about TikTok as a branded social influencing platform. At 36mins he gives me his top 3 things you should consider if you’re developing a following and looking to monetise what you do. We talk about the importance of your personal brand in helping you achieve the best result now and in the future as an influencer.Kyle is the head of talent for a talent management agency called PRJT Z (pronounced project zee), who represent some of the biggest creators on TikTok and help them bring Fortune 500 brands to their channels. Among other talent, he also represents his super star daughter who has 2 million followers on TikTok. He has his own podcast called BizToker's.Connect with KyleBusiness websiteKyles podcastBoldest BrandClubhouseMentionsMedia KitAbout the showDivided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.