Divided by Brand

Daniel Ocock

Go behind the scenes of personal branding, corporate branding, branding for products and services. What happens when you get branding right, and what happens when you get it wrong. Divided by Brand is an interview focused show for entrepreneurs, business owners and influencers. Listen to first hand accounts of real life brand challenges and journeys. Key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges. Ideal for those moments when you just need something new to focus on. Features a Boldest Brand for each episode and covers a multitude of branding related topics. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

Is your brand copywriting connecting?
19-01-2022
Is your brand copywriting connecting?
Spotlight GuestA conversation with Diane Wiredu, an expert Messaging Strategist and Conversion Copywriter, and the founder of Lion Words. She helps scaling SaaS and B2B companies simplify their message, attract more perfect-fit customers and get better results from their marketing. With a focus on customer research and brand strategy, she blends the art of storytelling with conversion-focused techniques to help her clients stand out from the crowd. Get Your Brand Score Report (Follow this link) to discover the key ingredients to create a brand that people can't ignore. Key moments:19:26 - Founder Funk, What is it? 23:3 - The perfect building blocks to building a brand identity 26:10 - AhHa moments 28:13 - Diane's brand dividing moment 36:10 - Working on copy for brands 40:40 - Diane's 'R.O.A.R' Process 47:03 - The three biggest copy writing brand No No's 50:15 - How to find a good copywriter Connect with Dianne (LionWords website)  (LinkedIn (Diane Wiredu)) (Twitter (@dianewiredu)) (Free resource: Voice Of Customer research template + interview and survey questions) (Free resource: 27-point High-Converting Landing Page Checklist) Boldest Brand (Patagonia) - For leading with story Mentioned in this episodeNike About the showDivided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by (Daniel Ocock) a (brand identity specialist) with over 20 years design experience and founder of Vie Design Co.
Game Studios, Games & Brand Relationship
30-04-2021
Game Studios, Games & Brand Relationship
Uncover your (Brandscape™ Strength Score) Spotlight guest On this episode of Divided by Brand I chat with Robert Anderberg. Rob has been making computer games for 20 years, initially as C++ programmer for PC and console, then as the lead of small and large teams. After a stint working out of games at Google, he's now the co-founder and CEO of a startup making a platform that lets people play and make games together. Connect with Rob (Dotbigbang website) Boldest Brand (Tesla) About the show Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by (Daniel Ocock) a (brand identity specialist) with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges. Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.
Does Real Estate have a brand problem?
25-03-2021
Does Real Estate have a brand problem?
Uncover your (Brandscape™ Strength Score) Spotlight guest On this episode of Divided by Brand I chat with Daray Olaleye. Daray is a Real Estate Investor and Business Coach.  As a former Big 4 accountant he has audited some of the biggest names in Real Estate. After Big 4, to gain finance experience, he went to consult for a 26 Billion dollar fund manager and analysed complex investment vehicles. After an unfulfilled and overwhelming stint in corporate, Daray found cash flow real estate as a means to quit his day job and travel the world.  Today, Daray is the founder of the Before the Millions educational and coaching company - spanning its reach to over 100+ countries worldwide. This platform's mission is to help every day professionals become savvy investors and create a lifestyle business. Over the past few years, Daray has personally coached hundreds over 500 students and been able to help many of them create financial freedom, travel the world and make an impact on the masses while enjoying life and making the world a better place. Connect with Daray (Business website) (Daray's Podcast) (Assessment Tool) Boldest Brand (Joe Fairless) Mentions Steve Jobs, Elon Musk, Jeff Bezos About the show Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by (Daniel Ocock) a (brand identity specialist) with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges. Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.
Owning a successful influencer brand & the challenges behind TikTok
18-02-2021
Owning a successful influencer brand & the challenges behind TikTok
Uncover your (Brandscape™ Strength Score) Spotlight guest On this episode of Divided by Brand I chat with Kyle Kaplanis. Kyle works alongside some of the biggest names on TikTok right now. We talk about TikTok as a branded social influencing platform. At 36mins he gives me his top 3 things you should consider if you’re developing a following and looking to monetise what you do. We talk about the importance of your personal brand in helping you achieve the best result now and in the future as an influencer. Kyle is the head of talent for a talent management agency called PRJT Z (pronounced project zee), who represent some of the biggest creators on TikTok and help them bring Fortune 500 brands to their channels. Among other talent, he also represents his super star daughter who has 2 million followers on TikTok. He has his own podcast called BizToker's. Connect with Kyle (Business website) (Kyles podcast) Boldest Brand (Clubhouse) Mentions Media Kit About the show Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by (Daniel Ocock) a (brand identity specialist) with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges. Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.
Growing your personal brand whilst working full time
22-01-2021
Growing your personal brand whilst working full time
Uncover your (Brandscape™ Strength Score) Spotlight guest My guest on this episode is the uber talented Leah Harris. A lady who is crushing it with her personal brand and juggling essentially 6 careers. She moved to New York City in 2018 and describes herself as a Musician, Entrepreneur & Digital Storyteller. When she moved to NY she went with an open mind and a genuine enthusiasm for “the hustle,” excited to take advantage of the city’s unique opportunities. Leah works full-time but also compliments her songwriting projects, recording sessions, and local performance, as well as her unexpected new side gig as an Instagram blogger. Listen to Leah describe to me the challenges she's faced, how things are going, what's worked best for her and where her brand is leading. Connect with Leah Yousician App (  Instagram (instagram.com/leahharrisofficial ) Personal website (www.leahharrismusic.com) Boldest Brand StreetEasy ( Sehgal Article - ( the show Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by (Daniel Ocock) a (brand identity specialist) with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges. Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.
Building a business legacy and a brand to be proud of
26-10-2020
Building a business legacy and a brand to be proud of
Take your (Brandscape™ Strength Test) Spotlight guest A series of fateful events have lead Lafayette on a journey to create a legacy and a brand to be proud of. He has founded the sports tech company Evolve Sports currently backed by the (Adidas family) and international investors. Featured in (Forbes), (Sports Techie) and (Uproxx). Lafayette talks to me about his call to action and the journey he’s been on so far. I ask him about his mission and what part brand has played so far and where he hopes to get to. Lafayette's Bio: Lafayette has a strong record of developing and implementing innovative brand positioning strategies across multiple product categories that result in long-term brand equity maximisation. A proven ability to manage product development/production processes from concept through finished product, with close attention to budgets, time frames, Graphic Design, Brand Marketing, quality and product specs. After attending Morehouse college, Lafayette started his career as a marketing assistant for Tampa Bay Lightning and help manage partnerships for the club. In 2018, he founded sports tech company Evolve Sports which is currently backed by the Adidas family and international investors.  Connect with Lafayette Evolve Sports website (  ( App ( @laf_julius Boldest Brand ( ( the show Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by (Daniel Ocock) a (brand identity specialist) with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges. Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.
Achieve wellbeing and wealth through your brand
07-10-2020
Achieve wellbeing and wealth through your brand
Take your (Brandscape™ Strength Test) Spotlight guest On this episode I feature Rebecca Cross as my Divided by brand spotlight guest. Her mission is to help two million people with the evolution of themselves. We chat about aligning yourself to your higher vibrations, day to day success habits and being on this planet to lead a holistic life. How can you have balance within your life whilst striving for success? Rebecca has a drive and passion second to none and strategically her brand vision is incredibly important for her business. If you don’t have your own branding ‘why’ then you need to stop what you're doing and listen to this episode. Rebecca's Bio: Rebecca is a serial entrepreneur and go-getter who truly believes anything is possible and anyone can achieve anything. Rebecca is on a journey to help 2 million women around the globe, who are ready to step into their greatness. As a mother of 3, she understand the pressures of motherhood whilst building multiple businesses and wants to highlight that any woman can have it all. It’s about working smarter not harder and having the right mind-set as this is one of the main ingredients to success. Over a decade in business Rebecca understands how to create Authentic and no BS business strategies for the Female Entrepreneur to ensure they hit 6 Figures. Connect with Rebecca Website (  (  (  ( Brand Zachary Dixon ( ( the show Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by (Daniel Ocock) a (brand identity specialist) with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges. Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.
The celebrity brand of a lifetime
28-09-2020
The celebrity brand of a lifetime
Spotlight guest On this episode I feature Taiisha Bradley. Taiisha is a celebrity publicist, consultant, coach, and she advises creative entrepreneurs on how to generate, leverage, and repurpose media coverage for business and personal brands. This is a truly fascinating insight into how Taiisha's life business and brand have been shaped by her upbringing, in particular by having a celebrity as a close family member. We talk about black business community and entrepreneurship, along with podcasting, branding and "staying in your magic” and doing what just what feels good. Mentioned:  (Meichelle Gibson) (Big V - Nappy Roots) (Modern Noire) Taiisha Bio: Born to make headlines, Taiisha Bradley is the Publicist and Creative Strategist you find when you when your business or brand needs a catalytic boost to make it to the next level.   A visionary creative whose name will be spoken alongside the most celebrated communicators of her time, Taiisha stays abreast of modern media and communication that allows her to always be ready for the next big trend in the business world. With her incomparable formula for publicity strategy, creative design, and a network of A-List clients, colleagues, and media connections, Taiisha is Unstoppable! Connect with Taiisha ( (TikTok.com/@TaiishaBradley) (YouTube.com/TaiishaBradley) (Instagram.com/TaiishaBradley) (Facebook.com/TaiishaBradleyMA) Boldest Brand (Essence) (Black Enterprise) About the show Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by (Daniel Ocock) a (brand identity specialist) with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges. Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.