On today’s episode, Kunle is joined by Emmett Kilduff, CEO of The Fortia Group, an investment bank providing high-standard services to the lower middle market of the eCommerce sector. Emmett has been in investment banking pretty much his whole career but working with top corporates like Morgan Stanley and the American Bank, he was inspired to bring the kind of service these banks offer to big corporations to smaller eCommerce brands. His company has grown rapidly and is now providing services to hundreds of clients. Emmett’s passion for helping eCommerce brands has helped a lot of eCommerce brands succeed. Meeting Carlos Cashman has inspired him to create his third startup, The Fortia Group. The Fortia Group is focused on providing comprehensive financial solutions to eCommerce businesses. They use the latest technology to provide tailored solutions that help businesses grow and succeed. They are committed to helping businesses reach their goals. It’s an insightful episode as you’ll hear Kunle and Emmett talk more about exit strategies for brand owners/founders, valuation from the acquirers’ perspectives, and other tips for creating a flawless exit for eCommerce brands--- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

On today’s episode, Kunle is joined by Axel Bukowski, Co-Founder & CEO of Madden Analytics, a tool that creates a systematic inventory for brands to provide data for better business decision-making. Axel Bukowski found his interest in the eCommerce industry around 2010. He started his optical brand in Stockholm, Sweden in 2013 and has grown successful since. With his co-founder, Petter, they built Madden Analytics as a solution to the inventory pains of the optical brand which also became a successful venture. Axel and Petter are now focused on helping other eCommerce businesses with their analytics needs. Madden Analytics can be used by any brand in any industry but works perfectly for fashion brands, which face challenges in efficient inventory. Fashion brands can manage their inventory better by providing them with real-time insights into customer demand, inventory levels, and pricing. This helps them make better decisions and optimize their operations. It’s an insightful episode as you’d hear Kunle and Axel talk more about product inventory, the fashion industry, the trend of product demand, nearshoring, and solutions to inventory and forecasting problems.--- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io. Shopify If you have been following my journey here on this podcast, you'll know that I am a Co-founder at Octillion, a consolidator of digital-first good-for-you CPG brands. We acquire brands with a view to scaling them up. We currently have a portfolio of three brands all powered by the commerce platform Shopify.  Shopify is the global commerce platform that helps you sell at every stage of your business. From the “launch-your-online-store” stage to the “first-real-life-store” stage all the way to, “did-we-just-hit-a-million-orders-stage,” Shopify is there to help you grow. Whether you're selling scented soap or offering outdoor outfits, Shopify helps you sell everywhere from their all-in-one eCommerce platform to their in-person POS system. Wherever and whatever you're selling, Shopify has got you covered. Shopify helps you turn browsers into buyers with the internet's best converting checkouts, which is a whooping 36% better on average compared to other leading commerce platforms. You'll also sell more with less effort thanks to Shopify Magic, your AI-powered all-star. I remember the first brand we acquired was running on another platform with quite poor conversions. We made it a point of duty to get it migrated over to Shopify and our checkout conversions doubled.  What I love about Shopify is its ease of use. I don't think there are any other eCommerce platforms that beat its usability. Shopify powers 10% of all eCommerce in the US. Shopify is truly a global force powering Allbirds, Rothy’s, Brooklinen, and millions of other entrepreneurs of every size across 170 countries. Plus, Shopify's award-winning 24/7 help is there to support your success every step of the way because businesses that grow, grow with Shopify. Sign up for a $1 per month trial period at Shopify.com/ecommercex2. Go to Shopify.com/ecommercex2 to take your business to the next level today.

On this episode, we're joined by Adam, the founder of Magnet Monster, a leading email and SMS marketing agency. With 15 years of e-commerce experience, Adam shares a nine-step strategy for maximizing Black Friday and Cyber Monday campaigns. He emphasizes the significance of customer-centric approaches, advising businesses to focus on existing customer data, transparent communication, and aligning messaging across channels. Tune in for actionable insights to enhance your holiday marketing strategies.  --- SPONSORS:  This episode is brought to you by:  Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

On this episode, Kunle Campbell is joined by Kyra Richards, Head of Customer Success at Motion, a creative analytics app. They discuss social advertising strategies for Black Friday, Cyber Monday, and Q4. Kyra shares valuable insights, emphasizing the importance of research, adaptability, and timely creative asset preparation. She highlights the evolving landscape of hooks and messaging, incorporating trends from platforms like TikTok. Kyra also advises leveraging TikTok for mid-funnel engagement and using its insights to enhance Meta platform strategies.  --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

On this episode, we have a special guest, Bahadir, the CEO and Co-founder of Fabrikator, an innovative inventory management platform. Bahadir shares valuable insights on Black Friday Cyber Monday strategies for e-commerce executives. He emphasizes the importance of leveraging pre-orders as a research tool, creating multiple forecasts for different scenarios, and maintaining consistent ad campaigns even when products are out of stock. Tune in to discover how these strategies can transform your holiday sales game.  --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

On this episode, we're joined by Jared Ward, CEO of Luminous, a top-tier supply chain and inventory management platform for eCommerce. Jared shared three key tips for navigating the holiday season: strategic purchasing from international vendors, exploring financing options for cash flow, and aligning operations and marketing to ensure timely deliveries. Despite a dip in sales, optimism prevails for a strong Q4 performance. Stay tuned for more expert insights in the dynamic world of eCommerce. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

On this episode, we had the pleasure of speaking with Peter Beckman, the Co-founder and CEO of Treyd, a sell-first, pay suppliers later service helping eCommerce brands fund their growth. Peter shared valuable insights on maximizing cashflow during the holiday season. His tips? First, set the goal to emerge from the season with an empty inventory and a full bank account. Secondly, be aggressive, but smartly focus on contribution margin by bundling products and targeting existing customers. Lastly, make the most of your customer base for high conversions. These strategies will help you make the most out of this holiday season.  --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

On this episode of Q4 First Principles Growth Tips is Will Laurenson, the CEO, and Founder of Customers Who Click. Will emphasized three key strategies for retailers gearing up for the busy holiday season. First and foremost, he stressed the importance of adopting a mobile-first approach, urging retailers to thoroughly scrutinize their mobile user experience.   Secondly, he highlighted the power of using data to craft unique and appealing offers, emphasizing that understanding customer behavior can significantly enhance conversion rates. Lastly, he emphasized the importance of effective signposting, ensuring that customers are seamlessly directed to the best deals, whether it's through search, social media, or the website itself. These practical tips provide a valuable roadmap for retailers aiming to optimize their strategies and drive successful outcomes during the holiday rush. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

Dive into our exclusive podcast series, "First Principles Guidance for Q4". Brace yourselves for a week of daily, bite-sized episodes tailored to supercharge your e-commerce game. From expert insights on inventory management, cashflow, and operations to powerful strategies in email and performance marketing, we've got your Q4 success blueprint ready. No fluff, just actionable wisdom. Join us every day and transform the last 60 days of your year into a revenue powerhouse. Don't miss out—let's make this Q4 your best yet!--- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

On today’s episode, Kunle is joined by Kasper Sierslev, CCO of Zite, a platform that helps build in-house agencies so brands can utilize and maximize resources in an efficient manner. Heading the creative team of Maersk and a background in jazz music, Kasper marks the start of his colorful journey to be one of the builders of Zite. His deep understanding of the world of creatives enables him to provide valuable insights to brands and companies. He knows that by hiring the right people and setting aside time for the creative teams to breathe and find inspiration, the team can come together to produce high-quality work and foster an environment of creativity and innovation. Using Zite as an agency-building tool, brands can create in-house agencies of their own. Companies can take advantage of Zite's platform to utilize talents and resources efficiently. Zite's platform also provides insights and analytics to help companies make the best decisions for their business. It’s an interesting episode as you’d hear Kunle and Kasper talk more about building an in-house agency, allocating staff, balancing between in-house staff and external agency, setting a workflow organization, and a fascinating story about a ring sizer app. --- SPONSORS:This episode is brought to you by:Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

On today’s episode, Kunle is joined by Michael Ross, Chief Scientist at EDITED, a software platform that combines different data to provide holistic views and insights to businesses. When Michael Ross began his career as a consultant for McKinsey and Company in the 1990s, eCommerce was just coming into its own and the Internet was becoming increasingly popular. His ability to see the opportunity and ride the waves of the eCommerce space made him a pioneer in this space. Michael shares his insights about the eCommerce space being customer-centric. It is the secret to most successful businesses and brands in the eCommerce space. Also, according to him, a company should be able to bridge data with creatives as it will provide the best assistance when it comes to the decision-making part of its operations. It’s a brilliant episode as you’ll hear Kunle and Michael talk more about customer value, customer base growth and health, the combination of data and creatives, and views on the digital marketing space. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

On today’s episode, Kunle is joined by Zach Schubert, Founder of Qerā Marketing, an eCommerce agency creating solutions for brands having trouble with optimization and marketing. Growing up in a Christian family, Zach was taught early on and became passionate about helping people. Thinking that nonprofits would be the answer to his calling, he went and worked in nonprofits but the environment was not great for him. When the pandemic started, he worked as a freelancer on Upwork. He knew he lacked skills in being an operator so he outsourced the work to experts while he looked for clients they could work with. Thus, his idea for Agency Domain was conceived. Agency Domain is an agency that is doing lead generation for different businesses. Only a few months from their start, Agency Domain grew from 10 to 100 employees. Zach’s sister, who is now the COO of the agency, helped it grow after her sister decided to retire from the army. With discipline and genuine belief in the agency’s mission, the siblings continue to grow the agency while also sharing with other people their strategies. It’s a compelling episode as you’d hear Kunle and Zach talk more about lead generation, the Agency Domain’s processes and strategic funnels, Zach’s experience in Upwork, and the Capital Club mastermind. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

On today’s episode, Kunle is joined by Charlotte Broadbent, the Country Lead for Faire, a wholesale platform empowering retail and eCommerce brands to creativity and a goal of global growth or expansion. "Being open to unexpected turns in the road is an important part of success." - Condoleezza Rice. Charlotte Broadbent's success as the Country Lead of Faire was an unexpected turn of events. She was previously a COO  of an international fine jewelry brand and retailer, but was able to leverage her experience and knowledge to successfully transition into her role at Faire. Through her hard work and dedication, she was able to quickly rise in the ranks and become the Country Lead. Faire is an online wholesale platform that helps retailers find unique products from emerging brands and independent makers. Faire provides retailers with access to thousands of products and offers flexible terms, low minimums, and free returns. It also offers tools to help retailers streamline their ordering process and manage their inventory. It’s an insightful episode as you’d hear Kunle and Charlotte talk more about onboarding with Faire, wholesaling and its inefficiencies, Faire’s programs, the trends in Q4 2023 going to 2024, and the challenges and strengths of the retail and entrepreneur space. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

On today’s episode, Kunle is joined by Ben Leonard, Co-Founder of EcomBrokers and eCommerce consultant helping brands build their identity, preparing owners for their silky-smooth exits from their businesses. Sometimes, the best things happen unexpectedly. Ben was inspired by his hometown in Aberdeenshire and worked as an environmental advisor until he fell ill in 2016. The drastic changes that his heart condition created affected him mentally and physically. However long it took and with the help of his family, Ben eventually found the silver lining in his situation. He is great at doing eCommerce. Fast forward to three and a half years later, Ben was able to grow his business to an annual revenue of $6 million through his brand-first approach. In the process of selling his business, he was met with grueling tasks in the acquisition process which led him to co-build EcomBrokers. A big believer in brand identity himself, Ben and the EcomBrokers’ team work to preserve the brands’ identity while opening more doors of opportunity for the business and smoothing the acquisition process for both sellers and buyers. It’s an insightful episode as you’d hear Kunle and Ben talk more about brand-building, Amazon and different channels, the future of emails, EcomBroker’s M&A processes and deal sizes, and Ben’s new book. ---SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

On today’s episode, Kunle is joined by Jordan Doughty, Director of OHM, a marketing agency helping eCommerce brands with their email, SMS and direct mail marketing. Inspired by both of his parents who own their businesses, Jordan has always set his eyes on finance, and building his own business was his ultimate goal. Email marketing was introduced to him when he started testing the waters of eCommerce through dropshipping. Seeing the opportunity in emails, he built his own agency called OHM, which he currently manages in Dubai. With a clear vision of what his agency does, Jordan is able to help countless brands in optimizing their email marketing. For Jordan, there is a lot of opportunity in email marketing, especially for young brands that are “resource-constrained” and are looking to increase their revenue. OHM now caters to brands from the US and Australia.  It’s an insightful episode as you’d hear Kunle and Jordan talk more about how to optimize email marketing per revenue, the importance of acquisition and retention, setting up your own funnel, the email’s design and content, partnerships, and tools to make email marketing easier.---SPONSORS:This episode is brought to you by:TreydThe 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

On today’s episode, Kunle is joined by Maxim Gelmann, Founder or Chief Stroodle of Stroodles Eco-Tableware, a company that produces sustainable, fun and edible tableware products. What is more fun than straws, plates, cups and spoons that are edible? The idea of pasta straws and chocolate spoons was from Maxim’s love for fun and adventure and his advocacy for sustainability. As a big believer of serendipity and randomness and out-of-the-box things, he was able to build Stroodle within a few years and it has been steadily expanding. As people get more and more educated about plastics and its effects to our nature, Stroodles gives people the option to start and maintain a sustainable life. Stroodles’ products caters kids and adults alike. While Stroodles is focused on EU and the UK market for now, the Chief Stroodle has its vision to expand over the US market. It’s an insightful episode as you’d hear Kunle and Maxim talk more about the journey of Stroodles, its target markets, financing, Maxim’s vision for Stroodles and Stroodles’ advocacy for sustainability. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

On today’s episode, Kunle is joined by Izzy Rosenzweig, CEO of Portless, a D2C logistics firm with faster lead times and more cost-efficient delivery fees. Izzy is a third generation of businessmen with very humble beginnings. His grandfather was Holocaust survivor with his entire family killed in Poland. When he went to Canada, he started a dress manufacturing business with nothing but experience. The company went well for over 30 years. Izzy’s father also joined the company, which opened Izzy’s eyes in the world of business and hardwork. The idea of Portless started when Izzy saw the evolution of the logistics business, especially on the innovation that started in the 1980s. With the help of ex-Alibaba execs, Izzy was able to turn Portless from an idea to one of the fastest and cheapest D2C logistics internationally. They only take, on average, 6 to 8 days from ordering to being delivered to the customer which contributes to the best customer experiences and as a business, a faster cashflow. It’s an insightful episode as you’d hear Kunle and Izzy talk more about logistics model, packaging and lead times, quality control, tax implications of logistics in different countries, and the opportunities in international logistics.--- SPONSORS: This episode is brought to you by: Tidio This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

On today’s episode, Kunle is joined by Garret Akerson, Co-Founder of Kindred Bravely, a maternity and breastfeeding apparel brand founded in 2016 along with his wife Deeanne. Kindred Bravely is a case study in female entrepreneurship and innovation which is a testament of achieving a three-year revenue growth of 8,544%. Running a profitable business is a challenge at the best of times. But if you don’t have a handle on your numbers, this challenge can become insurmountable. It’s fair to say that almost every business owner already recognises the power of data, and many spend a lot of money on analytics tools as well. But simply having your numbers on hand is very different from truly understanding them. Herein lies the difference between the truly profitable businesses and the rest of the pack. In this episode, Kunle and Garret talk about scaling a business with typically low-LTV products to over $30 million in revenue. You will get to hear about what it takes to deleverage from Amazon, knowing which metrics to track, why using spreadsheets still works and tips on running a business with your partner. This is a great episode for business owners and operators. --- SPONSORS: This episode is brought to you by: Tidio This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

Welcome to a paradigm where metrics breathe life into accountability. In a world surpassing $30 million in achievement, team members defy the allure of automated APIs. Instead, they personally contribute their numbers weekly, accompanied by explanations for every variance. This practice births a dashboard that transcends time, preserving historical metrics and insightful annotations since 2018. It's a symphony of discipline and ownership, where data paints a vivid picture of growth, and each member holds a brush that adds strokes of understanding to the canvas of success.---SPONSORS:  This episode is brought to you by: Tidio Today's episode is brought to you by Tidio, the top-rated customer experience management platform for online businesses. With Tidio, elevate your sales through personalized shopping experiences. Their state-of-the-art automated chatbots not only engage customers but also provide product recommendations and exclusive discounts based on their behaviors driving higher conversion rates.  That's not all, Tidio significantly reduces the load on your support team. It's advanced AI chatbot called Lyro swiftly answers 70% of recurring customer inquiries and so eliminates the need for human intervention. Boost customer satisfaction and amplify your sales with Tidio. For our listeners, there's an exclusive offer, visit Tidio.com/2X and receive a special 20% discount, or begin with a free plan and consider upgrading later. Don't miss out.

In the realm of business growth, a well-defined roadmap and cost understanding are essential. But true success goes deeper—balancing growth with profitability. The key lies in tracking specific metrics that unveil your business's core. Sales across channels like Amazon and Shopify pinpoint growth sources. Yet, margins hold the real story. Starting with gross margin—sales minus product costs, fees, and more—you decode your earnings.  Contribution margin after marketing follows, revealing true value post-advertising. Net operating margin, akin to bottom-line clarity, reflects overall financial health. Amid visible metrics, cash flow's dance defies predictability. Regular review—monthly profit and loss, balance sheet, and cash flow—breeds familiarity with trends, taming uncertainty. This dialogue is a compass for financial decisions, charting a steady course through restocks and deposits. In essence, it's foresight, strategic planning, and metric mastery driving a thriving business voyage.--- SPONSORS: This episode is brought to you by: Treyd I want to take a moment to talk about a service that has made a significant impact on product launches for eCommerce brands called Treyd. Treyd first hit the market in early 2020 and has since become the go-to financing option for over 500 brands including big names like Rowsome. In one sentence, Treyd can be described as the ultimate solution for purchasing inventory allowing retailers to sell first and pay suppliers later. As an eCommerce brand owner myself, I can't emphasize enough how helpful Treyd has been for our business. Their unsecured funding and credits model, which takes into account the current financial health of a business, has allowed us to access financing without worrying about collateral. We've improved our cashflow by avoiding upfront supplier payments and freeing up funds. This has enabled us to invest in larger orders, expand our product range, and even negotiate supplier discounts.  Let me tell you, the flexibility is amazing. Treyd offers a pay-as-you-go model with a flat and transparent fee, which means you only use it when you need to. No hidden costs or long-term commitments, just a simple and effective way to manage our inventory financing. The best part is Treyd works independently of eCommerce platforms and requires minimal onboarding. It doesn't matter if you are a founder, CEO, CFO, or part of the finance team, Treyd can be a game changer for your business. With taglines like, “Sell First. Pay suppliers later. Snooze your supplier invoices.”  With Treyd, it's clear that Treyd is all about empowering businesses like ours to import the goods we need now while handling the invoice and allowing us to pay up to 120 days later. If you are in the eCommerce space and looking for a smart, flexible financing solution, I highly recommend giving Treyd a try. Visit their website on Treyd.io to learn more and get started today.