BSS9 – Super Trouper – Creating a brand

Blue Sky Stinking

11-04-2019 • 30 mins

Timings 00:19 - Scene 9.1 Can a logo be to super? 06:08 - Scene 9.2 A hand on the brand 09:24 - Discussion with Tom Gamblin 10:13 - What makes a brand? 12:45 - Is it all about the logo? 13:15 - Are logos difficult to create? 14:55 - A customers view on the logo 16:07 - Good and bad logo design approaches 17:48 - Other aspects of 'brand' 19:42 - Applying the brand 21:45 - Consistency is key 22:30 - Internal marketing resources 24:50 - Doing a rebrand 27:12 - Using real data, avoiding assumptions 28:00 - Top tips 31:07 - What's next? Useful Information Building a brand How to Start Your Own Brand From Scratch in 7 Steps - Article (Shopify) The Basics of Branding - Article (Entrepreneur) For inspiration, Logopedia - site (Fandom.com) How to Develop a Unique (& Memorable) Brand Identity in 2019 - Article (Hubspot) Top tips for ...(@00:00) Never rush into branding Discover what your customers want Thank how the brand wi

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