BSS10 – Waterloo – Digital Marketing

Blue Sky Stinking

18-04-2019 • 0 seconds

Timings 00:24 - Scene 10.1 - Socially Inept 04:00 - Scene 10.2 - That went went, not 06:02 - Discussion with Amanda Williams 08:26 - Marketing is not a dirty word 09:43 - Social media dangers 10:34 - Picking your "party" 11:52 - The 80/20 content rule 12:33 - White paper - Online harm 13:38 - Better social approach 15:48 - Closed Facebook groups 17:06 - Email shots and purchasing lists 19:06 - Due diligence 20:50 - Legitimate Interest... or not 25:30 - Digital Marketing pitfalls 28:46 - The Non-digital marketing mix 30:00 - What's missing in Sydeline? 31:10 - Agile marketing strategy 32:54 - Top tips 33:48 - The future for Sydeline? 36:01 - What's next? Useful Information Essential Privacy Reading (@12:33) Online Harms - Executive Summary page (gov.uk) Online Harms - Full Whitepaper PDF (gov.uk) Mark Ronson - So You've Been Publicly Shamed - book (Amazon) What are PECR? - Site (ico.org.uk) Top tips for compliant digita