Pinterest Marketing for ESL Teachers

BabelTEQ Podcast

01-04-2022 • 48 mins

You’ve all probably heard of Twitter and Reddit, two popular social media platforms. But what if I told you there was another platform which has more active monthly users than either of those platforms?

I’m talking about Pinterest.

Pinterest’s user demographics make it an especially attractive marketing opportunity for independent ESL tutors who are focused on the young learner market. It's the platform of choice for Tiger Moms.

Pinterest user demographics skews toward women (and higher income brackets than average).

So today we are going to learn a lot more about “Marketing Your ESL Service on Pinterest”.

My guest, Melanie Boyd, helps entrepreneurs design a career and lifestyle, with purpose and passion through Pinterest management and strategy.

Her educational background is in Communication Disorders and in E-Learning. She has almost 5 years’ experience working with young language learners through VIPKID. She is currently the owner of Melanie Boyd Creative where she offers support as a Pinterest Account Specialist.

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