John Espirian is a relentlessly helpful® LinkedIn® nerd, trainer and consultant who created his own paid community - Espresso+. We delve into the process John followed to move from a predominantly consulting and training business to a community leader.  The key moments in this episode are: 00:00 Introduction and Welcome 00:13 Transition from Consulting to Community Building 00:50 Origin of Espresso+ 01:29 The Birth of Espresso+ Community 03:06 Challenges and Lessons Learned in Building a Paid Community 04:15 Managing Community Size and Growth 06:16 The Espresso+ Community: An Overview 07:19 The Ideal Member Profile for Espresso+ 10:38 Benefits of Leading a Community 16:06 The Future of LinkedIn and Community Perspectives 24:25 Uplift Live: A LinkedIn Focused Conference 29:06 Final Thoughts and Advice for Aspiring Community Builders Connect with John Espirian on LinkedIn - https://www.linkedin.com/in/johnespirian/ Get Tickets to Uplift Live 2024 here:  uplift-live.com ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands, as well as a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel  - https://www.youtube.com/@LinkedInForB2BGrowth www.b2bgrowthco.com #communitybuilding #linkedIn #b2bgrowth

The co-authors of the world's first and only book dedicated to LinkedIn Company Pages meet to discuss the significant changes they noticed in updating their book Business Gold. More importantly, where do they think the future of business page success lies? The key moments in this episode are:00:00 Introduction and Welcome00:18 Discussing the Second Edition of Business Gold00:40 The Evolution of LinkedIn Company Pages01:36 The Origin Story of Business Gold02:29 The Power of LinkedIn and Collaboration03:42 Changes in LinkedIn Pages Over the Years07:20 The Shift Towards Pay-to-Play on LinkedIn14:42 The Importance of Company Pages in 202405:39 The Power of Newsletters and Events on LinkedIn27:35 The Importance of Utilising Page Invites28:33 Closing Remarks and Future Plans Connect with Lynnaire Johnston on LinkedIn - https://www.linkedin.com/in/lynnairejohnston/ Buy the book Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages on Amazon - https://getbook.at/BusinessGold ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel  - https://www.youtube.com/@LinkedInForB2BGrowth #linkedin #linkedincompanypages #linkedinbusinesspages

This is your ultimate guide to improving your LinkedIn Company Page performance. This episode is for you if you want to grow your Page followers or get more reach and engagement.  The second edition of the international best-selling "Business Gold - Build Awareness, Authority and Advantage with LinkedIn Company Pages" is out, and to celebrate, Michelle J Raymond - Pages Expert, will answer the most frequently asked questions she gets from LinkedIn Company Page Admins. Listen to Michelle's expert tips on how you can grow your page followers, growth and engagement fast with the latest strategies. The key moments in this episode are: 00:00 Introduction and Celebrating 100 Episodes 00:46 The Importance of LinkedIn Company Pages 02:09 Growing Your Company Page Followers 04:53 Leveraging Employee Engagement for Company Page Growth 08:56 Creating Quality Content for Your Company Page 10:40 Utilising LinkedIn Live Events and Audio Rooms 20:38 The Power of LinkedIn Newsletters 26:40 Understanding LinkedIn's Boost Function 30:59 Managing Employee Representation on Your Company Page 33:14 The Role of Showcase Pages 35:47 Exploring the My Company Tab 37:48 Conclusion and Looking Forward Buy the Second Edition of Business Gold on Amazon 17th November - https://getbook.at/BusinessGold Buy your ticket to Social Media Marketing World - San Diego (USA) February 18-20, 2024 -  https://www.socialmediaexaminer.com/smmworld/?sme=186 ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands, as well as a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel  - https://www.youtube.com/@LinkedInForB2BGrowth www.b2bgrowthco.com #linkedin #linkedincompanypages #linkedinbusinesspages

When did you last take time to reflect on your business and social strategy? Chances are it's been a while and things have slipped out of alignment. Wanita Z discusses how a brand strategy assessment could be just what you need to level up and grow your business. The key moments in this episode are: 00:00:00 Introduction 00:01:08 Why is it important to take time out to do a business strategy assessment? 00:02:45 How would you address the common misconception that strategy is solely focused on the future? 00:11:14 What areas do you recommend are included in the strategy assessment? 00:21:35 How often should businesses review their strategy? 00:26:28 The 5 Whys tool to assess products and services Connect with Wanita Z on LinkedIn - https://www.linkedin.com/in/wanitaz/ ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel - https://www.youtube.com/@LinkedInForB2BGrowth #businessstrategy #brandassessment #b2bgrowth

Creating video content on LinkedIn in its many different formats can be a very powerful tool for business growth. Tanya Smith is a premier video coach, savvy business strategist, and the charismatic host of Stream Like a Boss TV. She joins the show this week to share her actionable strategies you can implement today. The key moments in this episode are: 00:00:00 Intro 00:01:05 Tips to Getting Content Made Consistently 00:05:27 The Video Content Sweet Spot 00:12:13 Topic Selection for Videos for Business 00:18:21 Video Formats to Start With 00:23:51 Videos that Sell Connect with Tanya Smith on LinkedIn - https://www.linkedin.com/in/getnoticedwithvideo/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel  - https://www.youtube.com/@LinkedInForB2BGrowth #linkedin #video #contentcreator

If you struggle to create, produce and distribute content on LinkedIn and other social media platforms, rather than get overwhelmed, get organised. Stephen G. Pope joins the show to show us how content can be effortless with suitable systems. The key moments in this episode: 00:00:00 Intro 00:00:29 When manual content processes stop working 00:08:40 Common misconceptions about automating LinkedIn content 00:11:19 Business planning for content automation 00:14:48 Specific tools or systems for streamlining content processes 00:19:31 Power of Repurposing  00:22:20 What is the root cause of your overwhelm? 00:24:59 Wrap Up Connect with Stephen G. Pope on LinkedIn - https://www.linkedin.com/in/stephengregorypope/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands, as well as a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel  - https://www.youtube.com/@LinkedInForB2BGrowth www.b2bgrowthco.com #linkedin #contentstrategy #ContentMarketing

Over 1M LinkedIn impressions and 850% growth based on the previous 365 days! How did Michelle J Raymond achieve this if reach is down on LinkedIn? The good news for you is that she shares exactly how in this episode, and you can too. Michelle offers practical strategies for navigating the platform and achieving growth, despite the perceived decline in reach. The key moments in this episode are -  00:00:00 What is reach and engagement on LinkedIn?00:00:23 Outsmarting the LinkedIn algorithm. 00:03:49 Comparison-itis and progress on LinkedIn. 00:09:33 Slow and steady wins. 00:13:07 LinkedIn algorithm and going viral. 00:15:13 LinkedIn algorithm confusion. 00:20:22 Supporting others for reciprocity. 00:24:07 Quality over quantity. 00:28:10 Real conversations that matter. 00:32:47 Quality over quantity. 00:34:50 Wrap up ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins  LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel - https://www.youtube.com/@LinkedInForB2BGrowth #linkedin #linkedincontent #linkedintips

It's one thing to build a personal brand or company brand on LinkedIn; it's another to get employees on board to become advocates for the brand. Yet businesses that invest in this area are able to scale their impact and generate business growth. Before rushing in, listen to this episode to learn how you can get started and avoid some of the common pitfalls. The key moments in this episode are: 00:00:00 - Introduction 00:01:18 - Employee Advocacy - how is it different to building a personal brand on LinkedIn? 00:05:11 - What are the benefits for the business and participants of employee advocacy? 00:12:06 - What's the biggest mistake you come across with employee advocacy launches? 00:15:07 - How do you launch a happy employee advocacy pilot? 00:20:33 - What are the measures of a successful pilot employee advocacy program? Connect with Andrew Seel on LinkedIn - https://www.linkedin.com/in/andrewseel/ How to run a happy employee advocacy pilot? Download here -  https://www.wearetogethr.io/how-to-run-a-happy-employee-advocacy-pilot/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel -https://www.youtube.com/@LinkedInForB2BGrowth #employeeadvocacy #linkedin #b2bgrowth

Employer brand isn't the "pretty pictures and better job postings team," says this episode's guest James Ellis. If it's not this - what is it, and why should your business be investing in building an employer brand on LinkedIn? The key moments in this episode are: 00:00:00 Introduction 00:02:23 How do you define employer branding? 00:05:18 Why does employer branding exist? 00:15:37 Does employer branding apply to small business too? 00:22:59 Which team is best suited to run employer branding? 00:25:49 Employer Branding on LinkedIn Best Practices Connect with James Ellis on LinkedIn - https://www.linkedin.com/in/thewarfortalent/ Buy James’s book Employer Branding for Small Business here.  ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel - https://www.youtube.com/@LinkedInForB2BGrowth #employerbranding #linkedin #b2b

Want to generate maximum return for the time your business spends on LinkedIn? With new features being launched, and changes to the algorithm, knowing what is working and what isn't is critical for success. This week Sarah Clay - LinkedIn Trainer  joins the show to discuss with Michelle their latest research and strategies. The key moments in this episode are: 00:00:00 Introduction 00:01:43 What have you found is working on LinkedIn? 00:03:53 What have you found is not working on LinkedIn? 00:10:00 LinkedIn Announcement - Algorithm Changes 00:17:06 How do we incorporate Company Pages into a LinkedIn strategy 00:19:50 How much time should I spend on my Company Page versus my personal profile? 00:23:43 The rise of AI features on LinkedIn - the good, the bad and the ugly 00:30:27 Employee advocacy - where is time best spent? Connect with Sarah Clay on LinkedIn - http://linkedin.com/in/sarah-clay ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel -https://www.youtube.com/@LinkedInForB2BGrowth

What is a brand led business strategy and why does it matter for B2B businesses in 2023? This week's guest Melissa Packham shares how brands that are led by their values can navigate uncertain times. The key moments in this episode are:00:00:00 Introduction 00:01:23 Why are values an important part of branding? 00:04:08 How do you strike the balance between incorporating values and not sounding overly promotional or forced? 00:15:14 How do brand values help in uncertain times? 00:18:10 What are some creative ways to showcase a B2B company's brand values through LinkedIn posts, articles, or videos 00:24:46 How do you measure the ROI of investing in brand values as part of your business strategy? Connect with Melissa Packham on LinkedIn - https://www.linkedin.com/in/melissapackham/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel - https://www.youtube.com/@LinkedInForB2BGrowth #branding #purposedriven #b2bgrowth #brandvalues

Have you ever wondered what the secret sauce is behind educational content that not only informs but also engages? Are you struggling to make your LinkedIn posts stand out in the crowded B2B space? Former journalist Kelsey Kloss will unpack what it takes to create educational LinkedIn posts that truly resonate with your target audience. The key moments in this episode are: 00:00:00 - Introduction 00:02:06 - Making Educational Content Effective 00:06:34 - Building Authenticity into Content 00:09:12 - Being Your Authentic Self on LinkedIn 00:11:07 - Sharing Genuine Stories 00:13:10 - Importance of Avoiding Buzzwords and Jargon 00:14:49 - Authenticity and Genuine Content 00:17:43 - Five Ways to Create Helpful Content 00:22:14 - Incorporating Storytelling into Educational Content 00:25:01 - Building Trust Through Storytelling 00:26:41 - The Power of Adding Detail 00:27:55 - Putting Audience First 00:29:02 - Creating Content for Others 00:29:14 - Wrap up Connect with Kelsey Kloss on LinkedIn - https://www.linkedin.com/in/kelsey-kloss-creatives/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands as well as a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel - https://www.youtube.com/@LinkedInForB2BGrowth  #contentmarketing #linkedin #contentstrategy

Have you heard these myths about LinkedIn Live? Myth #1: LinkedIn Live is only for big brands with large budgets. Myth #2: LinkedIn Live is difficult to set up and use. Myth #3: LinkedIn Live is not effective for B2B outreach. In this episode, our guest Gillian Whitney, will debunk these myths and reveal the truth about how LinkedIn Live can amplify your B2B outreach and engagement. The key moments in this episode are: 00:00:00 - Introduction 00:01:35 - Why LinkedIn Live? 00:03:38 - Funny Moments on LinkedIn Live 00:06:42 - Embracing Imperfection in Live Streams  00:08:18 - Various Uses of LinkedIn Live for Businesses  00:13:23 - Pros and Cons of Going Live on LinkedIn  00:14:09 - Repurposing Live Streams 00:15:33 - Finding the Right Format  00:18:34 - Benefits of Having Guests  00:19:26 - Setting Employees up for Success  00:25:52 - Making Your Videos Stand Out  00:26:36 - The Power of Repurposing Content  00:27:44 - Tools for Content Repurposing  00:29:26 - Leveraging LinkedIn Live for Business Growth  00:30:59 - Conclusion and Appreciation Connect with Gillian Whitney on LinkedIn - https://www.linkedin.com/in/gillianwhitney/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel  - https://www.youtube.com/@LinkedInForB2BGrowth #linkedinlive #b2b #linkedin

Emma Wright was behind the visual rebrand for Michelle J Raymond and B2B GROWTH CO - LinkedIn B2B Strategy & Training. In this episode we talk through the process, why it's important and how finding the right partner to work with is so important. The key moments in this episode are: 00:00:00 - Introduction 00:00:38 - Knowing When to Rebrand 00:03:08 - Fear of Investing in Rebranding 00:05:10 - Importance of Visual Rebranding  00:07:21 - Operation Rebrand Experience  00:12:55 - Importance of Personal Alignment in Design  00:13:44 - Different Skills in Graphic Design  00:14:50 - Collaboration and Idea Generation  00:15:38 - Overcoming Design Challenges  00:17:09 - The Power of Intentional Rebranding 00:24:49 - The Importance of Consistency in Branding 00:26:20 - Visual Brand Alignment and Reflecting Ideal Clients  00:27:36 - Presenting the Current Version of Your Business 00:28:41 - The Challenges and Rewards of Rebranding  00:30:44 - Taking the First Step in Rebranding Connect with Emma Wright on LinkedIn - https://www.linkedin.com/in/emmawrightaus/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel  - https://www.youtube.com/@LinkedInForB2BGrowth #linkedin #b2bgrowth #branding

Do you want to increase your success rate with cold outreach messages? Are you tired of sending ineffective, irrelevant messages that don't get results? In this episode, our guest Laura Khalil will share the solution to help you achieve your desired outcome. She will provide valuable insights on how to avoid the pitfalls of bad cold outreach messages and offer practical tips to improve your approach. Don't miss out on this opportunity to enhance your outreach strategy and start seeing better results. The key moments in this episode are: 00:00:00 - Introduction 00:00:40 - Marketing vs Selling 00:04:30 - Preparing for Cold Outreach 00:09:03 - Choosing a Target Market 00:11:36 - How to Target with Cold Outreach 00:14:08 - Choosing the Right Target Market 00:15:54 - Defining Your Target Market 00:19:06 - Overcoming the Fear of Cold Outreach 00:23:21 - Avoiding Spammy Cold Outreach Messages 00:28:22 - Importance of Boundaries and Respect 00:29:06 - Building Receptive Relationships 00:30:19 - Quantity Matters in Cold Outreach 00:31:47 - Cold Outreach Works with Consistency 00:35:39 - Consistency and Progress over Perfection Connect with Laura Khalil on LinkedIn - https://www.linkedin.com/in/laurakhalil/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel  - https://www.youtube.com/@LinkedInForB2BGrowth #sales #socialselling #b2bgrowth

The term "Thought Leader" gets used a lot on LinkedIn, and this week's guest Ashley Faus is here to challenge the notion that posting content equals thought leadership. If it isn't that, what is it?  Ashley Faus challenges the idea of outsourcing originality, ignites the power of personal thinking, and tackles the conflict between tools and true depth of ideas. The key moments in this episode are: 00:00:00 - Introduction 00:00:21 - Defining Thought Leadership 00:02:27 - Elements of Thought Leadership 00:05:46 - Self-Identification as a Thought Leader  00:09:21 - Rareness of Thought Leadership  00:10:21 - Four Pillar Framework for Thought Leadership 00:13:32 - The Evolution of Thought Leadership  00:14:54 - Reevaluating the Numbers 00:16:21 - Starting the Journey to Thought Leadership  00:19:46 - The Importance of Practice and Evolution  00:22:33 - Being Contrarian vs. Depth of Ideas 00:26:43 - Can You Be a Thought Leader with a Ghostwriter or AI? 00:27:36 - The Role of Thinking in Thought Leadership 00:28:43 - Thought Leadership Extends Beyond LinkedIn 00:30:05 - The Limitations of Ghostwriting and AI Connect with Ashley Faus on LinkedIn - https://www.linkedin.com/in/ashleyfaus/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands as well as a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel  - https://www.youtube.com/@LinkedInForB2BGrowth www.b2bgrowthco.com #linkedin #thoughtleadership #b2bgrowth

Join me on a journey of self-discovery and evolution as I undergo a rebranding process that will shape the future of my business. But what happens when I'm torn between catering to two distinct client bases and faced with the challenge of redesigning my website? Tune in to find out how I navigate through this difficult decision and what it means for the future of my brand and how it can help those that are considering a rebrand of their own.  The key moments in this episode are: 00:00:00 - Introduction 00:01:27 - The Process of Rebranding 00:03:06 - Discovering Her Niche 00:09:02 - Feeling Lost and Finding Purpose 00:11:29 - The Evolution of Her Brand 00:13:47 - Questioning the Rebranding Decision 00:15:05 - Embracing Change and Self-Belief 00:17:25 - The Importance of Planning and Asking for Help 00:19:29 - Using Chat GPT for Branding 00:21:46 - Overhauling the Visual Brand 00:27:53 - Nobody Cares 00:28:52 - Lessons Learned 00:30:33 - Profile Overhaul 00:31:35 - Taking Time 00:33:46 - Future Plans ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel  - https://www.youtube.com/@LinkedInForB2BGrowth #linkedin #b2bgrowth #linkedinads

Discover the hidden potential of LinkedIn for personal and business branding: my guest this week is Olga Andrienko - VP of Brand Marketing Semrush, and we ask her advice on how teams can get great results by building a community and empowering employees to build their personal brands. The key moments in this episode are: 00:00:00 - Introduction  00:00:21 - Olga's journey on LinkedIn  00:02:43 - The difference between building a business brand and a personal brand on LinkedIn  00:07:12 - The importance of founder branding on LinkedIn  00:11:10 - The ability of founders to inspire and lead by example  00:15:35 - Building Brand Identity Through Unique Marketing Tactics 00:16:09 - The Shift Towards Fun and Different Marketing Approaches 00:17:13 - The Power of Building a Brand Community 00:18:29 - The Importance of Engaging with Customers Publicly  00:22:44 - Encouraging Employees to Talk About the Brand Connect with Olga Andrienko on LinkedIn - https://www.linkedin.com/in/olgandrienko/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel  - https://www.youtube.com/@LinkedInForB2BGrowth #branding #brand #b2bgrowth #brandcommunity #employeeadvocacy

If you're feeling frustrated and overlooked on LinkedIn despite putting in hours of effort into creating content, then you are not alone! Many B2B professionals are experiencing the same struggle, where their posts go unnoticed and fail to generate meaningful engagement or leads. Jess Cook shares her secrets to creating content that surprises to ignite the spark.  The key moments in this episode are: 00:00:00 - Introduction 00:00:25 - Journey on LinkedIn 00:02:03 - Content for Impact 00:03:48 - Repurposability 00:06:51 - Choosing the Right Channels 00:13:24 - The Old Way vs. the Smarter Approach 00:14:28 - The Importance of Organizing Content 00:15:33 - Balancing Value and "Confetti" Moments 00:19:57 - Going the Extra Mile for Customers 00:26:59 - Conclusion Connect with Jess Cook on LinkedIn - https://www.linkedin.com/in/jesscook-contentmarketing/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands, as well as a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel  - https://www.youtube.com/@LinkedInForB2BGrowth #contentmarketing #linkedIn #b2bgrowth

Do you want to master the art of captivating your audience with your voice? Are you looking for the key to delivering impactful messages that leave a lasting impression? Nausheen I. Chen joins this episode, and we uncover the secrets to harnessing the power of your voice in content creation on LinkedIn and beyond. The key moments in this episode are: 00:00:00 - The Journey to Building a Personal Brand 00:06:04 - The Impact of Voice on Perceived Authority  00:09:33 - Dealing with Nerves in Public Speaking  00:19:04 - The Power of Vocal Warm-ups  00:14:43 - Trick your brain for productivity 00:15:18 - Focus on helping others  00:16:44 - Tips for recording videos alone 00:18:02 - Don't let equipment hinder you  00:23:46 - Eliminating filler words 00:28:32 - The Importance of Making Information Entertaining and Appealing  00:29:50 - Building Trust through Engagement and Interaction 00:30:34 - Avoiding Authority Undermining Mannerisms  00:31:33 - Taking Control of Little Things to Enhance Communication  00:32:23 - Starting to Speak and Create Content without Waiting for Permission Connect with Nausheen I Chen on LinkedIn - https://www.linkedin.com/in/nausheenichen/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel  - https://www.youtube.com/@LinkedInForB2BGrowth #linkedin #b2bgrowth #contentcreator #publicspeaking