What's hot and what's not regarding Content Marketing Strategy for B2B Marketers right now? Michelle J Raymond asks Robert Rose his thoughts on some topics that continue to cause debate in content marketing. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:44 Diving Deep into Content Marketing Strategies for 202401:33 Quality Over Quantity: The Winning Content Marketing Formula07:08 Leveraging AI in Content Marketing: Boon or Bane?15:36 Exploring Underutilised Platforms for B2B Marketing Success23:59 Mastering Content Strategy: Owned Media and First-Party Data29:00 Final Thoughts and Actionable Tips for 2024 Connect with Robert Rose on LinkedIn -  https://www.linkedin.com/in/robrose/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #contentmarketing #B2B

Katie Brinkley joins Michelle J Raymond to explore the vital role of social media in leadership and brand growth. Discover why CEOs and business leaders must maintain an active social media presence, the best practices for choosing platforms that align with their goals, and how innovative content can enhance engagement. They also delve into Katie's insights from her book "The Social Shift," discussing why leaders should consider leveraging YouTube and podcasts to broaden their impact and connect more deeply with their audience. Get actionable tactics to leverage social media to propel your leadership and B2B growth. The key moments in this episode are:00:00 Kicking Off with 90s Hip Hop Vibes 01:23 The Power of LinkedIn for Business Leaders 02:22 Addressing Skepticism Towards Social Media Presence 04:27 The Importance of Social Media Presence in Leadership 08:06 Choosing the Right Platform and Strategy for Social Media Success 15:17 The Role of Content and Authenticity in Social Media 25:59 Embracing Long-Form Content: Podcasts and YouTube 30:35 Final Thoughts and Actionable Tips Connect with Katie Brinkley on LinkedIn -  https://www.linkedin.com/in/katiebrinkley/ Grab your copy of The Social Shift at - www.katiebrinkley.com/book ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #branding #thoughtleadership

Michelle J Raymond and guest Latasha James discuss the trends they see for LinkedIn Marketing.  Personal and business brand visibility is the goal, and they share actionable tips on how to get there. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show!00:25 Exploring Social Media Marketing World: Trends and Insights02:03 The Power of LinkedIn for Social Media Managers04:27 Overcoming LinkedIn Intimidation: Tips for Social Media Managers09:29 Maximizing LinkedIn: Strategies for Content and Engagement15:11 The Future of LinkedIn: Short Form Videos and Beyond23:56 LinkedIn Mastery: Essential Tips for Social Media Managers28:06 Wrapping Up: Consistency, Persistence, and the LinkedIn Renaissance Connect with Latasha James on LinkedIn -  https://www.linkedin.com/in/latashajames/ Subscribe to Latasha’s YouTube Channel - www.youtube.com/@thelatashajames ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #socialmedia  #b2bgrowth  #linkedintrends2024

Despite the undeniable impact of video on digital marketing, many DIY marketers and business owners find themselves at a crossroads, grappling with the challenges of integrating video into their social media strategies. Whether it's a lack of knowledge, direction, ideas, or a robust strategy, the hurdle remains significant. This week's guest Ben Amos shows us that the key to overcoming this obstacle lies in adopting a strategy-first approach to video content, effectively pushing back the overwhelming tide of content creation. Throughout the episode, listeners will be treated to Ben's invaluable insights on navigating the complexities of online video marketing. He shares actionable advice on how to harness the potential of video to foster business growth, engage with target audiences more effectively, and build a lasting digital footprint. By focusing on strategy over spontaneity, businesses can demystify the process of video content creation and step confidently into the spotlight.   The key moments in this episode are:00:00 Welcome01:53 The Importance of Strategy in Video Marketing05:36 Overcoming the Fear of Video Creation12:11 Why Video is Essential in Marketing Strategies16:40 Simplifying Video Strategy for Effective Marketing21:27 Ben's Upcoming Book on Video Strategy23:33 Final Tips and Encouragement for Video Creation Connect with Ben Amos on LinkedIn - https://www.linkedin.com/in/beninnovate/ Get a free chapter of Ben’s soon to be released book The Definitive Guide to Video Strategy for Businesses here - https://engagevideomarketing.com/freechapter ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn  -  https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #podcast #videocontent #videostrategy

Want to build your revenue and your audience? Then listen in to “The Godfather of Content Marketing”, Joe Pulizzi, as he shares his frameworks for becoming a content entrepreneur. From getting the foundations set to setting realistic expectations, this episode is focused on building a loyal audience, and the various and surprising ways to monetize content effectively to ensure long-term profitability.  The key moments in this episode are: 00:00 Kicking Off with Content Marketing Royalty: Joe Pulizzi 00:23 The Godfather of Content Marketing: Embracing the Title 01:29 The Journey to Profitable Content Creation 05:13 Defining the Content Entrepreneur 06:40 The Pitfalls of Diversification in Content Creation 14:35 Building a Successful Content Business: Strategies and Expectations 19:22 Evolving Business Models and Audience Monetization 20:18 Building Loyalty and Niche Expertise 24:35 The Power of Niching Down and Personal Experiences 26:36 Future Skills for Content Entrepreneurs 31:43 Innovative Monetization Strategies for Content Creators 36:43 Wrapping Up: The Journey of Content Entrepreneurship Connect with Joe Pulizzi on LinkedIn - https://www.linkedin.com/in/joepulizzi/ Get your copy of  Joe’s new book 'The Content Entrepreneur,' co-written with 32 other content creators, offering a comprehensive guide for those looking to build a business around content creation – thecontentrepreneur.com Content Entrepreneur Expo (CEX) MAY 5-7, 2024 – Cleveland, Ohio, USA. Buy your ticket https://cex.events/  and listeners use discount code JP100 at the checkout. ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ for B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn  -  https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #contentmarketing

Stop dreaming of speaking opportunities and start using LinkedIn™️ to make them happen. Bobby Umar, Keynote Speaker, Trainer & Coach shares practical tips on how to get started, stand out as a thought leader and present on more stages - local and international. The key moments in this episode are: 00:00 Introduction and Welcome 00:51 The Power of LinkedIn™️ for Speakers 01:54 The Journey from Posts to Podiums 02:26 The Impact of TEDx Talks on Personal Branding 02:51 The Evolution of a Speaker 04:42 Leveraging LinkedIn™️ Profile for Speaking Opportunities 08:38 Content Strategy for Speakers on LinkedIn™️ 12:38 The Power of LinkedIn™️ Audio Rooms for Speakers 18:29 The Role of Networking in Discovering Speaking Opportunities 20:13 The Importance of Sharing Your Speaking Journey 23:41 Creating a Personal Branded Life Story 25:07 Conclusion and Final Thoughts Connect with Bobby Umar on LinkedIn™️ - https://www.linkedin.com/in/bobbyumar/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

Getting your employees active on LinkedIn has many upsides for them and the business, but how do you set your employee advocacy program up for success? Michelle J Raymond gives her Top 10 Mistakes to Avoid so you can ensure your program isn't over before it begins.  The key moments in this episode are: 00:00 Welcome00:09 The Power of Employee Advocacy on LinkedIn01:25 Why Invest in Employee Advocacy?04:32 Top 10 Mistakes to Avoid in Your Employee Advocacy Program07:51 The Importance of Executive Buy-In and Planning11:05 Understanding Your Audience and Simplifying Your Strategy14:45 The Critical Role of Resources and Communication21:43 Flexibility, Feedback, and the Importance of Voluntary Participation24:49 Summarizing Key Takeaways and Next Steps ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #employeeadvocacy #thoughtleadership

What is it like to attend Social Media Marketing World? Michelle J Raymond shares her experience as a speaker and an attendee. What are the social media trends you need to be aware of? Key moments in this episode -  00:00 Introduction to the Social Media for B2B Growth Show 00:08 Experiences and Insights from Social Media Marketing World 01:44 The Importance of Networking and Learning Styles 10:27 The Power of Newsletters in Building Trust 13:51 The Renaissance of LinkedIn and Company Pages 18:47 The Importance of Getting Started and Continuous Improvement Learn more about Social Media Marketing World here - https://www.socialmediaexaminer.com/smmworld/?sme=186 ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #SocialMediaMarketing #socialmediamarketingworld

When you build a distinct brand, personal or business it attracts the right audience and repels the wrong ones. For those trying to walk the line between garnering attention and maintaining authenticity, this episode is packed with valuable insights. Key moments in this episode are - 00:00 Introduction to the Show 00:44 The Plague of Blandness on LinkedIn™️ 01:07 Defining a Distinct Brand 02:07 The Power of Distinctive Brands 03:52 The Importance of Authenticity in Branding 05:01 The Role of Controversy in Branding 06:50 The Impact of Distinct Brands on Audience Attraction 07:53 Challenges in Creating a Distinctive Podcast 09:48 The Power of Authenticity in Content Creation 11:43 The Balance Between Standing Out and Staying Authentic 12:16 The Role of Controversy in Attracting the Right Audience 13:36 The Impact of Distinctive Branding on Business Opportunities 16:47 The Importance of Being Distinctive in Content Marketing 18:44 The Power of Standing for Something in Branding 20:26 The Role of Distinctive Branding in Attracting the Right Clients 32:57 The Importance of Creating a Digital Twin 34:09 Conclusion and Final Thoughts Connect with Neal Veglio on LinkedIn - https://www.linkedin.com/in/nealveglio/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel  - https://www.youtube.com/@MichelleJRaymond #distinctiveassets #distinctivebrand #branding

Join host, Michelle J Raymond, on a journey through some of the most important lessons learned from her guests over recent months. Featured guests provide insights on a range of topics, from the importance of social proof in marketing, to crafting confetti moments of surprise and delight for your customers. This episode is packed with insights and actionable steps for those working in B2B social media marketing. The key moments in this episode are -  00:00 7 Lessons from 7 Amazing Women in Marketing 00:59 The Power of Social Proof in Marketing 05:22 Understanding Thought Leadership 07:19 Creating Effective Content on a Budget 11:01 The Art of Cold Outreach 19:51 Creating Distinctive Brand Assets 22:57 Act, Assign, and Automate: A Formula for Success 25:14 Wrapping Up and Looking Forward ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel  - https://www.youtube.com/@MichelleJRaymond   #linkedin #trademark #b2b

If you're a LinkedIn™️ Company Page Admin wanting increased follower growth and higher engagement for your Page, listen in to make sure you aren't making one of the five biggest mistakes, Company Page expert Michelle J Raymond sees. Ensure your Company Page is a demand generation asset for your business. The key moments in this episode are:00:00 Introduction to LinkedIn™️ Company Pages 00:53 Top Five Mistakes on LinkedIn™️ Company Pages 01:22 Mistake 1: Overly Branded Content 06:43 Mistake 2: Neglecting the Basics 13:04 Mistake 3: Dumping the Company Page on One Person 17:44 Mistake 4: Content That's All About the Business 22:33 Mistake 5: Doing the Same Thing Over and Over 26:55 Conclusion: How to Avoid These Mistakes ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel  -  https://www.youtube.com/@MichelleJRaymond #companypage #linkedinforbusiness #b2b

CEASE & DESIST is not an email you want to be greeted with. The truth is that it could happen to you too if you aren't aware of trademark and copywriting laws that apply to the content you create.  In this episode of the newly named 'Social Media for B2B Growth' show, host Michelle J Raymond shares her experience of unintentionally infringing LinkedIn's trademark and the critical lessons she learned.   The key moments in this episode are -  00:00 Introduction and Podcast Rebranding 01:16 The Story Behind LinkedIn™️ Legal Troubles 04:18 Reflections and Lessons Learned 04:44 The New Podcast Name and Opportunities 07:15 Understanding LinkedIn™️ Branding Policies 09:00 The Correct Use of LinkedIn™️ Logo 12:10 Final Thoughts and Moving Forward 13:31 Appreciation and Future Plans   LinkedIn™️ Branding Policies - https://brand.linkedin.com/policies   ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel  - https://www.youtube.com/@MichelleJRaymond   #linkedin #trademark #b2b

Many people are active on social media but LinkedIn™️ is the final frontier to conquer. LinkedIn™️ as a professional platform can be intimidating and comes with its own set of rules and etiquette unique to it. How can you navigate this successfully to build a community and generate business growth? The key moments in this episode are:00:00 Introduction and Welcome 00:45 Getting Started on LinkedIn: A Real Perspective 01:57 Exploring LinkedIn's Creator Mode 03:16 The Challenge of Getting Started on LinkedIn™️ 05:04 The Importance of Consistency and Personal Goals on LinkedIn™️ 06:54 The Challenges and Realities of Networking on LinkedIn™️ 08:54 The Importance of Being Real and Building Trust on LinkedIn™️ 09:17 The Dark Side of LinkedIn™️: Fake Accounts and Engagement Pods 10:11 Overcoming Mental Blocks and Building Confidence on LinkedIn™️ 19:14 The Power of Consistent Content Creation on LinkedIn™️ 25:29 Finding Your People and Building Your Community on LinkedIn™️ 29:21 Final Thoughts and Actionable Tips for LinkedIn™️ Beginners Connect with John Lacey on LinkedIn™️ - https://www.linkedin.com/in/johnlacey/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

With one billion members on the platform, now more than ever it's harder to stand out and stay top of mind. There's a lot of advice on LinkedIn™️ when it comes to crafting the perfect post, but with Ali Schwanke we look beyond this. Listen and learn how to avoid common mistakes and become memorable. The key moments in this episode are: 00:00 Introduction to the Show 00:24 The Importance of Standing Out on LinkedIn™️ 01:36 Overcoming the Fear of LinkedIn™️ 04:59 The Challenges of Staying Focused on Social Media 07:02 The Power of Consistency in Social Media 11:25 The Role of Thought Leadership in Staying Top of Mind 21:44 The Impact of Ghostwriting on Social Media Presence 28:55 Conclusion: The Power of Taking Action  Connect with Ali Schwanke on LinkedIn - https://www.linkedin.com/in/alischwanke/ ABOUT MICHELLE J RAYMOND  Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

In this episode, host Michelle J Raymond provides a detailed roundup of the latest changes and trends on LinkedIn™️, helpful for people who may have missed recent updates. She explores the differences between a free account, a premium account, and Sales Navigator. The video also discusses the significance of LinkedIn events and Lives, highlighting their importance in building communities and engaging audiences. Further, Michelle takes a deep dive into the new changes on Company Pages and new trends. The episode concludes with a clarification on LinkedIn's Top Voice badges.The key moments in this episode are:00:00 Introduction to the LinkedIn for B2B Growth Show00:14 Why You Should Stay Updated with LinkedIn00:40 Key Topics for Today's Discussion01:35 Free vs Premium LinkedIn Accounts: A Deep Dive06:55 The Pros and Cons of LinkedIn Sales Navigator08:57 LinkedIn Events and Live Tab: What's New?11:21 LinkedIn Company Pages: Features and Updates14:31 LinkedIn's New Short Form Videos: A Closer Look16:39 Understanding LinkedIn's Top Voice Badges21:00 How to Connect with the Host on LinkedIn22:02 Join the LinkedIn Profile Transformation Challenge23:28 Conclusion and Final Thoughts ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond   #linkedIn #linkedintips

In this episode, host Michelle J Raymond and guest Gina Balarin engage in a lively discussion on the value of authenticity in professional and social media contexts. They share valuable insights into the evolution of marketing and the essential role of authenticity, balancing personal and professional content, and the necessity of a supportive culture in fostering authenticity. Gina shares practical strategies for leaders to nurture an environment where employees can develop and share authentic content. The conversation brings in elements of vulnerability, leadership, professionalism, and social media trends, among others. Tune in for an enlightening conversation about the power of authenticity in B2B marketing. The key moments in this episode are: 00:00 Introduction and Welcome 00:19 Discussing Authenticity on LinkedIn 02:06 Authenticity in Marketing 05:58 The Role of Authenticity in Social Media 07:07 The Importance of Authenticity in Today's World 08:09 The Struggle of Being Authentic on LinkedIn 10:39 Balancing Authenticity and Professionalism 17:22 Fostering Authenticity in a Business Environment 22:36 Balancing Authenticity with Brand Image 28:13 Final Thoughts and Actionable Tips Connect with Gina Balarin on LinkedIn - https://www.linkedin.com/in/ginabalarin/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedIn #authenticity #b2bmarketing

Aiming for LinkedIn Success in 2024? This episode is packed with tips for Effective Personal and Business Branding on LinkedIn™️. In this episode, Coach Michelle encourages her listeners to reflect on their achievements from the past year and set their goals for 2024. She highlights the importance of having a strong personal and professional branding on LinkedIn to grow a business. Michelle talks about her rebranding experience, shares tips on content planning, and explains how diligent planning and accountability will help achieve big goals. Key moments in this episode: 00:00 Introduction and New Year Reflections 00:42 Celebrating Achievements and Setting Goals for 2024 02:07 The Importance of Branding and Rebranding 03:22 The Power of Consistent Branding Across Platforms 05:45 The Role of LinkedIn™️ in Business Growth 11:30 The Importance of Content Planning 14:42 The Power of Persistence and Embracing New Habits 15:32 Conclusion and Call to Action Mentioned in this Episode 30 Day LinkedIn™️ Profile Transformation Challenge - https://youtube.com/playlist?list=PLk7fk9H7NZM0FSCU6YYBjVKM0JNcEP31C&si=DFoOeJerNB2zE34J The LinkedIn Branding Book and BONUS Brand Squared Workbook - buy here https://mybook.to/The_LinkedIn_Branding_Book Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages (Second Edition) - buy here https://getbook.at/BusinessGold Get your ticket for Social Media Marketing World here - buy here https://www.socialmediaexaminer.com/smmworld/?sme=186 ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

In this power-packed episode, host Michelle J Raymond provides an in-depth understanding of how to utilize LinkedIn for business and marketing effectively as we move into 2024. She discusses the significant milestone of LinkedIn reaching 1 billion members, the benefits and challenges of this crowded platform, and the importance of authenticity and genuine engagement. She further touches upon the shift in the generation of B2B buyers, the need for brand values and creative distinctiveness, and the critical aspect of building and participating in a community. Additionally, she emphasizes investing in team success, relationship building, and proactive engagement.  The key moments in the episode are: 00:00 Introduction and LinkedIn's Growth 01:07 Challenges and Opportunities on LinkedIn 02:49 LinkedIn's Evolution in 2023 03:31 The Rise of AI on LinkedIn 10:17 The Impact of Generational Shift in B2B Buyers 12:10 The Importance of Digital Strategy  23:52 The Power of Collaboration and Community Building 27:20 The Importance of Consistent and Persistent Content 34:22 The Power of LinkedIn Events and Newsletters 34:53 The Role of Employee Advocacy and Employer Branding 36:37 The Importance of Being Proactive and Investing in Your Team 42:35 Conclusion and Looking Forward to 2024  The Social Media for B2B Growth Podcasts referenced in this episode can be found here - https://youtube.com/playlist?list=PLk7fk9H7NZM1js2uHb6FVa99fR7ehkbpt&si=cnk1EyA5KY45OCm6 Get your Social Media Marketing World 2024 Conference ticket here - https://www.socialmediaexaminer.com/smmworld/?sme=186 ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

When it comes to event marketing, let's face it the content is pretty boring at best. The obligatory photo of the team in front of a shiny, expensive stand. Add in a few action shots to make sure it looks like you had people attend to justify the cost. Multiply this content by the number of stands, and it all looks exactly the same. Attendees do an obligatory one with the sign at the front to prove they were there. But what if it could be different? Laura Erdem joins the show and shares her ideas on how we can get your event content noticed without big budgets that break the bank.    The key moments in this episode are: 00:00 Introduction and Guest Welcome 00:29 Discussing Laura's Profile and Background 01:12 Addressing the Problem of Boring Event Content 03:38 The Importance of Planning for Event Content 08:33 The Role of Creativity in Event Content 08:43 The Power of Video Content at Events 24:39 The Impact of Creative Content on Revenue 28:24 Final Thoughts and Advice Connect with Laura Erdem on LinkedIn -  https://www.linkedin.com/in/lerdem/   ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #eventmarketing #contentmarketing #socialselling

In this episode of LinkedIn for B2B Growth Show, host Michelle J Raymond hosts an engaging conversation with the expert Nancy Harhut, author of 'Using Behavioral Science in Marketing, Drive customer action and Loyalty by prompting instinctive responses'. They discuss several behavioral science principles including 'Reciprocity Principle', 'Social Proof Principle', 'Authority Principle', and 'Rhyme-as-Reason Bias'. Nancy shares insights on how these principles can dramatically enhance marketing strategies, boost B2B buyer confidence, and increase sales. She also shares actionable tips on how these principles can be applied in everyday life and business, particularly in relation to LinkedIn and B2B growth. The episode concludes with interesting talks about the use of rhymes and their cognitive impact, which can be leveraged for business growth. The key moments in this episode are:00:00 Introduction and Welcome00:12 Guest Introduction: Nancy Harhut00:50 Discussion on Behavioral Science in Marketing02:11 Nancy's Journey into Behavioral Science04:34 The Role of Emotions in B2B Purchasing09:32 The Power of Reciprocity in Business17:49 Leveraging the Social Proof Principle22:11 The Importance of Choice in Buyer Decisions26:07 Utilizing the Authority Principle30:37 Rhyme-as-Reason Bias: A New Perspective33:02 Conclusion and Farewell Connect with Nancy Harhut on LinkedIn - https://www.linkedin.com/in/nancyharhut/ Buy your copy of Nancy's book on Amazon - "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses" ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #behavioralscience #b2bmarketing #customerloyalty