Copywriting Techniques and Approaches for B2B Companies | With Eden Bidani

The Strategic Marketing Show

31-01-2023 • 23 mins

Today I'm having a conversation with a lady who helps SaaS, tech, and IoT companies from pre-seed to enterprise acquire more customers and more profitability through powerful conversion copy and messaging.

She has over 12 years of experience working in direct sales and conversion copywriting, and is the founder of Green Light Copy.

A warm welcome to The Strategic Marketing Show - Eden Bidani.

You can find Eden over at

Topics discussed on this episode include:

  • How does Copywriting bring a marketing strategy to life?
  • Does every marketer need to be good at copywriting?
  • Has good copywriting for the web changed much over the past few years?
  • How do you recommend that a copywriter goes about explaining what a company or product does in a clear and powerful way?
  • How different is website copy, app copy, emails, FB ads?