How closely do you work with your sales departments? And how can marketing and sales do a better job of supporting each other's objectives?
That's what we're discussing today with a man who has a BA in Cinema and Communications, and an obscure movie quote for just about any situation.
He is one of the most in-demand speakers at digital marketing and automotive conferences all over the world, and is Chief Operating Officer at SearchLab, a boutique marketing agency, specializing in local SEO and PPC.
A warm welcome to the Strategic Marketing Show, Greg Gifford.
[You can find Greg over at SearchLabDigital.com.]