Who is Your Ideal Audience, and Where Can You Find Them? | With Rand Fishkin

The Strategic Marketing Show

14-02-2023 • 26 mins

How do you determine who your ideal audience is and how to find them? That's what we're going to be discussing today with a man who has dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book: Lost and Founder. He’s the Co-Founder and CEO of SparkToro, an audience research tool that shows you the websites your customers visit, the social accounts they follow, and the hashtags they use.

A warm welcome to the Strategic Marketing Show, Rand Fishkin.

[You can find Rand over at SparkToro.com.]

Topics discussed on this episode include:

  • Where does audience research fit into the marketing mix?
  • What are the key areas of audience research that a brand absolutely has to know?
  • What areas of audience research and big brands typically missing out on?
  • What do you do with your audience research once you have it?
  • Is audience research something that you do once, and then you never have to do it again?
  • Is it not possible to use mega ad platforms like Facebook and Google Ads to build target audiences?