Where exactly does UX fit into your marketing strategy? In fact, is UX even an ongoing part of your marketing conversation? And if not, should it be?
That's what we're going to be covering today with a UX consultant with nearly 20 years of industry experience across UX and analytics. He's the author of O'Reilly published Researching UX: Analytics, and Senior UX Researcher at the design transformation agency Clearleft.
A warm welcome to The Strategic Marketing Show - Luke Hay.
[You can find Luke over at lukehay.co.uk.]